Untangling Tourism Tech
Welcome to our Untangling Tourism Tech podcast, dedicated to sharing how tourism operators and destinations unlock new tech opportunities. Hosted by Fabienne Wintle and Liz Ward, this weekly series dives into practical digital strategies and insights specifically tailored for the tourism industry.
Episodes
AI can inspire a trip in seconds. Getting tourists to actually book those experiences has been a different story. In this episode, Liz Ward talks with Daniel Blickling and Dhruv Sharma from Traveloris, a B2B AI trip planner that does something most tourism tech has only promised: it generates personalised, locally-informed itineraries and handles live booking in the same session.
Topics covered:
- How the travel purchase cycle has ...
Most tourism operators have tried AI. Fewer know what to do next. In this episode, Fab and Liz unpack the AI "driver's licence" journey, from basic ChatGPT prompts to building autonomous agents that do your work while you sleep.
They cover:
- Where most operators and DMO staff are sitting right now with AI (hint: 80% are on L-plates)
- What moving to your P-plates actually looks like: custom GPTs, Gemini image editing, AI video to...
Welcome to the 2026 season premiere of Untangling Tourism Tech! In this episode, Liz and Fab dive into the massive technological shift currently reshaping the tourism landscape: the move from static AI models to active, goal-oriented AI Agents.
If 2023 was the year of the "Chatbot," 2026 is officially the year of the Digital Doer.
Inside this episode:-
Brain vs. Body: Learn why Large Language Models (LLMs) are like a static "b...
This episode gets real about why short, simple video is the fastest way for tourism operators to grow their reach and why perfectionism is costing them visibility. Liz and Fab break down practical ways to repurpose content, use smart AI tools without losing your voice and stay ethical and transparent in an AI driven social landscape. It’s a no nonsense chat that shows operators how to show up confidently on camera, keep their human...
In this episode of Untangling Tourism Tech, Fabienne and Liz unpack how AI is reshaping what works (and what doesn’t) on social media for tourism businesses.
From Reddit threads making a comeback to Google surfacing Instagram posts, they reveal why authenticity and human connection are now the ultimate algorithms. Learn how to keep your content real, consistent, and confidence-building — even when AI seems to run the show.
Tune in ...
It looks like you. It sounds like you. But it’s not you. In this eye-opening episode, Liz and Fab dive into how AI is supercharging scams, making it easier than ever for cybercriminals to spoof your email, clone your voice, and trick your team or customers. From real tourism industry examples to practical cybersecurity tips, we explore what every operator needs to know about email spoofing, voice cloning, and how to secure your dig...
AI is the new front desk for travel planning – and if your tourism business isn’t showing up in ChatGPT, Gemini, or Bing’s new AI results, you might already be invisible. 😬
In this episode, Fabienne Wintle and Liz Ward break down what AI-driven search really means for tourism organisations and how to future-proof your website and digital content.
You'll learn: ✅ Why travellers are ditching traditional search engines ✅ The unexpect...
AI is the new front desk for travel planning – and if your tourism business isn’t showing up in tools like ChatGPT or Gemini, you might already be invisible. 😬
In this episode, Fabienne and Liz break down what AI search really means for tourism operators and how to get your website and digital assets AI-ready. They cover:
✅ Why travellers are using AI tools instead of traditional search ✅ The surprising comeback of Bing (yes, real...
In this episode, Liz Ward and Fabienne Wintle dive into the rise of AI search and what it means for tourism businesses. With Google’s market share dipping for the first time in a decade and Gemini stepping up, the search game is changing fast. We unpack why Google Things to Do is critical for tours and activities, why rich, detailed product content matters more than ever, and how operators can stay ahead by using AI tools to boost ...
In this episode of Untangling Tourism Tech, Fabienne Wintle and Liz Ward explore the latest AI tools shaping the tourism industry. They dive into the strengths of ChatGPT, Grok, and Perplexity, highlighting how these tools can enhance marketing, research, and coding workflows.
Discover how Grok excels in coding and logic, Perplexity provides reliable, up-to-date research, and ChatGPT streamlines marketing plan development—including...
In this episode of Untangling Tourism Tech, Fabienne Wintle and Liz Ward explore powerful AI tools that are helping businesses save time and enhance marketing efforts. From Google Meet's AI note-taking feature to Veed.io's video editing capabilities and Grok AI’s summarisation of news on X (formerly Twitter), discover practical solutions for streamlining workflows and staying ahead of the competition. Tune in for insights on integr...
Welcome to Episode 8 of Untangling Tourism Tech! In this episode, we’re diving into the world of tourism excellence, with insights straight from former tourism award judges on what it really takes to succeed.
🔍 Why Listen? Learn how to navigate the tourism awards process like a pro! Discover tips from ex-judges on how to craft a winning submission, from tracking online reputation to showcasing innovation and sustainability. This e...
Welcome to Episode 7 of "Untangling Tourism Tech"! We're coming to you from the Tourism Innovation Forum at the Brisbane Convention and Exhibition Centre, where we're diving into the latest in tourism technology and innovation.
🔍 Why Watch? Discover cutting-edge AI applications in tourism, from itinerary generators to advanced booking tools. Learn about TRVLR.AI, an app revolutionising trip planning and booking with AI. Get an ins...
Welcome to Episode 6 of "Untangling Tourism Tech"! In this episode, we dive deep into the world of data and analytics in tourism with Lou Clifton, General Manager of Blue Mountains Tourism.
🔍 Why Watch?
- Discover how Local Tourism Organisations (LTOs) like Blue Mountains Tourism leverage data to demonstrate their value to councils and visitor information centers.
- Learn practical tips on setting up and interpreting Google Analyt...
In this episode, Fab and Liz dive into three main topics:
-
Business Success Hack: Liz shares an inspiring story about a caravan park on the Gold Coast that prioritises staff wellness. The General Manager has implemented a policy where park managers work only five days a week with standard hours, promoting a healthy work-life balance. This approach has led to higher job satisfaction, lower turnover, and significant financial ben...
In this episode, Liz Ward and Fabienne Wintle explore the evolving landscape of destination marketing and share strategies for DMOs to achieve financial independence and enhance visitor experiences. Drawing from their presentation at the Local Government New South Wales Visitor Economy Conference, they highlight the importance of leveraging digital assets and local expertise to transform the business models of DMOs and local govern...
In this Episode, Liz and Fabienne discussed ways to optimise follow-up efforts and lead generation at trade shows, such as ATE. Liz emphasised the importance of a CRM system and a dedicated trade page on the operator's website, while Fabie suggested using automation and personalisation techniques to keep leads engaged. They agreed that technology can greatly improve the efficiency and effectiveness of these efforts, but also ackno...
TikTok when council blocks it, ChatGPT 4.0 Omni, and accessibility enhancements.
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