Episode Summary: In this episode, Travis sits down with Kenna Craft, the creative force behind Kicks by Kenna, a custom footwear brand that started as a pandemic project and has since gained national attention. From painting her first pair of Converse for her brother to creating one-of-a-kind designs for NFL and MLB players—and even a U.S. President—Kenna shares how passion, quality, and authenticity built her brand. She opens up about her creative process, the importance of storytelling through art, and how her Arizona roots shaped her journey.
What You’ll Learn in This Episode:
- How Kenna turned a quarantine experiment into a thriving creative business.
- The process behind making wearable art that withstands real gameplay.
- Why hand-painting, not airbrushing, defines the “Kicks by Kenna” brand.
- The role of family and business systems in creative growth.
- How Arizona’s creative scene fosters connection and collaboration.
- The unexpected moments and clients that changed her career overnight.
Key Timestamps:
00:45 – How Kicks by Kenna began during the pandemic. 02:20 – Learning materials, pricing, and quality through trial and error. 03:50 – Building high-quality wearable art: Kenna’s process from prep to seal. 05:00 – The hidden details she paints for clients, from pets to personal touches. 06:40 – Her first major NFL client and how one chance changed everything. 09:10 – Creating meaningful pieces for families and memorial projects. 10:00 – Why Arizona’s creative community is the perfect hub for her brand. 13:20 – Favorite local spots for art, fashion, and food around the Valley. 15:40 – How business operations—run by her mom—keep Kicks by Kenna growing. 17:30 – Media attention, social growth, and learning from viral moments. 19:10 – Dream collaborations and her next big project with Dancing with the Stars.
About the Show:The Valley’s Voice: Arizona Lives Legal Truths is a legal podcast hosted by Kevin Rosenquist and featuring attorney Travis Meltzer of Valley Injury Law. Each episode delivers expert insight into personal injury law in Arizona, empowering listeners with the information they need to protect their health, rights, and recovery after an accident.
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