In this episode, hosts Aaron, Daniel, and Michael engage in an insightful conversation with marketer Allison Nordenbrock Brown. The talk begins with the hosts sharing their excitement about recording in a professional studio, comparing the experience to hitting the big time. Allison discusses her background in marketing, her experience working with tech startups, and her journey from humble beginnings to owning her own company, Norden Marketing. Key topics include the importance of validating ideas, the impact of venture capital, myths about job security, and how Allison helps founders navigate the challenges of growing their businesses. The episode highlights the nuanced dynamics of working with clients, balancing honesty with empathy, and the often underappreciated complexity of running a successful marketing firm. The conversation also delves into the unsexy aspects of entrepreneurship, a topic Allison explores in her own podcast, 'Unhired.'
Your Hosts
Michael Salemi of Colored Threads
Daniel Herndon of HRNDN Brand Agency
Aaron Douglas of Auspicious
00:00 Welcome and Studio Vibes 01:08 Introducing Our Guest: Allison Norden Brock Brown 03:19 Allison's Journey into Marketing 09:49 Entrepreneurial Spirit from a Young Age 14:35 Challenges and Successes in Marketing 20:31 Client Relationships and Business Philosophy 29:18 The Importance of Doing the Right Thing 42:15 Future Goals and Reflections 46:51 Unique Pricing Model: JUULs of Marketing Energy 47:40 Challenges of Hourly Rates and Job Security 50:09 Marketing Consultant Rates and Value 51:37 The Unsexy Side of Entrepreneurship 55:38 The Importance of Validation in Business 01:03:38 Navigating Venture Capital 01:18:24 Balancing Founder Roles and Business Growth 01:34:01 Concluding Thoughts and Podcast Promotion
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