To kick off Season 2 of Think Fresh, Jen and Ryan welcome Laura Kuykendall, Senior Vice President of Marketing at Frontier Co-op, for a conversation about purpose-driven marketing. They dive into the challenge of balancing profit-driven business goals with maintaining a purpose-driven identity, streamlining authentic communication around your mission, and the accountability that consumers expect from purpose-driven brands. Plus, listen for a special de Novo announcement at the beginning of the episode!
The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo."
Links:
Fresh Impact
Applications for our Fresh Impact program are open until February 7, 2025!
Purpose Driven Marketing
Learn more about Frontier Co-Op
Sandy Skees - Purposeful Brands
Creative Briefs / “Someone Approved That?”
Popular Podcasts
Cold Case Files: Miami
Joyce Sapp, 76; Bryan Herrera, 16; and Laurance Webb, 32—three Miami residents whose lives were stolen in brutal, unsolved homicides. Cold Case Files: Miami follows award‑winning radio host and City of Miami Police reserve officer Enrique Santos as he partners with the department’s Cold Case Homicide Unit, determined family members, and the advocates who spend their lives fighting for justice for the victims who can no longer fight for themselves.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.