How To Use Google Trends for Market Research and Better Marketing

💼 "Master Google Trends for Market Research & Turbocharge Your Marketing!" 🚀 https://www.39celsius.com/improve-your-marketing-strategy-in-10-minutes-with-google-trends/

Ever wondered how to stay ahead of the curve in your industry? 🤔 We've got you covered! In our latest video, we dive deep into the world of Google Trends, a free and powerful tool that can revolutionize your market research and marketing strategy. 📈

From uncovering 🔥hot keywords to spotting seasonal 📆 trends, we'll show you how to harness Google Trends to its full potential. You'll learn how to monitor popular search terms, identify emerging trends, plan your content calendar, manage inventory, and so much more! 🛠️

Whether you're a small business owner, a digital marketer, or just a curious mind, this short video is packed with valuable insights that you don't want to miss! 🎯

So why wait? Click on the link below, grab some popcorn 🍿, and let's explore the magic of Google Trends together! 🌐

Don't forget to like 👍, share ➡️, and subscribe ✔️ for more marketing tips and tricks. Join our community and let's navigate the digital marketing world together! 💪

⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation

Contact us:  https://www.39celsius.com/contact-us/ Visit our office at: 32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 Phone: [phone]

#GoogleTrends #SmallBusinessMarketing #MarketResearch #StayAhead

Episode Transcript

(00:00):
- Hey there, marketinggurus and business owners.
Ever wished for a crystal ball
to predict the next bigthing in your industry?
What if I told you thatyou already have one
at your fingertips and it's free?
Meet Google Trends, a free tool
that lets you peek intoyour customers' minds,
showing you what's trending, what's not,

(00:21):
and what's about to be.
Hello everyone, I'm Toby Danylchuk
from 39 Celsius Web Marketing Consulting,
and in the next few minutesI'm going to show you
how to turbocharge your marketing strategy
using Google Trends.
So buckle up, grab yourcoffee, and let's dive in.
But before I do, if youfind this video helpful,

(00:42):
hit that Like button,
and don't forget tosubscribe to my channel
for more actionable and insightful tips
on digital marketing.
And if you want to improve
your business' digital marketing presence
with increased leads and sales and profit,
reach out to me now at [e-mail].
Okay, back to the content.

(01:02):
First off, let's talk about
staying ahead of your competition.
Let's say you own a med spa.
You can use Google Trends to monitor
the popularity of differentaesthetic treatments.
Here I did a search for chemical peels,
but notice thatmicroneedling is on the rise,
specifically, how much is microneedling,
time to capitalize on that trend,

(01:24):
and start promotingmicroneedling services.
And you can do this bycreating more content,
digging in on morekeywords around this topic,
including it in emailupdates to your clients
along with social posts.
Next up, uncover new keywords.
Imagine you run a vegan bakery.
Google Trends mightreveal a surge in searches

(01:46):
for vegan cake mix.
That's a fresh keyword tooptimize your content around
and maybe even launch a new product line.
Lastly, let's touch on seasonal trends.
Most businesses experiencetimes of the year
when demand is highand when demand is low.
For example, if you'rein the beauty industry,
you might notice eyelash extensions

(02:08):
peak during summer months, asin this Google Trends chart.
You can use this insight toplan your marketing campaigns
and manage your inventory
as you approach that period of the year.
You will also notice in this chart
that interest in this topic post-covid
has not returned to where it once was.
As a matter of fact, interest has dropped

(02:29):
back to where it was eight years ago.
So you can uncover greatinsights in Google Trends,
which can additionally be usedto manage sales expectations.
If we know interest isis at its lowest point
each year in the late fall,you can plan your marketing
and promotional strategies accordingly.
Plus, if you're getting other stakeholders
that are telling youthat something is wrong

(02:50):
with your marketing,
you can better manage those expectations.
There's nothing wrong with marketing.
We're in the seasonallull that occurs each year
about this time, so we need to plan
our marketing and promotionaltactics accordingly.
But remember, whileGoogle Trends is powerful,

(03:10):
it's not perfect.
Trends can change rapidly.
It doesn't providespecific search volumes.
And just because something's trending
doesn't mean it will result in sales.
So always use it alongsideother market research tools.
And there you have it.
In just a few minutes,
you've gained a powerful new free tool
to supercharge your marketing strategy.

(03:33):
So don't wait.
Start exploring Google Trends today.
Let the insights guideyou to marketing success.
Don't forget to like and share
and subscribe for moremarketing tips and tricks.
And if you want to up your marketing game
and start driving more leads in sales,
reach out to me directlynow at [e-mail].

(03:53):
And until next time,I'll see you on the web.