What if your business could land in The Wall Street Journal or Good Morning, without spending a fortune on traditional PR? In this episode of the Vital Wealth Strategies Podcast, host Patrick Lonergan sits down with Mickie Kennedy, founder of eReleases, to uncover how entrepreneurs can use strategic press releases to build lasting credibility and attract national media attention. They dive deep into the storytelling techniques that capture journalists’ interest, the evolving world of PR in the age of AI, and how earned media can amplify trust far beyond what ads and social media can deliver.
Patrick and Mickie also discuss how small businesses can leverage PR as a cornerstone of their overall marketing and wealth-building strategy. From creating a powerful story arc to understanding how press coverage impacts SEO, lead generation, and conversions, this conversation is packed with actionable insights to help business owners stand out, scale faster, and become recognized authorities in their industries.
Key Takeaways:
- How to craft press releases that capture media attention and generate earned coverage.
- Why storytelling, not sales copy, is the secret to PR success.
- The role of credibility and media features in increasing conversions and reducing ad spend.
- How AI is reshaping media visibility and what that means for entrepreneurs.
- Simple ways to integrate PR into your larger marketing and financial strategy.
Learn More About Mickie:
Official Website: https://www.ereleases.com Free Masterclass: https://www.ereleases.com/plan
Resources:
Visit www.vitalstrategies.com to download FREE resources
Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies
Follow on Instagram at https://www.instagram.com/vital.strategies
Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast
Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/
Credits:
Sponsored by Vital Wealth
Music by Cephas
Art work by Two Tone Creative
Audio, video, research and copywriting by Victoria O'Brien
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