The Secret to Being an In-Demand Podcast Guest (That Actually Converts)

This convo is for every entrepreneur who's ever asked, “Should I start a podcast?” My girl Beth Nydick is here to tell you—maybe not. And she’s got the receipts to back it up. Beth and I dive deep into why being a guest on the right shows might be a better (and way more strategic) move than hosting your own. She shares her journey from working on The Tonight Show with Jay Leno to helping entrepreneurs land—and leverage—powerful podcast guest spots that actually convert. We talk about:

• Why “visibility without strategy is just performance” 💥
• The 3 types of podcasts every expert should aim for—and how to tell which one you’re on
• The biggest mistake guests make that leads to zero ROI
• How to tell stories that sell (without sounding salesy)
• Beth’s signature 4-part storytelling structure that gets her clients featured and paid
• Why you need to promote your podcast appearances long after the episode drops

Beth also shares a behind-the-scenes peek into her program, Mic to Millions, and gives us permission to be bold, be visible, and borrow confidence if we need to. This episode is equal parts pep talk and strategy session—and whether you're pitching yourself or hosting your own show, Beth’s insights are a game-changer. 🎯 Want a juicy bonus from Beth? DM her the word JESSICA on Instagram @bethnydick and she’ll send you something special just for this community. Let’s stop wasting time and start showing up with purpose, friends.

 

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