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June 8, 2025 25 mins

We’ve all seen it — a client hesitates, not because they don’t love their pet, but because of the price tag.

In this episode of the VetStory Podcast, I sit down with Nathan Sahly from Cherry, a platform rethinking how we talk about cost in veterinary medicine. Nathan shares his personal story of an emergency vet visit, the financial barrier that followed, and how that experience led him to Cherry’s mission.

From pre-approvals and soft credit checks to showing clients monthly payments up front, this episode dives into how shifting the way we present payment options can lead to better care, stronger compliance, and happier teams.

If you’ve ever felt awkward quoting treatment costs or wondered how to help clients say yes to care — this one’s for you.

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