Unicorn Campaign: Hass Avocado with Gina Widjaja

In this episode of Unicorn Campaigns, host Dave Valentine sits down with Gina Widjaja, the marketing force behind the Love One Today campaign targeting health professionals. Discover how she led a movement rooted in science—positioning avocados as a nutritious, evidence-based choice and elevating their place in conversations between doctors, dietitians, and patients.

🥑 In this episode, you’ll learn:

• How Gina shifted avocado marketing to health professionals using science-backed messaging.
• The role health experts played in transforming avocado perception into a daily wellness staple.

• Effective strategies to build category-wide demand without focusing on selling a specific product.

• Tactics for elevating avocados in physician, dietitian, and patient conversations.

• Lessons on scaling a nutritious campaign across multiple meal occasions and settings.

🎯 Whether you’re in CPG, produce marketing, or trying to create brand affinity from scratch, Gina’s insights will reshape how you think about growth, perception, and purpose-driven media.

Keywords for discovery: Gina Widjaja, Hass Avocado Board, food & beverage branding, avocado campaign, CPG strategy, category marketing, produce industry campaigns, cultural branding, Unicorn Campaigns podcast, emotional advertising, brand storytelling, demand generation

📲 Learn more about the Love One Today campaign at https://loveonetoday.com/ and follow Gina’s work redefining how categories create culture.

🎧 Subscribe to Unicorn Campaigns for more behind-the-scenes stories of bold marketing moves that made brands unforgettable.