Brooks Webb on Team USA, Marketing the VandyBoys, & Baseball Ops EP.9

Brooks Webb, former Vanderbilt Baseball General Manager/Chief of Staff sits down with Kiambu Fentress, Harrison Ray, and Ro Coleman of The Two Percent Podcast for Episode 9. Brooks takes us on his journey from Team USA, to Vandy, and now onto his current role as VP of Baseball Operations of Excel Sports Management. Brooks Webb took over as the general manager and chief of staff for the Vanderbilt baseball program in the spring of 2021 after spending the previous four seasons as the Commodore’s director of baseball operations. Webb pitched at Birmingham-Southern College baseball, where he helped the Panthers win three conference titles. The 2022 season marks Webb’s sixth on West End, as he oversees numerous initiatives and functions for the national power baseball program. Webb serves as the direct connection to all external departments on campus, inclusive of communications/social media, marketing, video/digital, licensing, facilities and ticketing among others. Within this lead support staff role, he sets and manages the general branding and messaging of the VandyBoys program and the student-athlete experience. Since his arrival, the baseball social media channels have experienced unprecedented growth, leading the nation in overall interactions in 2019, 2020 and 2021. This included building a social/creative team to best tell the story of the program, as well as driving the vision behind the story, including the launch of the program’s Instagram account in 2018, which has ascended to the most followed account in college baseball as of 2022. Since 2020, the program has also established an official Facebook and TikTok page. During his tenure, Webb led the creation of the “eVerythingU” campaign, highlighting the holistic story of the program and its rich history, helped form the “David Williams Fall Classic” honoring the late Vanderbilt vice chancellor for athletics while promoting diversity and inclusion within baseball, and instituted an on-field team partnership with Memories of Honor, a nonprofit focused on honoring the lives of our fallen military. Webb also engineered the design of VandyBoys.com, the official online home of Vanderbilt Baseball, as well as guiding innovative facility projects within Hawkins Field and the Player Development Center, while continuously working with administration to implement fan engagement enhancements. He also assists the coaching staff with recruiting, leads alumni relations, manages the game schedule and contracts, and serves as the contact for the Champions’ Circle National Commodore Club excellence fund. In November of 2019, Webb was one of 10 from Division 1 baseball named to the TeamWorks Baseball/Softball Leadership Committee, which united some of the best and brightest of NCAA Division I baseball and softball operations and coaching, discussing and developing strategies to engage and empower current and future student-athletes, while collaborating on best practices to deliver a world-class experience on and off the field.

Connect with Brooks:

• Instagram: @brooksw44

• Twitter:@Brooksw44

Follow The Two Percent:

• Instagram: @TheTwoPercentt

• Twitter: @TwoPercenttPod

• TikTok: @2percentpod

Connect with Harry

• Instagram: @HarryRay2

• Twitter: @Harrison_Ray9

• TikTok: @harryray_2

Connect with Kiambu:

• Instagram: @Kiambu.f

• Twitter: @Fentressk14

Connect with Ro:

• Instagram: @Ro1Coleman

• Twitter: @Ro1Coleman