📈 Is Your Video Marketing FAILING? Discover 3 Distribution Tactics to Get Your Videos Seen Now!

Discover the ultimate video promotion playbook! 🚀 

In this 4th video of our series on video marketing, we uncover the non-negotiable distribution tactics you need to increase views of your videos, drive traffic, increase leads, and boost sales. 

►Subscribe to my channel: https://bit.ly/48VaOre

Learn how to leverage owned, paid, and earned channels effectively, and why platform-specific content is crucial for success. Your next video's success depends on this – let's get to work!

Ready to stop feeling lost in the digital marketing maze? Don't miss our comprehensive look at strategic video distribution and promotion. 

We cover: ➜Owned Channels: Your website, blog, and email marketing 🏡 ➜Paid Channels: Search ads, social media ads, and native advertising 💰 ➜Earned Channels: Traditional PR, social sharing, and earned influencer marketing 🤝

Plus, understand why repurposing content smartly across YouTube, TikTok, and Instagram Reels is key to scaling your efforts without creating more work. We'll also touch on strategically budgeting for your video distribution.

If you're ready to turn your digital marketing around and see real results, stick around! If you find this video helpful and want more strategies, tips, and tactics to boost sales and profits, please like and subscribe to our channel for future videos.

Looking for personalized guidance to amplify your digital marketing results? 📢 Connect with me now: 📧 Email: [e-mail] 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation

Contact us:  32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: [phone]

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Episode Transcript

(00:00):
- Here's a secret.

(00:00):
A great video is only half the battle.
The other half is gettingit seen by the right people,
and most small businessesare getting it wrong.
Welcome to the video Promotion Playbook.
If you're considering utilizing video
to help grow your business,
or perhaps you're alreadyproducing videos, you will want
to watch this latest videoin our series on distributing
your video content to a broad audience.

(00:23):
In our last two videos, we planned
and created great content.
Now in this essential fourthinstallment of our guide,
we're giving you theultra-specific non-negotiable
distribution tactics thatyou need to drive traffic,
increased leads in boost sales.
Your next video success dependson this. Let's get to work.

(00:43):
Hello again. I'm Toby Danylchuk, founder
of 39 Celsius Web Marketing Consulting,
and for over two decades I'vebeen helping businesses like
yours increase sales
and profit through innovativedigital marketing strategies.
If you're ready to turn yourdigital marketing around
and see real results, stick around
and if you find this video helpful
and want more strategies, tips,

(01:03):
and tactics to boost yoursales and profits, please like
and subscribe to mychannel for future videos.
And if you're seekingpersonalized marketing guidance
for your business, don't hesitate
to call me now at [phone]
or email me at [e-mail].
My contact information,along with additional links
and resources can be found inthe video description below.

(01:25):
Be sure to check those out.
So today we're diving intostrategic video distribution
and promotion.
We'll cover three main waysto get your videos out there
through channels thatyou own, channels you pay
for in channels you earn,
and a crucial point why youshouldn't just upload the
same video everywhere.
Let's start with own channels.

(01:45):
These are the platforms
where you have complete control over your
content and your audience.
They're excellent for drivingengagement and impact.
First up, your website andblog. This is your home base.
Embedding videos on relevantpages can significantly boost
visitor engagement, keeppeople on your site longer
and even improve your SEO.

(02:06):
Think about it, a quickexplainer video on a product page
or a tutorial embedded in a blog post.
It adds value, keepsyour business in focus,
plus not everyone wants to read.
So providing options is beneficialto your future prospects.
On my site, I often embed the video
and in the same blog post,
and I also embed a podcastepisode of the same video

(02:28):
so people can read, watch,or listen on the go.
Give people your content inthe form that they prefer.
Next, email marketing.
Your email list is a powerfultool when you send out
newsletters or promotional emails
and better linked to your videos.
This is a direct line to analready engaged audience.
People on your email listare more likely to open
and click through Leadingto higher view counts

(02:50):
for your videos.
And of course, organic socialmedia platforms like Facebook,
Instagram, Twitter, or X
and LinkedIn are designed for sharing.
Promote your videos multipletimes across these platforms.
Videos are highly shareable
and a good video can easily spread
through your follower networks,
extending your reach for free.
However, I prefer to sharethe native video file

(03:13):
and MP four file versusjust posting a link
to a YouTube video.
Since social media platforms like
to keep their audiences ontheir platforms rather than
directing them to external links.
Now let's talk about paid channels.
If you have a bit of a budget,
investing in advertisingcan give you a much broader
and more targeted reach.
Consider search ads.

(03:33):
People are already looking forsolutions to their problems.
You can drive traffic tovideo content landing pages
by bidding on high volume keywords related
to your videos topic.
Imagine someone searching
for best small businessaccounting software
and your explainer video pops up.
I also have a video on how
to set up Google Demand Gen video ads

(03:54):
to target people activelysearching for your products
and services in a local market.
It's titled YouTube AdsTarget local customers.
Now with demand gen campaignsless than $10 per day,
you can just Google that title and my name
and it should come up, or a link
to it is also in thevideo description below.
Then there are paid social media ads.

(04:15):
Platforms like TikTok Metawith Facebook and Instagram
and YouTube offer incrediblydetailed targeting options.
You can reach specificdemographics, people
with particular interests,
or even those who've interactedwith similar content.
This ensures your ads are seen
by the most relevant audience,increasing your chances
of conversion.

(04:36):
Take a look at these hyperlocaltargeting options in Google
ads that you can use to promoteyour video if you were in
that particular niche.
There are hundreds ofpsycho demographic targets
of people in Google
and on YouTube that you canreach for very little money.
Don't forget, YouTubeis also connected tv,
meaning you can reach peoplein their homes watching TV
with ads that are on YouTube,

(04:57):
and then there's meta adsvia Facebook and Instagram.
If anything, set up atleast retargeting on both ad
platforms and when youpublish new content,
retarget those past website visitors.
Don't forget native advertisingand sponsored content.
This is where your videofeels like a natural part
of a third party website or publication.
You can embed your videos onrelevant industry websites

(05:20):
or collaborate on informative content
that features your video.
It's a subtle, yet effectiveway to reach niche audiences.
Finally, for paid influenceroutreach, partnering
with social media accounts
or personalities who have alarge following in your niche
and geographic market canbe incredibly effective.
You can curate a list of allthe social media influencers in

(05:40):
that market within your nicheand offer them a free service
or some sort of an incentivethat makes sense in return
for promoting your video.
Moving on to earn channels.
These are strategies
that encourage organicsharing and mentions.
They are often free, butthey can be less predictable.
The significant benefit hereis the credibility they build.

(06:01):
Here's an example,leveraging traditional pr.
This involves engagingwith trade websites,
niche industry sites or localnews outlets to get features
and press releases thathighlight your video content.
For example, if your video isabout a new innovative product
for the restaurant industry,you could reach out
to popular restaurant trade publications

(06:22):
and offer them an exclusivelook at your video
for a feature on theirwebsite or in their magazine.
This can bring unexpected attention
and new audience to your video.
Social sharing is key.
Actively encourage organic shares
by promoting your contentfrom your corporate accounts
and even from personal accounts.
The more people who share your video,
the wider its organic reachwill be ask for the share

(06:45):
as part of the call toaction in your video.
And finally, earned influencer marketing.
This is different from paid outreach.
Here you collaborate withinfluencers for free promotion,
perhaps in exchange forreciprocal mentions,
cross promotions
or fostering an ongoing relationship
based on mutual benefit.
It's about building genuineconnections. Here's an example.

(07:07):
If your business sellseco-friendly cleaning products,
you could send a free sample kit
to a popular zero waste living blogger
or vlogger who genuinely believesin sustainable practices.
In return for the free products,
they might organicallyfeature your items in one
of their regular content pieces simply
because they love the product

(07:28):
and it aligns with their values leading
to authentic mentions
and possibly a shout out ontheir social media reaching
their environmentally conscious audience.
Now, this is a crucial point.
I want to emphasize the importance
of platform specific content.
It's a common mistake
to just repurpose the same videoacross every single channel

(07:49):
without any modification.
Each platform has uniqueaudience preferences
and unique algorithms.
Think about it, YouTubefavors long watch times
and in-depth content.
YouTube shorts, however,
is an entirely differentalgorithm from YouTube Evergreen
content and prefers short form videos
of three minutes or less.

(08:09):
I have related videos about video, SEO
and YouTube that youshould check out as well.
One is titled, SEO is deadwrong, SEO everywhere,
and video is the new secret weapon.
And then another videotitled Dominate Google
with video SEO, the Truthabout Google AI Overviews
and Why You Need Video Now,just Google that with my name

(08:29):
and the videos should come up
or check the video descriptionbelow for the links.
But YouTube is an essential channel
because it integrates directly into SEO
and Google search, which iswhy if you're producing videos,
YouTube is a crucialchannel for more exposure.
Now, TikTok thrives on short,punchy, engaging videos
that grab attention immediately,
and Instagram reels are similaroffer often favoring quick

(08:53):
visually appealing clips.
So if you're making 10 minuteexplainer video for YouTube,
don't just load it to TikTok or reels.
Consider making a 15 second teaser
or a quick highlight reelspecifically for TikTok
with native text and trending audio,
or just chop that long formYouTube video up into 32nd
to three minute longvideos for distribution
to YouTube shorts,TikTok, Instagram reels.

(09:15):
Use a, A program like CapCutter, a similar software
to change up the music and B-roll.
You don't need to createentirely new content
so you can still repurposeone video to many platforms.
Video is about meeting your audience
where they are speaking theirlanguage within each channel,
but that does not mean youcannot leverage a single long
form video across all these platforms.

(09:37):
For example, when I createan ever evergreen video
for YouTube, I chop it upinto digestible short versions
and push it out to TikTok, YouTube shorts,
Instagram reels, and even Facebook.
But for each platform, I vary it slightly
to align more with that channel.
The benefit is that I don't have
to create entirely new content.
I just alter it to fit the specific

(09:58):
channel, and that's the key.
You want to be able toscale your efforts without
creating more work.
Finally, let's touch onbudgeting for video distribution.
It's crucial to allocate youradvertising strategically.
Don't just throw money at every channel.
Identify where your highest converting
audience spends their time.
Ask Gemini or chat GPT if youneed guidance on the channels,

(10:21):
but start by testing various channels
with smaller budget amounts.
See what works best for your business
and your target customer.
Before committing significant funds,
data will be your best friend here.
Track your views, clicks, conversions.
So there you have it, acomprehensive look at strategically
distributing and promotingyour video content
by leveraging owned,paid and earned channels.

(10:45):
And by understanding thenuances of each platform,
you can significantly expand your reach
and ensure amazing videos getthe attention they deserve.
In our next video, we'll divein how to measure the success
of your video marketing efforts.
Don't forget to like thisvideo, subscribe to our channel.
Hit that notification bell soyou don't miss another video.
If you missed the first twovideos of this series, links

(11:07):
to those that are in thevideo description below,
and those I cover whyVideo Essential today along
with video SEO.
And then the second video covers styles
and types of videos withlots of great ideas for you
to implement now.
And if you're ready to stop feeling lost,
then the digital marketingmaze, you need help
with your video production
and are prepared to startimplementing clear personalized

(11:28):
digital marketing strategiesthat impact sales and profit.
Let's talk. Call me directlynow at [phone].
Just email me [e-mail]
or check the video descriptionfor my calendar link.
For over 20 years, we've beenhelping businesses like yours
turn their digital effortsinto tangible growth.
Thanks for spending a fewminutes outta your day with me.

(11:49):
I'll see you in the next video
where we dive deeper into video marketing.