Thoughts From The Greenhouse
In Thoughts from the Greenhouse, seasoned pharmaceutical agency professionals offer insights about how pharma and biotech marketers can maximize their marketing and advertising efforts. Brick City Greenhouse’s partners bring over 60 years of combined experience to the table, along with the knowledge they have gained through their decades of teaming up with a vast array of healthcare brands. Fred and Renee offer the benefit of their experiences in agencies both big and small, as they present practical ideas and useful tips that marketers can use to launch new brands, maximize existing products and organizations, and enhance their own careers.
Episodes
In this episode of Thoughts from the Greenhouse, host Renée Wills (Co-Founder and Client Lead at Brick City Greenhouse) is joined by our SVP of Omnichannel Marketing, Todd Greene, along with special guest Mehrnaz Campbell, founder and CEO of Cheemia and author of The Omni Advantage: Accelerating the Behavioural Change with Omnichannel in Pharma Sales Engagement to discuss how pharma organizations can accelerate omnichannel behavior...
In this episode of Thoughts from the Greenhouse, we dive into career growth journeys within the healthcare marketing industry. Renée Wills, BCG Co-Founder and Client Lead, hosts an engaging discussion with two seasoned marketing professionals: Cassidy Crook, Head of US HCP Marketing at Calliditas Therapeutics, and Patrick Aldworth, Head of Marketing Strategy at Motivv Health Studios.
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In Episode 7 of Thoughts from the Greenhouse, we dig into the transformative power of personal branding and how it can fuel your career growth. We are thrilled to have Sandra Graham-Mason, Senior Director of Oncology Marketing at Regeneron, and Renée Green, SVP Group Client Lead at Brick City Greenhouse, join our Co-Founder, Renée Wills, for this enlightening discussion.
Personal branding goes beyond professional expertise—it enca...
In this episode of Thoughts from the Greenhouse, we explore navigating career evolution in today's hybrid work environment. Dana Smith from Calliditas Therapeutics joins Brick City Greenhouse leaders Renée Wills and Renée Green to discuss the benefits, challenges, and tips for advancing your healthcare marketing career in a remote or hybrid setting.
Tune in to Thoughts from the Greenhouse, Episode 5, as Todd Greene, SVP, Omnichannel Marketing at Brick City Greenhouse, illustrates what makes omnichannel such an agile approach to healthcare marketing. BCG co-founders, Renée Wills and Fred Kinch, join the conversation to reflect on their experiences using omnichannel marketing in pharmaceutical advertising.
Todd breaks down the practical significance of omnichannel (what it means...
In Episode 4 of "Thoughts from the Greenhouse", we explore key considerations for startup pharmaceutical companies when choosing an advertising agency for the first time. Brick City Greenhouse SVP, Client Lead Renée Green joins two of our co-founders, Renée Wills and Fred Kinch, to discuss.
As startup biotech and pharma companies approach their first product launch, they transition from primarily research & development organiza...
Episode 3 of Thoughts from the Greenhouse (TFG) focuses on how pharma and biotech marketers can get the best creative work from their agencies. Fred Kinch, Ashley Schofield, and Renée Wills walk through the creative process, from creating briefs to creative reviews to concept testing and beyond.
An excellent creative brief starts this process off with a bang. This step is the best opportunity to make sure you, as a marketer, and yo...
Who do you turn to when you need honest advice and unwavering support? In Episode 2 of the Thoughts from the Greenhouse video series, “How the Right Agency Can Make Marketers Shine,” BCG co-founders discuss just how valuable a truly excellent relationship with your agency can be. Ashley Schofield, Fred Kinch, and Renée Wills understand that a marketer-agency relationship should be a true partnership built on trust, mutual respect...
In this inaugural video from the Thoughts from the Greenhouse YouTube series, pharma brand managers and biotech marketers hear from the three co-founders of MedAdNews’ Agency of the Year, Brick City Greenhouse. The focus is on maximizing budget with your agency, and includes topics like: - How constraints and guardrails can actually unleash creativity!
- Locking down the manuscript phase can save thousands of dollars.
- Choosing ...
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