Digital Marketing Strategies Compared, Pros & Cons. SEO vs PPC vs. Content vs Email vs Social Media

📈 Ready to DOMINATE your digital marketing game? 💪 In this video, I'm throwing down the gauntlet and comparing FIVE of the most popular marketing strategies for your budget: SEO, PPC, content marketing, email marketing, and social media. 💥 https://www.39celsius.com/pros-cons-use-cases-for-5-digital-marketing-strategies/

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Check out our free guide to dominate your local market: https://www.39celsius.com/dominate-your-local-marketing-with-local-seo/

🚀 I'll reveal the PROS and CONS of each, share BEST PRACTICES, and even give you some budget allocation tips! 🤑 We'll figure out who the REAL champion is for YOUR business. 👑

🎯 PLUS, I'll uncover how to identify which digital marketing strategies are ideal for your business. 🔍

⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation

For a deeper dive on SEO vs PPC, watch, https://youtu.be/JKrVolRNPMw

Read next: -How To Calculate the ROI of SEO: https://www.39celsius.com/demystifying-the-roi-of-seo-the-essential-guide/ -How much should you spend on Google Ads: https://www.39celsius.com/how-much-should-i-spend-on-google-adwords-ppc/ -Is Advertising Worth It? https://www.39celsius.com/is-advertising-worth-it-how-to-calculate-the-roi-of-advertising/ -Maximize Google Ads Spend with Dayparting: https://www.39celsius.com/google-ads-scheduling-dayparting-increasing-your-leads-sales/

📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: [e-mail] 🌐 Website: https://www.39celsius.com/

Contact us:  32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 📞Phone: [phone]

#digitallmarketingtips #digitalmarketingbudget #marketingbudget  #39celsiuswebmarketing #tobydanylchuk

Episode Transcript

(00:00):
- What are the most effectivemarketing strategies
for your business?
In the battle for your marketing budget,
which tactic reigns supreme?
What tactic or tactics
will have the biggestimpact on your business?
Today, I'm throwing SEO,PPC, content marketing,
email marketing andsocial media into the ring
to discover who deliversthe biggest knockout punch
for your bottom line.

(00:21):
I'll break down the prosand cons and best use cases
for each digital marketing tactic,
so let's get started.
But before I get intothe heart of this video,
let me briefly introduce myself.
I'm Toby Danylchuk
with 39 Celsius Web Marketing Consulting,
and I've been activelyinvolved with digital marketing
for over 20 years.
If you find this video helpful,
please give me a like on the video

(00:42):
and subscribe to my channel
for more actionabledigital marketing tips.
And if you need help
with digital marketing for your business,
please reach out to me and my team now
at 951 444 0174,
or email me at [e-mail].
Okay, back to the content.
First, understand your ideal customer.

(01:03):
This is necessary becauseit helps you identify
which digital marketingtactics will reach them
and how to market to them.
Not all marketing channelsare created equal,
and each has pros and cons.
And I say this often,
but any good strategystarts with your customer.
Understanding who buys from you
helps clarify the correctdigital marketing channels,
but also helps tailor your messaging.

(01:25):
After all, how you speakto different customer types
varies greatly.
If your ideal customer is a young adult
versus a baby boomer,
you're going to speakto them very differently
and most likely choose differentdigital marketing tactics.
So spend some time
revisiting your customer'sdemographic analysis,
age, gender, location, income level.
Then consider their interests,values and lifestyle.

(01:48):
Are they married withfamilies and conservative
or young and single and prefer adventure?
Then what are their buying habits?
Product usage and brand loyalty.
And now that you're armed
with a clearer understandingof your customer segments,
let's now discuss how toreach your ideal customer
and what digital marketing channels
will have the most marketing impact.
Is it search, social media,

(02:10):
email marketing or content marketing?
Multi-channel marketing isessential if you have the budget,
you want to reach your ideal customer
across multiple channels.
Let's break down the variousdigital marketing tactics
and their pros and cons.
Search engine optimization,
also known as SEO,
is by far one of my favoritemarketing strategies
for any business because historically,

(02:32):
it has one of the bestreturns on investment
out of any tactic.
And what makes search so unique
is that the traffic ispre-qualified, right?
We know they're interestedin what we have to offer
because they had to typein keywords to find us.
No other channel providestraffic like that.
So pros for SEO,
it has high ROI,
generates long term results,

(02:52):
you capture Google organic traffic,
it builds brand credibility and trust.
Cons for SEO is that it's time consuming,
it requires expertise,
results are not immediate,
algorithm changes in Google,
and other search engineschange all the time
about how they rank pages.
Next, pay-per-click advertising.
The pros, immediate results,

(03:12):
ads are very targeted,
clear and measurable ROI.
Cons, it can be expensive,
depending on your niche,
requires constant monitoring.
In some niches, it's competitive.
And it's a complicated platform
if you don't spend yourdays managing campaigns.
Next, social media marketingon Facebook and Instagram.
Similar to search engine marketing,

(03:33):
there is paid social advertising
and non-paid or organic content posts.
The pros for paid social adson Facebook and Instagram
are that you have broad reach.
Both Facebook and Instagram
are the most popular social channels.
You can drive engagement,brand awareness and leads.
And similar to pay-per-click in search,
the results are immediate.

(03:55):
Once a campaign is on,
you're reaching your idealaudience very quickly.
Cons for paid social advertising,
it can be expensive
and you have to have a monthly ad budget.
The Meta ad platformcan be complicated too,
and I'm not talking aboutusing the boost post option.
The best results come fromusing Meta's Ad Manager,
which, like Google Ads,has a steep learning curve

(04:16):
if you do not have ongoing experience.
Now, for social media non-paid strategies
like posting content to your page,
the pros are that, again,you have broad reach,
you can drive engagement with your brand
and you can create brand awareness.
The cons of non-paid social media
are that it's time consuming.
Algorithm changes candrastically affect your results.

(04:38):
And consider that right now,
most companies only reach two to 4%
of their page fans or followers.
You really need an ad budgetto have a meaningful impact.
Next, let's talk about email marketing.
The pros are that youhave direct communication
with your customers or prospects.
It has one of the highestROIs of any marketing tactic,

(04:59):
and returns on average $30 in revenue
for every dollar invested.
And it can be very personalized.
Cons are that it requiresa good email list.
Do you have a way to capture emails?
There's the potential for spam issues,
and you have to investin content creation.
Next is content marketing.
This is another one of my favorites.
It's also very closely aligned with SEO

(05:21):
because much of the content you create
will live as content onyour website or blog.
The pros are it can have very high ROI,
it builds authority,
it drives organic trafficand it supports SEO.
Cons are that it's time consuming,
it requires consistency,
you need high quality content,
not immediate results.
Measuring success over timewith this effort is essential

(05:44):
to know if your marketingefforts are paying off.
Here are four KPIs youshould be tracking over time.
Cost per acquisition of a new customer.
How much does it cost toacquire a new customer?
Return on ad spend, ROAS.
This is a simpler metric than ROI.
It's just revenue fromads divided by ad spend.
Customer lifetime value.
This is an important metric.

(06:05):
For most businesses,
customers make repeat purchases over time.
For example, we know for a dentist
that the lifetime value of a new patient
is approximately $1,000.
For a restaurant,
this lifetime value can vary greatly.
But if you've got a goodmarketing campaign in place,
you're bringing back pastcustomers frequently.
They're not just a one-time purchase.

(06:25):
Conversion rates, what is the percentage
that you are converting yourmarketing effort into a result?
Whether that's phone calls,
email list growth,
booking an appointment ordriving direction requests.
Marketing tactics can get stale,
and tracking conversionrates is essential.
You can also use toolslike Google Analytics,
Google Search Console, Google Trends,

(06:46):
and just by looking at your P&L
to track and analyze yourmarketing performance.
It's important to trend results over time
because many businessesgo through seasonal times
when demand is low.
So drawing conclusions aboutthe success of marketing
during a seasonal slowdown
leads to faulty conclusions.
Finally, marketing budget allocation tips.

(07:08):
Even without knowing yourexact digital marketing budget,
here are some tips to consider.
Prioritize goals and objectives.
What are you trying to achieve?
Clearly define yourdigital marketing goals.
Are you aiming for brandawareness, lead generation,
sales or customer retentionor a combination of these?
Your goals will help you determine

(07:28):
which channels and tactics
deserve a larger share of your budget.
As I mentioned above,
know your target audience.
Understand who your ideal customers are
and where they spend their time online.
Allocate more resourcesto channels and platforms
that resonate with your target audience.
Start with the essentials.
Regardless of budget size,
some digital marketingtactics are essential.

(07:50):
You need an effective website.
Content marketing isfoundational for most companies.
SEO is a core marketing strategy,
and you should have somesocial media presence.
These are foundational elements
for any digital marketing strategy.
Consider the sales funnel as well.
Allocate resources acrossthe entire sales funnel.

(08:10):
Top of funnel activities
like content marketing and social media
can create awareness and drive traffic.
Mid funnel tactics like emailmarketing can nurture leads.
Bottom of the funnel activities
like paid search and retargeting
can drive conversions.
Focus on ROI.
Prioritize channels and tactics
that offer the highestreturn on investment.

(08:31):
This may vary,
depending on your industryand target audience.
Track your spending and revenue generated
to make informed decisions
about where to allocate resources.
Learn from others.
Research how otherbusinesses in your industry
allocate their digital marketing budget.
You can easily see what adsyour competitors are running
on Google and Facebook.

(08:51):
While you shouldn't blindlycopy their strategies,
it can provide valuableinsights and benchmarks
on what they're doing andinvesting in marketing.
But if you're stillunsure of where to start
with your marketing budget
or what channels to market in,
please reach out to me now,
and we can help you developyour optimal marketing mix.
We can help you align yourmarketing budget to tactics

(09:12):
and implement a plan thatworks for your business.
Just call me now at 951-444-0174
or email me at [e-mail].
And a friendly reminder
that if you found this video helpful,
don't forget to like the videoand subscribe to my channel
for more actionable digitalmarketing tips and strategies.
And until next time, we'll see you online.