📍YouTube Ads: Target Local Customers NOW with Demand Gen Campaigns (less than $10 per day)🚀

Want more local customers without spending a fortune? 💰 This video reveals a simple way to target people in your area who are actively looking for what you offer using YouTube ads!

►Subscribe to my channel: https://bit.ly/48VaOre

Stop wasting money on broad, ineffective advertising. Learn how Google's Demand Gen campaigns, combined with the power of YouTube ads, connect you with ready-to-buy customers for as little as $10 a day (or even less!). 🤯

We'll show you how to: ✅  Reach local customers watching YouTube on their phones, tablets, computers, and even their TVs in their living rooms! 📺 ✅  Target specific demographics, interests, and even people who are actively searching for services like yours right now. ✅  Tap into powerful YouTube audiences like "Coffee Shop Regulars," "Homeowners," and people interested in "Restaurant Delivery & Takeout," and more.  🍕☕🏠 ✅  Track real results like phone calls, website visits, and more! 📞📈

No complicated tech skills needed. Just straightforward steps to start getting more local business today. 👍

Ready to reach your ideal local customer without breaking the bank? Watch now! 

📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: [e-mail] 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation

Contact us:  32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 📞Phone: [phone]

#Temecula #TemeculaWineCountry #localbusiness #youtubeads #digitalmarketing #smallbusinessmarketing #googleads #localmarketing

Episode Transcript

(00:00):
- What if you could put yourbusiness in front of thousands
of localized, includingon their living room TVs
for just Penny's purviewand drive sales as well.
So in this video, I'll show you how
to target people activelylooking locally for your products
and services right now with one
of Google's newest ad campaigntypes called Demand Gen,

(00:21):
and we're gonna use YouTube adsin this Demand Gen campaign.
The best part of this strategy is
that it won't break the bank for as little
as $10 a day or even less.
You can reach local customers that want
what you have to offer.
I'll show you some of theamazing audiences you can reach
with YouTube ads in just a second.
Before I get any further, letme briefly introduce myself.

(00:42):
I'm Toby Danylchuk
with 39 Celsius web Marketing Consulting.
I've been actively involvedwith digital marketing
for over 20 years,
and I've helped local clients nationwide
for the last 20 years drivemore meaningful results, sales
and profit from digitalmarketing campaign.
Okay, back to the content, butremember this about YouTube.

(01:03):
It's the second largest search engine,
and the intent of YouTube is great
because people go to YouTube all the time
to find information, learnthings, be entertained,
so they are engaged.
But you can get people to viewyour content, view your ad
for just pennies per view whendone right and drive sales
and conversions because a demandgen campaign is configured

(01:25):
to find people that are likely to convert
and you can reach people intheir living room watching tv.
Yes, YouTube ads reach peopleon their connected TVs,
in their living rooms
and anywhere else theywatch TV in their home.
Plus you're reaching peopleon desktops, tablets,
and mobile phones, and most importantly,
you can drive measurableresults as in phone calls,

(01:46):
form submissions, store visits and more.
Let me show you an example of the type
of audiences that you can reach.
Then I'll walk you through how
to set this type of campaign up.
So targeting based on demographics.
For example, women 25 to 34,
you can target based on anytype of parental status,
marital status, education,
home ownership status, and employment.

(02:09):
So for example, if youwere a daycare provider,
you could reach people that have kids
from infants to preschoolers.
What if you're in the mortgageor real estate business?
You can target homeowners or renters.
Maybe your customers work ina specific industry you can
target based on that.
There are many demographictargeting options
that are available to you.

(02:29):
Now let's look at examples of
what are called in-market audiences.
So in-market audiences are fantastic
because they are groups of people
that Google knows areactively searching for
what you offer right now.
The intent is there
and this group of peopleare high converters.
Here are examples. Perhaps youhave a day spa or a med spa.

(02:50):
You can target based on beauty
and personal care with manyoptions in that category.
What if you're a restaurant?
You can target people thatare using restaurant delivery
and takeout, or here'sfitness products and services.
Next, there are what Googlecalls affinity audiences.
These audiences are based onpeople's interests and habits.
So a little bit differentthan in market audiences.

(03:13):
And look at all the target here.
Coffee shop regulars, fastfood, crass, foodie, foodies,
frequently dining out all great.
I mean, if you're a restaurant,
you should have an ad targetingthese groups all the time.
Are you a gym or personal trainer?
Here's a list of affinitygroups that are health
and fitness buffs,weightlifters, yoga lovers.
So the bottom line is theseare crazy good audiences

(03:35):
and you can tap into thesefor very little ad spend.
So if you're not doing any marketing now
or just don't know where to start,
or you just feel like you need more punch
and results from your marketing,then lock in, sit down,
grab a cup of coffee asI'll walk you through how
to target local customersfor less than $10 a day.
Okay, so we're using Google ads.

(03:55):
So if you don't have a GoogleAds account, you'll want
to set that up first.
So we're going to go ahead
and create a campaign, a new campaign.
So click that blue buttonand click new campaign.
Next, we're going to chooseleads as the objective.
Now you're going to wantto set up conversion goals.
By default, you'll likelyhave some in there, remove any
of the ones that you don't want,

(04:18):
and then set up the goalsthat you do want, whether
that is book appointments,driving direction requests,
phone calls, online saleschat interactions, and more.
Next, we're going to selectdemand gen. Then continue.
Now we'll choose ourcampaign goal as conversions.
Next, choose your conversion goal.
Next section is settinga target cost per action.

(04:40):
So you can test this without atarget CPAI recommend running
initially for a shortperiod of time without it.
Then applying a target CPA.
After you've collected data,you can set a target CPA now,
but you kind of hinder Google a bit
before it's had a chance to learn.
So on smaller budgets it can be more
difficult for it to learn.
Then enter your daily budget, set a start

(05:02):
and an end date if you'd like,
although that's not necessary.
Next is location and language settings.
Go ahead and choose whereyou want your ads to show.
So this is for local ads,so set your radius targeting
or city targeting basedon where you know 80%
of your customers reside.

(05:41):
Next, set your languages.
You can leave this on alllanguages. Next is devices.
I like targeting all devices,
but you need to thinkabout what makes sense
for your product orservice in your business.
It's hard to drive conversions,of course, from TV screens,
but I prefer to show there anyways.
It drives people back intoGoogle to search for us.
And connected TVs are nota dominant device type.

(06:03):
Mobile phones are.
So if you target connected devices,
it likely won't consume a largepart of your budget anyway.
Next is your ad scheduler,what we call day partying.
You can leave this at 24 hours per day,
seven days a week if you like,
and then later adjust based on your data.
Or if your budget is modest,like $10 per day or less,

(06:23):
or your primary conversionaction is a phone call,
then likely you might want torun only on your slowest days
and during business hours
to ensure someone answers the phone.
Okay, click on ad groupone, give it a name.
Next is to decide which channelsyou want to show your ad.
I would uncheck Gmail
and Google Display Network, the latter
of which is just other websitesthat your ads would show on,

(06:46):
and I found most of
that traffic coming fromdisplay is lower quality.
Next, let's add an audience.
Now, here's where you get tothe exciting part of the ad.
Who are you going to target?
So we won't add a custom segment,
but the next area is called your data.
So if you've had GoogleAnalytics installed
or any loaded any customer list, this is

(07:09):
where you can add those for targeting,
which can be a hugely effectiveway to retarget people.
Next is the lookalike segment.
This is very similarto meta ads lookalikes.
Next is the interests anddetailed demographics section.
And this is the area
where earlier in thevideo I gave you examples
of demographics, interests inmarket and affinity audiences.
So go ahead and add in yourtargeting and demographics.

(07:33):
Now, there is a sectionhere to exclude people.
So perhaps you don't want to target people
that have already purchased from you.
If you have that list,you could add that here.
Okay, now choose your demographics,male, female, age range,
whatever your ideal customeris, you can go ahead
and set the demographics of that here.
Now click save.

(07:53):
So remember that you'll be able
to see data on all youraudiences over time
so you can refine the targetingbased on what's performing.
So don't be too worriedabout whether you should
or should not have addeda specific audience.
Just know that as part ofthe ongoing optimization,
you can refine thoseaudiences later based on data.
So next, you're going to build your ad.

(08:15):
Okay, click go to add one. Nowyou can use images or videos.
In this case, I'm using onlyvideo. Give your ad a name.
Then set your final URL,which is where people will go
after clicking on your ad.
This should be a landingpage on your website
that aligns to your ad.
Now add your logo. Nowwe need to add our video.
It's gotta be a YouTube video.

(08:35):
So hopefully you've created a channel
and you've loaded some ofyour video content there.
Head over to YouTube, grabthe shareable link and then,
and I would suggest youcan add a couple videos,
several videos up to five.
Go ahead and paste those in.
And then on video enhancements,I would turn that off.
You lose over your creativeif you allow Google

(08:57):
to make versions of your original video,
and it's often not very goodwhen they enhance a video,
then add up to five headlines,five long headlines,
five descriptions.
I encourage you to utilize them all.
Google will mix and match them
to find the best performing combinations.
Utilize chat GPT
to help you brainstormheadlines and descriptions.
But in general, you want enticingheadlines that are urgent,

(09:20):
useful, unique, and ultra specific.
And strive for benefit pactdescriptions with calls
to action and offers.
If you have offers for thecall to action, I leave this
as automated, then putin your business name.
Site links are next. Theseare short links to other parts
of your website thatimprove the ad performance.
I highly recommend you add at least four

(09:41):
site links if you can.
Ideas for this could includeyour about Us page, contact us,
maybe you have a promotionspage or other services page.
You don't need to worryabout URL and other options.
Then click go to review.
Now Google will show youif there are any errors.
If it all looks good, go ahead
and publish if you have errors.
So that's it. The key thatto this is number one,

(10:02):
hyper-local targeting.
YouTube allows you
to target viewers specificallyin your local market down
to specific zip codes and interest.
This means you're notwasting money on viewers
outside your service area.
Number two, connected TV ads.
A big part of YouTube adsreaches on connected TVs.
This means your ad can appearon the big screen in local
homes, creating apowerful brand impression.

(10:24):
Number three, low cost per view.
Because YouTube ads are highlytargeted, you're only paying
for views from peoplegenerally interested in your
products and services.
Often this can be just pennies per view.
Number four, intent-based marketing.
YouTube viewers are oftensearching for solutions
to problems by targeting re
relevant keywords ininterests and behaviors.

(10:46):
Your ads can appear whenthey're actively looking
for what you have to offer.
And number five, measurable results.
With Google Ads, you can track every view,
click and conversion.
This allows you to see exactly
how your YouTube's adsare driving business
and adjust your strategy accordingly.
So I hope this was helpful.
Are you ready to reachyour ideal local customer
for Penny's per view?

(11:08):
Schedule a free call with meand let's discuss your needs
and goals and how campaignslike this will help you
grow sales and profit.
Click the link below
or in the video description now,
so don't let your competitionsteal your local customers.
Click the link below tobook a free call with me
and learn how we can helpyou dominate your market
with YouTube ads.