In this episode, we explore the innovative strategies of the Travel Marketing Network, a New York-based PR and Marketing agency network. The network is renowned for assisting tourism boards, hotels, and tour operators in expanding their business or destinations beyond traditional methods such as press releases and road shows.
We delve into the latest addition to their portfolio: cannabis tourism development. This emerging sector is set to revolutionize the travel industry, and who better to guide us through it than Brian Applegarth, a pioneer in cannabis travel.
Join us as Brian shares his insights on how cannabis tourism can be integrated into marketing strategies to attract a new wave of travelers, and learn how the Travel Marketing Network is paving the way for this exciting niche market.
TravelMarketing Network is the PR, marketing, and consulting arm of TravelNewsGroup and World Tourism Network, based in the heart of New York City.
Members include PR and marketing agencies, professionals, journalists, consultants, former tourism ministers, marketing gurus, and research specialists. They joined TravelNewsGroup to collaborate, find, and provide top services for clients such as tourism boards, hotels, tour companies, and SMEs in the regional or international travel and tourism world.
TravelMarketing Network members have full access to the TravelNewsGroup database and outreach options, including eTurboNews.
With Brian Applegarth joining, Travelmarketing Network adds proven expertise consulting with destinations to deliver strategic roadmaps that drive economic impact and success in the rapidly growing global cannabis and hemp travel sector
Services of the TravelMarketingNetwork include:
Recently, Brian Applegarth joined the TravelMarketing Network, joined the World Tourism Network as a member, and became a new service partner for the TravelMarketingNetwork.
Brian is the Founding Chair of the Cannabis Travel Association International and the sole expert advisor on the first-ever cannabis travel audience research in the United States, an ongoing study with MMGY Travel Intelligence since 2019. Since 2013, he has specialized in destination development and visitor economy strategies related to the rapidly evolving hemp and cannabis travel trends.
Through Applegarth Strategies, he helps destinations and brands integrate hemp and cannabis-related strategies, focusing on destination preparedness, development, and marketing to attract and adequately serve the modern cannabis traveler.
Applegarth leads the Cannabis and Hemp Task Force for Destinations International, an organization with tourism destinations as members, and also works with TravelNewsGroup.
Cannabis Travel Association International is the la
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