In this episode, Ross shares his experiences in regenerative agriculture, focusing specifically on cattle, discussing topics including conservation easements and how his work is changing public perception of raising cattle. He touches on the humble balance between his personal life and professional career. He discusses his journey, from starting his ranch 23 years ago to getting involved in multiple projects from working with A&W to his partnership with Ducks Unlimited. Ross also discusses the importance of a systems-thinking approach and the intricacies behind regenerative agriculture, his relationships within the conservation community, the influence of his parents in strategic thinking, and the significance of naivety and pushing ahead. This episode also explores Ross's optimism for the future of regenerative agriculture, driven by increasing recognition and interest from large food production companies, indigenous perspectives, and more.
Ross is a deep thinker and has a broad perspective, I thoroughly enjoyed our conversation. I wanted to cover many more topics but we ran out of time, so I’ll have to get him back on the show in the future. I appreciate you listening to Vistas and Voices and, as always, enjoy the conversation...
02:39 Balancing Competing Practices in Ranching
07:19 The Role of Conservation Easements in Ranching
08:25 The Benefits of Conservation Easements
15:20 Impacts of Relationships and Community in Ranching
24:44 Influences of Large Food Producers on Regenerative Agriculture
32:30 The Importance of Systems Thinking in Decision Making
40:24 Reflections on Success and Hope for the Future
49:18 Conclusion and Final Thoughts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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