To kick off Season 2 of Think Fresh, Jen and Ryan welcome Laura Kuykendall, Senior Vice President of Marketing at Frontier Co-op, for a conversation about purpose-driven marketing. They dive into the challenge of balancing profit-driven business goals with maintaining a purpose-driven identity, streamlining authentic communication around your mission, and the accountability that consumers expect from purpose-driven brands. Plus, listen for a special de Novo announcement at the beginning of the episode!
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo."
Links:
Fresh Impact
Applications for our Fresh Impact program are open until February 7, 2025!
Purpose Driven Marketing
Learn more about Frontier Co-Op
Sandy Skees - Purposeful Brands
Creative Briefs / “Someone Approved That?”
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