Have you ever walked away from a sales conversation thinking it went perfectly, only to lose the deal anyway? In this episode of the Vital Wealth Strategies Podcast, host Patrick Lonergan sits down with Ari Galper, the world’s leading authority on trust-based selling and the author of seven bestselling books. Patrick and Ari dive deep into why traditional sales methods fail even when conversations seem to go well and how entrepreneurs can shift to a trust-first approach that builds genuine relationships and dramatically increases close rates. Ari shares the pivotal story that changed his entire philosophy on sales, revealing the hidden pitfalls that most entrepreneurs unknowingly fall into.
If you’ve ever struggled with feeling "too salesy" or wondered why prospects hesitate even after showing enthusiasm, this episode offers a refreshing alternative. Ari lays out a simple, actionable framework to transform your approach from pushing solutions to diagnosing real problems, and from chasing clients to attracting committed ones. Learn how trust-based selling can help you stop convincing and start connecting at a much deeper level, especially if you sell high-ticket services or low-volume offers.
Key Takeaways:
Learn More About Ari:
Episode Resources:
Influence, New and Expanded: The Psychology of Persuasion by Rober Cialdini
Resources:
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Credits:
Sponsored by Vital Wealth
Music by Cephas
Art work by Two Tone Creative
Audio, video, research and copywriting by Victoria O'Brien
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An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.