🚀How to Optimize Images for SEO: Unveiling the Power of Image Optimization! 🔥

Ever wondered what separates top-ranking websites from the rest in search results? 🤔 It's not just about quality content, it's also about OPTIMIZED IMAGES! 🖼️💥 https://www.39celsius.com/how-to-optimize-images-for-seo-a-picture-perfect-strategy/ Join us as we unravel the secrets of image optimization for SEO in this comprehensive guide. 📚✨

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From choosing the right image format to resizing tricks and adding the perfect captions, titles, and meta descriptions - we cover it all! 💡🎯 Witness real-life examples of well-optimized images and understand how they contribute to faster loading times, enhanced user experience, and skyrocketing engagement. 🚀🏆

Don't let your website lag behind. Optimize your images TODAY and watch your SEO rankings and conversion rates soar! 📈💼 The power of image optimization is now in YOUR hands. 👊

Watch till the end for some bonus tips, and don't forget to hit that like and subscribe button for more SEO secrets! 😎👍 ---- Got more questions on digital marketing? Share them in the comments section below.  And if you need expert help with digital marketing, reach out to us now to find out how we can help you grow leads, sales, and profit. 

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🏷️ #SEO #ImageSEO #Optimization #SEOTips #SearchEngineOptimization

Episode Transcript

(00:00):
- Ever wondered
why some websites outshineothers in search results?
The secret sauce is notjust quality content,
but also optimized images.
Welcome to our guide onoptimizing images for SEO.
Here's why you should beworking image optimization
into your SEO workflow.

(00:21):
Almost 25% of all searchesin Google are image searches.
And when you combine thatstatistic with the fact
that there are more than 2million searches per minute
on Google,
image optimization is notsomething you should ignore.
Google wants a fast internet,
and its algorithmsreward fast page loading.

(00:42):
And with tools like Canvaand Photoshop Express,
there's no excuse as bothof these tools make it easy.
Hey there, savvy marketers.
I'm Toby Danylchuk with 39Celsius Web Marketing Consulting.
Today, we're discussing howto optimize images for SEO.
But before we get into the content,
if any of this video was helpful,
please give me a like on the video,

(01:04):
share it with somebody who could benefit,
and because I do this for a living,
if you need help with your blog
or your SEO or a content strategy
and wanna grow leads andsales for your business,
reach out to me now and myteam at [e-mail].
Okay, back to the content.
Image optimization is crucialfor improving site speed,

(01:27):
enhancing user experience,and skyrocketing engagement.
Some statistics show
that for every secondslower your page loads
compared to your peers,
conversions drop by 17%.
People will not waitfor your page to load.
Not optimizing your imageswill hit you in your wallet

(01:47):
if you're not paying attention.
First, let's discuss image file names.
Always use target keywordsin your file names,
like pepperoni-pizza.jpgor leatherwallet.jpg,
not 45689.jpg.
Next is your alt text.
This helps search enginesunderstand the image context,
boosting your SEO.
And it's also necessary for screen readers

(02:10):
for the visually impaired.
So provide alt text thatis similar to the file name
with your target keyword.
Next, choose the right image format.
You have 4 basic file types.
The two most common that youshould use are JPEGS and PNGs.
JPEGs are typically used for photos,
while PNGs are often used for graphics

(02:32):
with less color data,often images with text.
Then there are GIFs whichare used for animations,
and finally, WebP.
But I can tell you from experience,
we use JPEGs for 90% or more
of the images we use on web pages.
They maintain the best quality
while reducing the file size the most.
I would encourage youto experiment however

(02:53):
with different quality levels of a JPEG
to find the right balance betweenmaking an image look great
and having the smallestfile size possible.
Next, resize images to matchyour page requirements.
This reduces load time withoutcompromising on quality.
If the dimensions of whereyou're putting the image

(03:14):
are 650 pixels wide,
then make sure the imageis exactly that width.
If you use the wrong image size,
the browser will resize theimages before the page loads,
which slows it down.
This is bad for SEO.
Lastly, don't forget aboutthe power of captions, titles,
and other meta fields.
They enhance both SEO and user experience.

(03:36):
Captions being the most important
out of those remaining fields.
To better understand your pages
and how they are doing on page speed,
utilize Google's Page Speed Insights.
It provides overall analysis of your page,
but most importantly,
it will show you whatyou can save in seconds
by optimizing images on a page.

(03:57):
And in terms of tools foroptimizing your images,
as I mentioned earlier,
we use Canva and PhotoshopExpress to compress images.
Here are some real-life examples
of optimizing images before and after.
Notice how these imagesare still high-quality,
load faster than before optimization,
and have relevantcaptions and descriptions.

(04:20):
That's effective image optimization.
So, why wait?
Optimize your website images today
to boost your SEO rankingsand conversion rates.
Go back through allyour old posts and pages
and start optimizing your images.
The power of image optimizationis now in your hands.
So, I hope this helped youunderstand the benefits

(04:42):
and the importance of image SEO.
But if you have morequestions that I can answer,
leave a comment on thevideo or the blog post,
or reach out to me directly.
And if you need help with yourcompany's digital marketing
and want to grow leads, sales,and most importantly, profit,
reach out to me now at [e-mail].
And until next time, Iwill see you on the web.