Is Alcohol the Default or a Choice. How Mindful Drinking Rewrites Social Rituals with Michelle Houston

On The Wellness Reimagined, host Shreya sits down with Michelle Houston, founder of To Be Honest Beverage, to unpack intentional living through the lens of alcohol-free culture. We get real on anxiety, identity and the sober curious spectrum. Michelle breaks down how to design adult, sophisticated social rituals without intoxication, why community and recovery-centric wellness are reshaping nightlife and how CPG founders can scale with integrity in a profit-heavy category. Expect sharp insights on mindful drinking, CBD-infused functional spirits, and practical frameworks to audit habits. This is your tactical playbook for replacing default choices with deliberate ones. 

About the Guest:

Michelle Houston is the visionary behind To Be Honest Beverage (TBH Bev), a non-alcoholic functional spirits brand focused on elevated, inclusive drinking experiences that support mental well-being and conscious living.

Key Takeaways:

• Sober curious is a spectrum. It is about questioning defaults and choosing context-appropriate rituals that align with health and identity.

• Mindful drinking starts with a personal audit. Track behaviors first, then design small, high-leverage swaps that compound.

• Community is the new nightlife. Run clubs, pickleball, cold plunges and craft gatherings are displacing alcohol-centric socializing.

• Health tradeoffs are real. Alcohol can undercut sleep, muscle recovery and next-day cognition.

• Product insight. TBH Bev targets “adult, sophisticated” flavor and function without intoxication to preserve presence and performance.

• Founder reality. Bootstrapped CPG demands ruthless focus on channel fit, margins and regulatory navigation, especially with hemp-derived inputs.

• Identity shift. Post-pandemic reflection pushed many to re-evaluate work, relationships and the role of alcohol in self-expression.

• First step you can take today. Conduct a one-week habit assessment. Write it down. Pick one environment change and one belief to challenge.

Connect with the Guest:

Website: tobehonestbev.com Social: @ToBeHonestBev on YouTube, TikTok, and Instagram Availability: Ships across the U.S.; stocked at select non-alcoholic shops and bars. DM for questions via Instagram: @ToBeHonestBev

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Disclaimer. This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.

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