In this episode, we tackle all things messaging, from how to craft compelling stories and helpful copywriting structure tips to AI’s true value in creative development. We also cover a campaign from Dramamine that gave a boost to barf bags.
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo."
Links:
Mr. Wind by Epuron
https://www.youtube.com/watch?v=Bl7xl3IiAqE
Creative Briefs:
The Last Barf Bag: A Tribute to a Cultural Icon
https://www.youtube.com/watch?v=DsRS6vK10YE
Dramamine - The Last Barf Bag (case study)
https://www.youtube.com/watch?v=v9zuanOf8u0
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