Ep. 33: Cannabis Operator Series | Fireside Chat with Tiana Woodruff CEO & Founder of Queen Mary

🎙In this episode of 'Under the Microscope with Jenny,' host Jenny Germano sits down with Tiana Woodruff, the CEO and Founder of the cannabis wellness brand, Queen Mary. Tiana shares her intriguing journey from the entertainment industry and party planning to navigating the highly regulated cannabis industry and launching her brand in California and Colorado. She shares the challenges and triumphs of starting her own cannabis business, the significance of social equity programs, and the importance of education and persistence. Tiana also details her experience with white labeling, licensing deals, and her proactive approach to overcoming obstacles. They discuss her future goals for Queen Mary and the commitment to consumer education and wellness. This insightful conversation is packed with real-life advice, the importance of perseverance, building relationships, and continuous learning for anyone interested in the cannabis industry.

 

🌿 Our Host: Jenny Germano, Founder of ICS Consulting 🌎 ICS Consulting: https://www.icsconsultingservice.com

🌿Our Guest: Tiana Woodruff, CEO & Founder of Queen Mary 🌎 https://queenmarybrand.com

 

⏰ Timecodes ⏰

01:15 Tiana's Journey into Cannabis 02:42 Challenges and Lessons in the Cannabis Industry 04:26 Building Queen Mary: From Idea to Reality 10:20 Navigating Financial and Operational Hurdles 12:48 The Importance of Relationships and Persistence 22:21 Motivation and Passion in the Cannabis Industry 29:53 Learning from Mistakes in the Cannabis Industry 30:16 The Realities and Risks of Running a Cannabis Business 30:56 The Rise and Fall of Cannabis Brands 32:50 Regulatory Challenges in California 34:14 Navigating Different Markets in California 37:20 Expanding to New States like Colorado and Licensing Deals 57:10 Final Thoughts and Wrap Up

 

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The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business.

Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.