From Interviewing to Industry Leadership: Career Pivots and Communication with David Johnston.

In this episode of the Truth Be Told podcast, host Dave Thompson interviews David Johnston, Vice President of Asset Protection and Retail Operations at the National Retail Federation. They discuss David's extensive career in loss prevention, the evolution of communication in the industry, and the challenges faced in franchise environments.

David shares insights on the importance of building relationships, managing egos, and the transition from a practitioner to a business mindset. The conversation highlights the significance of effective communication and adaptability in various roles throughout one's career. In this conversation, David Johnston and Dave Thompson discuss the importance of intentional communication, building rapport, and the role of the National Retail Federation (NRF) in advocating for the retail industry. They explore the challenges of networking in a digital age, the significance of genuine relationships, and the complexities of engaging with media and legislators. The discussion also highlights the upcoming NRF Protect event, emphasizing its value for learning and networking within the retail sector.

Connect with David Johnston here: David Johnston | LinkedIn

Register for NRF Protect 2025: Registration Information | NRF PROTECT 2025

Retailers - use discount code WZ200 to receive $200 off registration as a "thank you" for being a listener to the Truth Be Told podcast, courtesy of the NRF!

Truths:

 

• Communication is a core skill in any profession.
• Building relationships is essential for success.
• Continuous learning is crucial for career growth.
• Transitioning roles requires adaptability and new strategies.
• Franchise environments present unique challenges.
• Understanding cultural differences is key in global operations.
• Effective communication can help manage difficult conversations.
• Sales skills can be developed from interviewing techniques.
• Every conversation can be viewed as an opportunity to negotiate or sell.
• Plan conversations with clear intent and goals.
• Active listening and open-ended questions foster better communication.
• Engagement in meetings is crucial for effective communication.
• Genuine relationships lead to successful networking.
• Effective communication is key in high-stakes situations.
• Helping others achieve success leads to personal growth.