Unlocking Marketing Success with AI: Insights from Jason Schemel

Jason Schemmel, a marketing expert from Get Social Done, joins us to discuss how AI is revolutionizing the marketing landscape. He shares his insights from a recent AI conference presentation, focusing on practical AI tools and tactics businesses can implement to improve operations, increase sales, and decrease costs. Jason emphasizes the power of AI for research, ideation, and time-saving, highlighting Perplexity AI as a particularly valuable tool. He also discusses the importance of verifying AI-generated content and maintaining authenticity.

You can find the slides here.

Key Takeaways:

• AI is rapidly becoming essential for businesses, much like the internet was years ago.

• AI can be a massive time-saver for tasks like ideation, competitor research, and content creation.

• Perplexity AI excels as a research tool, sourcing and citing information from across the web.

• It's crucial to verify AI-generated content and maintain your brand's authentic voice.

• The future of large language models may involve a single, dominant platform like Google or Apple for AI.

Mentioned AI Tools:

• Perplexity AI: A powerful research tool that sources and cites information from the web. (https://www.perplexity.ai/)

• Claude: An AI chatbot known for conversational abilities and detailed responses. (https://www.anthropic.com/index/claude)

• ChatGPT: A versatile large language model used for various tasks, including content generation. (https://chat.openai.com/)

• Gemini: Google's large language model. (https://blog.google/products/gemini/)

• Copilot: An AI pair programmer that assists with coding tasks. (https://github.com/features/copilot)

Other Mentioned Resources:

• Get Social Done: Jason Schemmel's marketing agency. (https://getsocialdone.com/)

• Grow with AI Summit: The conference where Jason presented (https://growwithaisummit.com/free-clone-page)

• Claude Projects (now called Claude 2.1): A feature in Claude that allows users to upload documents and use them as a knowledge base.

• Perplexity Spaces: Similar to Claude Projects, this allows users to upload documents for Pe