This week on Wealth Pathways: Affluence Science Insights Podcast, host Sabrina Oktavelia is joined by Jamal Abarashi, Lecturer in International Business, Strategy, and Entrepreneurship, to discuss the evolving role of social media in building personal brands and generating income in the digital age.
Jamal Abarashi holds a PhD from the University of Otago, New Zealand, and an MBA in Management and Marketing from Multimedia University, Malaysia. With academic expertise and practical insight into global business trends, Jamal Abarashi brings a sharp, research-backed lens to the world of digital marketing and entrepreneurship.
In this episode, Jamal Abarashi breaks down how social media has become a foundational tool in digital marketing and how personal branding plays a central role in establishing credibility and creating financial opportunities. He explains the key steps to building a personal brand from scratch, how to identify the right platform for your goals, and why authenticity has become more valuable than ever in today's attention economy.
Jamal Abarashi and Sabrina explore the monetization potential of social platforms, from advertising revenue and brand deals to digital products and memberships. He outlines common pitfalls beginners face when trying to earn income online and offers practical advice on navigating sponsorships, content strategy, and audience engagement.
The conversation also looks ahead to how AI is reshaping content creation, branding, and digital influence, as well as the essential knowledge areas—like media law, ethics, and taxation—that every aspiring creator or entrepreneur should understand before turning their presence into a business.
Whether you're starting from zero or refining your digital footprint, this episode offers a strategic guide to using social media not just for visibility, but for long-term wealth creation.
Tune in this week to discover how to turn your online presence into your most valuable asset.
Link: https://academics.aut.ac.nz/jamal.abarashi
Produced by the Affluence Science Labs, a division of LMSL, the Life Management Science Labs.
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