How Did Uplifted Finishes Build a Brand Around Love, Life, and Craftsmanship?

Episode Summary:

In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Yuland and Marissa from Uplifted Finishes to dive into their incredible journey from the Hollywood film industry to building a thriving cabinet refinishing business in Phoenix. They share how a chance meeting in a grocery store led to a powerful personal and professional partnership rooted in creativity, craftsmanship, and authenticity.

The conversation explores the impact of COVID on their career paths, their transition into furniture and cabinet work, and how social media became a vital tool for building client relationships. They also discuss the importance of transparency in pricing, creating detailed estimates, and the philosophy of solving problems for high-income homeowners. Packed with real-world advice on branding, communication, and staying true to your craft, this episode is a must-listen for small business owners, creatives, and anyone passionate about building a meaningful career.

Chapters:

00:00 – Introduction and Background 03:01 – Love Story and Name Origins 05:58 – Career Paths and Early Experiences 08:59 – Transitioning from Hollywood to Furniture 11:57 – COVID Impact and Moving to Phoenix 14:53 – Current Work and Specializations 17:53 – Social Media and Branding 24:58 – Connecting Through Digital Media 27:48 – The Importance of Quality Over Quantity in Followers 31:01 – Building a Small, Quality-Focused Team 33:55 – Targeting High-Income Households 37:02 – The Power of Transparency in Pricing 39:54 – Innovative Pricing Strategies for Success 48:39 – Detailed Estimates and Homeowner Communication 51:25 – The Importance of Transparency in Work Processes 54:50 – Leveraging Social Media for Client Trust 57:34 – Product Knowledge and Manipulation in Finishing 01:01:42 – Unique Projects and Personal Passions 01:08:20 – Advice for the Younger Generation

Connect with Uplifted Finishes

🌐 Website: www.upliftedfinishes.com 📸 Instagram: @upliftedfinishes 📘 Facebook: Uplifted Finishes on Facebook 📧 Email: [e-mail]

Follow Uplifted Finishes to see behind-the-scenes projects, learn about unique finishing techniques, and get inspired by their passion for craftsmanship and storytelling.