If you think throwing your product on Amazon means people will magically find it, think again.
In this episode of Unfinished Business, David Sliman brings the fire in a high-energy conversation with Will Haire, CEO and Co-Founder of BellaVix. Will has helped brands move over $500 million in marketplace sales, and he’s here to break down exactly why most brands leave money on the table and how to fix it.
They cover everything from category domination strategies and Walmart Marketplace, to the biggest myths in e-commerce, and the moment Will said, “I’m tired of relying on other people to reward me for my hard work” and built BellaVix from the ground up with his wife.
Key Takeaways:
- Most brands treat Amazon like an afterthought and pay the price.
- It’s not just about great products. It’s about execution, SEO, and constant iteration.
- Category domination = owning the top keywords in your space over time, not overnight wins.
🎙️ Podcast Phrase (Will Haire): "What I thought was going to be a failing marketing system ended up being my greatest ROI."
If you’re selling online or planning to, this episode is your playbook. Share it with a founder who’s still hoping their product “just sells,” and subscribe to Unfinished Business for bold conversations that don’t hold back.
Connect with Will Haire:
- LinkedIn: https://www.linkedin.com/in/willhaire/
- Website: https://www.bellavix.com
Connect with David Sliman
- Website: http://salesproformance.com/
- LinkedIn: https://www.linkedin.com/in/davidslimansalespro/
- Linktr: https://linktr.ee/salesproformance
- YouTube Channel: https://www.youtube.com/@SalesProformancePCS
- Email: GoPro@SalesProformance.com
This episode is brought to you by Unfinished Business, where we dive deep into the journeys of people who are reshaping what success looks like. Make sure to tune in for more episodes that’ll inspire your own entrepreneurial path!
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#UnfinishedBusiness #Sales #Leadership #DavidSliman #Growth #Mindset #Business #FamilyBusiness #SalesDevelopment #Strategy #TMXCreative #Training #Results #CEO #CEOLeadership #Entrepreneurship #Success #Podcast #Interview #AmazonStrategy #EcommerceMarketing #WillHaire #BellaVix #MarketplaceSales #BrandGrowth #WalmartMarketplace
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