Untangling Tourism Tech

Untangling Tourism Tech

Welcome to our Untangling Tourism Tech podcast, dedicated to sharing how tourism operators and destinations unlock new tech opportunities. Hosted by Fabienne Wintle and Liz Ward, this weekly series dives into practical digital strategies and insights specifically tailored for the tourism industry.


July 7, 2024 12 mins
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In this episode, Fab and Liz dive into three main topics:

  1. Business Success Hack: Liz shares an inspiring story about a caravan park on the Gold Coast that prioritises staff wellness. The General Manager has implemented a policy where park managers work only five days a week with standard hours, promoting a healthy work-life balance. This approach has led to higher job satisfaction, lower turnover, and significant financial ben...

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In this episode, Liz Ward and Fabienne Wintle explore the evolving landscape of destination marketing and share strategies for DMOs to achieve financial independence and enhance visitor experiences. Drawing from their presentation at the Local Government New South Wales Visitor Economy Conference, they highlight the importance of leveraging digital assets and local expertise to transform the business models of DMOs and local govern...

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In this Episode, Liz and Fabienne discussed ways to optimise follow-up efforts and lead generation at trade shows, such as ATE.  Liz emphasised the importance of a CRM system and a dedicated trade page on the operator's website, while Fabie suggested using automation and personalisation techniques to keep leads engaged. They agreed that technology can greatly improve the efficiency and effectiveness of these efforts, but also ackno...

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TikTok when council blocks it, ChatGPT 4.0 Omni, and accessibility enhancements.

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