If you're not familiar with Jose's watches, we highly recommend visiting his website (link below) to follow along more closely as we delve into his creations. Jose is a passionate, charming, friendly, and knowledgeable individual. We are proud to have him with us and to showcase another remarkable young Canadian watchmaker. We hope you enjoy the show!
Jose Cermeno Watches: https://www.josecermeno.com/
Our Discord Community: https://discord.gg/3pfhUFPYFD
00:15 – Introduction 01:02 – Wrist checks 07:15 – About Jose Cermeno 07:56 – Going to watchmaking school in Switzerland 13:00 – Parental pride 14:27 – How did his internships influence his designs 17:56 – Jose’s special Tudor 21:08 – Watchmaking – in front vs. behind the bench 23:06 – How being a valet influenced his designs 25:09 – Initial challenges of starting his brand 28:31 – How many ouchies did it take to get started 29:27 – Jose’s dexterity working with leather 36:29 – Leather in the long run 39:58 – Balancing details and simplicity 46:20 – Coming back after a 6-year hiatus 54:44 – Future models, to leather or not to leather… 58:07 – Scale up or not to scale up... 1:01:50 – James Fournier’s UN Torpilleur story – THANK YOU RIKKI 1:03:05 – Jose’s other watches and what he’d like to own 1:07:06 – Future complications for Jose Cermeno watches 1:13:40 – Balancing price vs. exclusivity vs. quality 1:15:34 – Reject rate for dials 1:17:38 – Working the threads through his dial blanks 1:19:36 – Advice for aspiring watchmakers/brand owners 1:22:17 – Brands that inspire Jose 1:30:34 – Creating brand awareness and watch reviews 1:33:28 – Form over function or vice-versa 1:34:51 – Accidents are the mother of invention 01:39:02 – Thank yous and Goodbyes 01:39:48 – T2C OUT! 01:39:50 – But wait, there’s more…
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