Google Ads For Restaurants: Grow New Customers, Repeat Visits

98% of all search traffic flows through Google – the #1 spot hungry customers check to find their next meal! 🍔🍕 Don't miss out on this golden opportunity.

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In this video, we dive deep into the essential features and tactics of Google Ads for restaurants. Learn how to attract new diners AND keep them coming back for more! 🍽️

Download our FREE guide: 🎁 "The Insider's Shortcut to Profitable Google Ads for Restaurants" 👉 https://www.39celsius.com/the-insiders-shortcut-to-profitable-google-ads-for-restaurants/

** Want us to set up your restaurant's Google Ads campaigns? Learn more here, https://www.39celsius.com/get-started-google-ads-campaign/

⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation

👍 Did this video leave you hungry for more? Like, comment, and subscribe for more restaurant marketing tips!

Need a helping hand with your digital marketing? 👋 We're here for you! 📞 Call: 951-444-0174 or 📧 Email: toby[at]39celsius.com

More Restaurant Marketing Goodness:

📱 Facebook Ads for Restaurants: https://www.39celsius.com/facebook-ads-for-restaurants-5-killer-ad-strategies/ 📈 SEO for Restaurants: https://www.39celsius.com/seo-for-restaurants-rankings-guide/ 🥧 How One Restaurant Used Integrated Digital Marketing To Grow Pie Sales 650%: https://www.39celsius.com/integrated-digital-marketing-grow-pie-sales-650/ 💡 10 Killer Ideas To Drive Food Sales Up: https://www.39celsius.com/restaurant-marketing-10-ideas-to-drive-food-sales-up-in-2018/

Let's get those tables filled and the cash registers ringing! 💰

Contact us:  https://www.39celsius.com/contact-us/ And if you're in Temecula, visit our office at: 32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 Call: 951-444-0174 Phone: [phone]

🏷️ #restaurantmarketing #googleadsforbeginners #restaurantmarketing

Episode Transcript

(00:00):
- Restaurants have it tough:
Tight marketing budgets,overwhelming digital tools,
and it's hard to know if your efforts
are actually paying off.
If this sounds familiar,you are not alone.
If you're a busy restaurant owner
or a manager lacking the time
or expertise to tackle Google Ads,
this video post laysout the proven strategy

(00:21):
that we implement toprofitably drive customers
through your doors.
Today we're diving in howyou can turn Google Ads
into a profit machine for your restaurant.
And yes, we've got the successstories to prove it works.
Imagine getting 210% morereservations and orders
on your busiest nights.

(00:42):
That's exactly what we helped
the Chic Restaurant in Austinachieve, in just one month.
The Secret?
A smart Google ad strategy.
And later I have additional case examples
in this video as well.
So in today's video,
I will go over the sameproven setup we have used
to produce profitable results
for restaurants from Atlanta to LA.

(01:04):
But before we getfurther into the content,
let me briefly introduce myself.
I'm Toby Danylchuk,
with 39 Celsius Web Marketing Consulting.
I have been actively involved
in digital marketing for over two decades,
and I've been implementing
successful digital marketingstrategies for restaurants
for over 15 years.
And a friendly reminder thatif you find this video helpful,

(01:26):
please give me a like on the video
and subscribe to my channel,
for regular digital marketing updates.
And because I do this for a living,
if you need help withyour digital marketing,
reach out to me now at toby@39celsius
and let's discuss your project.
Okay, back to the content.
Google Ads can be overwhelming,

(01:47):
but it's a gold mine for restaurants
when it's done correctly.
Why?
Because when people are hungry,
Google is where they turnto find their next meal.
But it's not just about being on Google,
it's about being there at the right time
with the right message.
And that's where our strategy comes in.
We focus on targeted campaigns

(02:09):
that bring in not just any customers,
but the ones most likely
to walk through your doors and order.
So let's break it down.
Setting up a winning GoogleAds campaign strategy
involves leveraging two campaignsthat run simultaneously.
A search campaign
and what is called aPerformance Max campaign.
And we run these atthe same time together.

(02:31):
Let's briefly define thesetwo types of campaigns.
So what is a search campaign?
Search campaigns show your adsto people searching in Google
and Google Maps that are usingkeywords that you specify.
For example, best hamburgers in San Diego
or Mexican restaurant near me.
And other terms that indicate

(02:52):
that people are searchingfor your particular food.
There are hundreds of keyword variations.
These types of searchersare what we refer to
as bottom-of-the-funnel,
which is a marketing term that just means,
they are ready to buy now.
And this makes sense though, right?
Because the searcher had totype in the search terms,

(03:12):
so we know they'reinterested in what we have,
we just have to get them to take action.
Now let's discuss thesecond type of campaign
that we run as well.
This is what Google callsa Performance Max campaign,
sometimes referred to as Pmax.
Now Pmax campaigns arevery different than search,
Pmax campaigns show ads

(03:33):
throughout Google's ad inventory.
This includes ads on YouTube, Display,
which is showing ads on other websites.
Gmail through the Discover app,
and they even show ads in search too.
Now, what makes Pmax really effective
is that Google uses machine learning
to identify the peoplemost likely to convert.
Unlike search ads wherewe're only using keywords,

(03:55):
with Pmax campaigns,
you build up audience signals
which are interests,behaviors, demographics,
and you even add in some search terms.
In addition, Pmax is alsodifferent than search ads
because they can be imageads, video ads, or text ads,
whereas search ads are only text ads.
So why does this twocampaign strategy work?

(04:17):
Using this type of strategy and approach
is what we refer to as a fullfunnel marketing approach.
We're targeting people at the top,
middle, and the bottom of the funnel.
Performance max ads thatshow across many ad channels
where the intent is notas strong as search,
and then targeting atthe bottom of the funnel
with search campaigns

(04:37):
that target only peopleactively searching,
using keywords,
where the intent is veryclear that they want
what you have to offer now,
and the results speak for themselves.
From fast food chains to high-end dining,
this strategy hassignificantly increased sales
and profit margins for our clients.
Here's an example
of a niche fast foodrestaurant in Los Angeles.

(05:00):
The first chart is thesearch campaign results.
So you can see, we can see thatwe're tracking store visits,
phone calls, drivingdirections to the restaurant.
We spent $979
and had conversions ofa $1.38 per conversion.
That's great data, that's great results.
And then we have resultsfrom the Pmax campaign

(05:21):
where the results are even better
with 42 cent per conversion action.
But it's important to remember
that these campaigns are notcompeting with each other,
they compliment each other
to produce better resultsthan we would have otherwise.
The next example is for a restaurant
that offers brunch on the weekends,
where the average order is $45

(05:41):
and a table usually does about 120.
So the same setup as theearlier fast food case study.
We are running twocampaigns simultaneously,
search and Pmax.
Search produced conversions of 583
and Pmax produced leads at $1.13.
We set search to target only new customers
and Pmax to target newand returning customers.

(06:04):
This is one reason why the cost per lead
can be much lower withPmax than search is,
is that Pmax in this case is targeting new
and returning customers.
But here's the best part.
We don't just bring in new customers,
we turn them into loyal regulars,
maximizing the value of every dollar
that you spend with Google Ads,

(06:24):
as we are also using retargeting ads
that is showing ads totwo groups of people.
First, people that havevisited the website
and didn't purchase,
and second people that havepurchased from us before.
After all the people most likely
to buy from you in the future
are the ones that havebought from you in the past.
And this just increases repeat visits.

(06:45):
But there's one critical element here
that makes this work, and it has to do
with having your digitalplumbing set up correctly.
You have to ensure that you are tracking
the conversion actionsmost important to you,
and then feeding those databack to Google ads to act on,
whether those conversionactions are in store visits,
phone calls, directions, or reservations

(07:08):
with OpenTable or online ordering.
I won't go into the nitty gritty
about how to set the digital plumbing up,
but I do provide a link to another post
where we go into more detail,
about setting up your conversion tracking
with Google Tag Managerand Google Analytics.
But this is a foundational starting point
to producing successful campaigns.

(07:29):
Your tracking has to be set up
so Google tracks your conversions
and then knows what to optimize for.
So ready to make yourGoogle Ads a profit machine.
Start with targeted searchcampaigns, add on to that,
a Performance Max campaign,
for maximum visibility and reach
across all of Google's inventory.

(07:49):
Remember, it's all about the right message
at the right time, to the right people,
and with our strategythat we discussed here,
you'll see just how effective Google Ads
can be for your restaurant.
So to wrap this up, for more information,
I put links in the video description
that you should check out.
I hope this helps youmanage your Google Ads
to even more success.

(08:10):
But if you have more questions
that I can answer about Google ads,
SEO, or Facebook ads,
leave a comment on thevideo or the blog post.
And if you need help with yourcompany's digital marketing
and want to grow lead sales and profit,
contact me now at [e-mail]
and let's discuss your project.
And until next time,we'll see you on the web.