🚀 New Spa, No Problem! 105 Conversions in 2 Weeks with Google Ads 🚀

🤯 Watch as we reveal the exact strategies we used to help a brand new Miami spa generate 105 leads (booked appointments and phone calls) in just TWO WEEKS! 🤯 Take our free Google Ads Course for spas and salons, https://www.39celsius.com/free-google-ads-course-for-spas-and-salons/

►Subscribe to my channel, just click the link: https://bit.ly/48VaOre

💡 You'll learn: -The two-campaign strategy that targets high-intent customers and how to amplify results🎯 -Why a custom landing page that converts like crazy will lower ad costs 🔥 -Why setting up your "digital plumbing" to track first helps Google deliver even more leads 📈

🤫 We're spilling all the secrets, including: How to outsmart your bigger-spending competitors and generate more sales and profit for your business, even with a small budget 💪 Hit that play button now ▶️ to start seeing results for YOUR spa or salon! 💆‍♀️💆‍♂️

If this content was helpful to you, it would be great if you gave me a "like" on the video, commented, and subscribed to my channel :)

Additional Resources: -Download our Google Ads Checklist for Salons and Spa here: https://www.39celsius.com/salon-spa-google-ads-checklist/ -Want to start growing leads and sales for your spa or salon, book a free call with me, https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation

Watch Next:  -How to maximize conversions with Google Ads & Landing Pages: https://youtu.be/WRTAoX6S1t0 -Spa Marketing Strategies and Ideas: https://youtu.be/UaNEYV2n16Y -Top 10 spa lead generation tactics: https://youtu.be/-OWcL9seVKI

📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: [e-mail] 🌐 Website: https://www.39celsius.com/

Contact us:  32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 📞Phone: [phone]

#GoogleAds #SpaMarketing #DigitalMarketing #SmallBusinessSuccess

Episode Transcript

(00:00):
- This brand new spa inMiami with no brand awareness
opened its doors two weeks ago
and needed clients fast.
In two weeks,
we helped them generate 105 conversions
in booked appointments or phone calls
at a cost per conversionof $4.98 using Google Ads.
Want to learn how?
Here are the essential elements you need.

(00:22):
First, a two campaign strategy
that was narrowly focusedon specific services.
Second, a custom landing page
that aligned to the ads and search intent.
And third, having thedigital plumbing in place
to record the exactconversion actions we wanted
and then funneling theseactions back to the campaign

(00:42):
so Google could find even more
of those same conversion actions.
So step one,
a search campaign targetinghigh intent keywords.
This is patented old school Google.
That is, if you can refer to
searching in Google as old school.
I mean, it has been over 20years since they were founded.
But anyway, you see highintent search keywords

(01:04):
such as 'HydraFacial near me'or 'Dermaplaning near me',
these types of searchphrases make the intent clear
that the searcher islooking for services now
and likely to buy.
We know the searcher's interestedin what we have to offer
because they had to type in the keywords.
We just have to getthem to our landing page
or website to convert them.
And there are dozensof keyword variations.

(01:26):
But let me pause for just a brief second
before I get any further andbriefly introduce myself.
I'm Toby Danylchuk with 39Celsius Web Marketing Consulting,
and I've been actively involved
with digital marketing for over 20 years
and actively marketing spas and salons
nationwide since 2008.
If you find this video helpful,
please give me a like on the video

(01:47):
and subscribe to my channel
for more actionabledigital marketing tips.
And if you need helpwith digital marketing
for your spa or salon or your business,
please contact me and myteam now at 951-444-0174,
or email me at [e-mail].
Okay, back to the content.
Next, was layering on aPerformance Max campaign.

(02:09):
The goal of this campaign
was to amplify the search campaign result
and to target a broader audience
that we know is actively searching
for what this new spa offers.
Performance Max campaigns areunique for several reasons.
One is they use machine learning and AI
to deliver more conversion actions.
Unlike a search campaign,
Pmax campaigns target potential prospects

(02:31):
across all of Google'schannels, YouTube, Gmail,
display, which are ads thatshow on other websites,
the Discover app, and even in search.
In the past, runningads on display and Gmail
was not effective andgenerally a waste of money.
However, today with Google Ads,
AI and machine learning, as you can see,
the Pmax campaigns deliveredconsistent conversion.

(02:53):
But Pmax campaigns also target
new customers and past visitors.
Targeting past visitors or past customers
has the benefit of building repeat visits
and maintaining brand awareness
and converting past website visitors
that perhaps didn'tconvert on a first visit.
Maybe someone clicked through
from the search campaigna couple days ago,

(03:13):
but didn't book an appointment.
Well, the Pmax campaign canretarget that same person
and increase the likelihood that they buy.
The second step was, in this case,
was to create a highconverting landing page.
Landing pages are essentialfor several reasons.
First, landing pages thatalign with your campaigns
help lower your ad costs andimprove your conversion rate,

(03:36):
which all means that you get more mileage
out of your ad spend andmore sales and profit.
You see, Google assigns aquality score towards your ads,
and the better your qualityscore, the less it charges you.
And it can be a big difference in costs.
In some instances,
Google can charge low quality advertisers
10 times higher cost per click

(03:56):
compared to a high quality advertiser.
But that makes sense, right?
Google wants a qualityexperience for searchers
or people won't use it.
But an effective landing page
also leads to higher conversion rates.
People should see exactlywhat they search for
when they click on yourad and land on your page.
Don't make them hunt.
Remove distractions,

(04:18):
remove the links to your Instagram page
where you likely will lose them forever,
or information about the latestevent that you sponsored,
or links to other parts of your website.
Searchers don't care.
Keep them focused on the goal.
Landing pages help themachieve their goal,
which is to find a spa orsalon and book an appointment.
Finally, the thirdessential step to success

(04:39):
is setting up your digital plumbing.
This is an important one.
All of what I have talkedabout up to this point
doesn't work as well
if you don't have yourdigital plumbing in place.
So what do I mean by digital plumbing?
We want to track themost important behaviors,
the actions that will deliversales and profit to us,
and then send those databack to Google to act on

(04:59):
and find more people like that.
How great is this?
Do we want more book onlinebutton clicks, more phone calls,
or more driving direction requests?
So without digital plumbing,
Google doesn't know what to optimize for.
So I hope this helped you tounderstand what's possible
with the right setup foryour spa using Google Ads.

(05:20):
Remember, you don't need a massive budget
to make a significantimpact with Google Ads.
And by implementing these three strategies
of focused search and Pmax campaign,
custom landing page aligned to your ads,
and digital plumbing setup,
you can outsmart yourbigger spending competition
and generate sales andprofit for your business.

(05:40):
So it's time to take action,
start implementing these strategies today,
or if you need help withyour digital marketing,
call me now, 951-444-0174
or email me at [e-mail]
or schedule a free Zoom meeting.
Links are in the video description.
We offer a campaign setup service
where we'll professionallyset up your campaigns

(06:02):
or we can do full blownongoing ads management.
Link is in the video description below,
and I hope you enjoyed this.
Until next time, we'll see you online.