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July 2, 2025 16 mins
Goldman Sachs drops bombshell report: AI is about to obliterate the $3000 billion advertising industry as we know it. The Numbers Don't Lie: US tech giants burned $477 billion on AI (2022-2024), with another unprecedented $1.15 trillion planned for 2025-2027. This isn't just investment - it's industry warfare. The Disruption is Already Here: Google Performance Max and Meta Advantage+ have evolved beyond simple ad tools into AI-powered automation empires. Four critical workflows under attack: campaign planning, creative development, media buying, and customer relationship management. Who Gets Crushed: $1140B creative generation market facing complete restructuring $250B third-party ad tech intermediaries being eliminated $1610B traditional agency market - 60% of smaller agencies at highest risk The Winners: AI democratization enables millions of small businesses to access enterprise-level advertising capabilities. Meta's data shows AI campaigns deliver superior ROAS. New ad formats emerging: sponsored AI chat results, personalized AI agents, creator tools. Bottom Line: Goldman predicts AI will drive additional $170B in ad spend toward digital channels annually. This represents the largest industry transformation since the internet's birth. What This Means for You: Whether you're a marketer, business owner, or investor - this shift is happening now. Traditional players must adapt or die. New entrants have unprecedented opportunities.
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