How to Choose the Right Google Ads Campaign Type. (Explained, Simplified, Win) 🎯💡

Are you using the RIGHT Google Ads campaign type? 🤔  Choosing the wrong campaign type can be a costly mistake and means you could be wasting your ad spend.  https://www.39celsius.com/how-to-choose-the-right-google-ads-campaign-type/

►Subscribe to my channel: https://bit.ly/48VaOre

This video provides a simple, step-by-step guide to understanding the different Google Ads campaign options and selecting the perfect one for your business goals.  ✅ I'll also show you a simple table that makes it easy to visually compare campaign types and choose the best one for your needs. Don't miss out – watch now!

Related, helpful Google Ads resources:  Performance Max (Pmax) vs Search: https://www.39celsius.com/performance-max-vs-search-campaign-which-one-is-better/ -The Ultimate Video SEO Guide for Small Businesses: Rank Higher, Reach More Customers (No Fancy Equipment Needed!): https://www.39celsius.com/easy-video-seo-guide/ -Low Budget Google Ads Hacks: https://www.39celsius.com/low-budget-google-ads-strategies/ -How Much Should You Spend on Google Ads: https://www.39celsius.com/how-much-should-i-spend-on-google-adwords-ppc/ -Full Google Ads Video Playlist: https://www.youtube.com/playlist?list=PLvNERf1ABUcMR52WKe4mL9AHyVgjf4w_V

📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: [e-mail] 🌐 Website: https://www.39celsius.com/

Contact us:  32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 📞Phone: [phone]

#googleadscampaigntypes #temeculavalley  #TemeculaWineCountry #googleadsstrategy #payperclick #googleadservices #marketingtips

Episode Transcript

(00:00):
- Ever feel like Google Adsis a giant puzzle you can't
solve, you're not alone.
Many small business owners struggle
to navigate the differentcampaign types leading
to wasted ad span andmissed opportunities.
In this video, I'll simplify the process
and show you exactly how
to choose the rightGoogle Ads campaign types
for your business

(00:21):
so you can finally getthe results you deserve.
Choosing the right campaigntype is the foundation
of a successful Google ad strategy.
Get it wrong and you'reflushing money down the drain.
Get it right and you'll see a surge in
qualified leads and sales.
This isn't about complicated jargon,
it's about getting results.
Let's break down the coreGoogle Ad campaign types.

(00:41):
We'll cover search, demand,gen display shopping,
video performance max.
We'll explain each one,which each one is best for,
using real world examples, nofluff, just the essentials,
but let me know in the comments
below which campaign typeyou're most curious about
and I'll answer any of your questions.
But before I get intothe heart of this video,
let me briefly introduce myself.

(01:02):
I'm Toby Danylchuk with 39 CelsiusWeb Marketing Consulting.
I have been actively involvedwith digital marketing
for over 20 years now and havehelped hundreds of clients.
We're unsuccessful digitalmarketing campaigns.
So if you need help to maximize your sales
and profit from digitalmarketing, call me now,
[phone]

(01:23):
or email me at toby@39celsius
.com.
And don't forget that ifyou find the video helpful,
please gimme a like on the video.
And don't forget to subscribe
for more actionable profitgenerating marketing dips.
Okay, let's get back to the content now
for the million dollar question.
How do you choose the rightGoogle Ads campaign type

(01:43):
for your business and goals?
It all starts withunderstanding your goals.
Are you focused on brandawareness, driving traffic
to your website or generating leads?
We'll walk through a simple framework
to help you pinpointyour ideal campaign type
and provide a table
that makes it much easier to choose that.
First up, we have search campaigns.
These are the bread andbutter for many businesses.

(02:05):
Your ads appear whensomeone searches on Google
for keywords related toyour products or services.
Think of it as catchingcustomers in the moment they're
looking for what you offer.
Great for direct response
and driving traffic to your website
and generating conversions.
Search ads show,
as you would expect in Googlesearch results on Google Maps

(02:25):
and what Google calls search partners.
Next we have PerformanceMax commonly referred to
as a P max campaign.
This is Google's newest campaign type
and it's designed to automateyour advertising across all
of Google's channels,which includes Gmail,
the Discover app display ads,
which show ads on other websites,YouTube and Connected tv.

(02:47):
And even in search with P max,
you provide Google your assets,which include text, image
and videos, set your goals,and Google's AI does the rest.
It's a powerful optionfor businesses looking
to reach a broad audiencein drive conversion, whether
that's in store visits,form fills, phone calls,
or whatever conversionactions that you have defined.

(03:08):
And I have a related blog post
and video comparingsearch to performance Max
that you'll wanna watch as well.
The link is in thevideo description below.
Next we have Demand Gen the campaign.
This campaign type focuseson generating demand
for your product or service.
So it's not focused ondriving sales or conversions.
It's all about building awareness
and interest rather than immediate sales.

(03:30):
Think of it as planting theseed for future customers.
While many advertisersare focused on search
or performance Max,
since they are focusedon conversion actions,
demand gen can be effective
and generally is a lowercost compared to search
or p max campaigns.
If you're a localbusiness, I would have one
of these running all thetime targeting people

(03:52):
who are actively searching
or considering buyingyour products or services.
Google has some solid in-market audiences
and AFF affinity audiences
for targeting in-marketAudiences are people Google knows
that are activelysearching for what you have
to offer within the last 30 days.
Affinity audiences are audiencesbased on long-term interest

(04:13):
habits and lifestyles.
Google builds these audiencesusing browsing history,
search patterns and engagementacross Google Properties.
Display campaigns noware all about visuals.
Banner ads, your ads appear on websites,
apps, and even Gmail.
They're designed to build brand awareness
and reach peopleinterested in your products
or services even if they aren'tactively searching for them.

(04:35):
Demand gen and displaycampaigns aim to raise awareness
and interest in your brand,
but they approach it differently.
So you might be wondering,well, what's the difference
between display and demand gen?
Then think of it this way,
display campaigns are likebillboards on the internet.
They're visually appealingand reach a broad audience.
Demand gen on the other hand,

(04:56):
is more like a targeted conversation.
It focuses on nurturingpotential customers
and guiding them through the sales funnel.
Now, I don't think you should bother
with display kins campaigns.
In most situations, demand gen
or P max are better options, okay?
For e-commerce businesses,shopping campaigns are a must.
They showcase your productsdirectly in Google search

(05:19):
results with image prices and reviews.
This makes it easy for customers to find
and purchase what they need.
If you don't have productsfor sale on your website,
then this is not a goodcampaign type choice.
Finally, video campaigns letyou reach your target audience
on YouTube and other videoplatforms including connected TVs

(05:40):
which are becoming more prominent.
What's a connected TV you ask?
It's a TV that has access to the internet
and can show ads fromyour Google Ads campaign.
Yes, video ads run in Googleads can show on home TVs.
Videos are perfect fortelling your brand story,
showcasing your products,
and engaging with potential customers.
If you have video content,

(06:01):
this campaign type is a no-brainer.
With video campaigns
and Google Ads, you can getpenny views on your videos,
so your budget goes a long way.
But video campaigns havehistorically been the most
challenging for people to implement
because they have limitedability to create videos
or they just haven't done it.
Video is becoming more and more important.
So if you haven't embracedvideo yet, now is the time.

(06:25):
And I have a related postin video in the description
below on how to dominateGoogle search results
with video SEO.
Okay, so here's a table thatwill help you understand
and choose which campaign typesyou should consider based on
your goals, choose your goal,
and you'll see differentcampaign types in Google ads
that will help you achieve that goal.

(06:45):
Then I have a column here called Best for
and provides more guidance on whether
that campaign campaigntype is best for you, along
with a column for key metricsto measure success by.
And so you've identified your goal
and see a few campaign types listed here.
How do you narrow it down further?
Let's take drive immediate sales
or website traffic asan example of your goal.

(07:07):
Both search and shoppingcampaigns can achieve this,
as can performance max.
So which one do you run? Here's the key.
Think about user intent.
Are people actively searching
for your specific product or service?
If so, search is a strong choice.
They're typing in keywordsinto Google and on Google Maps
and showing clear intent to buy.
If you're selling products online shopping

(07:30):
campaigns are essential.
They put your productimages right in front
of potential customers as they search,
making it incredibly easyfor them to click and buy.
Now, if you wanna automate the process
and reach customers acrossall of Google's channel
as channels, includingsearch, display, YouTube,
then Performance Max is a great option.

(07:50):
It's a powerful tool formaximizing conversions,
especially if you have awell-defined target audience
and conversion tracking is set up.
So to recap, active searchers go
with search e-commerce products,
definitely shopping automatedmulti-channel approach
performance Max.
So by understanding user intent,

(08:11):
you can narrow down themost effective campaign type
for your specific needswith your business.
And remember, you can alwayscombine campaign types
for a more comprehensive strategy as well.
For example, you mightrun a search campaign
to capture immediate demand
and a demand gen campaignto build brand awareness
for future purchases.
But let me know in the comments

(08:31):
below which campaign typeyou have questions about
for your unique situation,
and I'll provide you withsome feedback on that.
Choosing the right GoogleAds campaign type is crucial
for success by following thesesteps that I outlined here.
You can avoid wasting your budget
and start seeing real results
that produce positive business outcomes.

(08:52):
So don't forget to checkthe video description below
for more helpful thatI have for you related
to Google Ads campaign types,
and do you want moredigital marketing tips
and tricks to grow your business?
Hit that subscribe buttonto get alerts on new videos
and podcast episodes.
And if you found this video helpful,
please give a like on the video.

(09:12):
And if you would like us
to help you effectivelymarket your business online,
reach out to me and my team now
by calling 9 5 1 4 4 4 0 1 7 4
or email me directly [e-mail].
And until next time, we'll see you online.