In this episode, Deb Carson and Liam Henderson speak with James Whitelock, Managing Director of ThinkinCircles, about the power of employer branding and how companies can better attract and retain the right talent. As we prepare for our upcoming Skills Beyond Scale report, this conversation is perfectly timed. We explore the perception of rail - does the industry's image need improving before individual companies can stand out? James shares expert insights on differentiating your employer value proposition, shouting about the exciting opportunities within the sector, and using innovative strategies to attract talent in ways you haven’t considered before. From environmental policies to EDI initiatives, we discuss how great workplace culture isn’t just about remuneration - it’s about positioning your company as an attractive, forward-thinking employer. But beyond that, how does securing top talent make your business a more attractive supplier, aligning with client priorities and industry expectations? We also dive into branding a 200-year-old rail industry as a place of innovation, the international opportunities available in rail supply, and why giving the rail community a voice is crucial for future growth. Plus, James shares invaluable advice for founders and small business owners navigating employer branding and talent retention. Listen now to uncover fresh perspectives on employer branding in rail! Want to hear more? Join James and the ThinkinCircles team at our Meet Up on 13th May - head to our website for event details.
Links:
Meet Up: https://www.eventbrite.co.uk/e/meet-up-becoming-an-employer-of-choice-tickets-1207299558479
ThinkinCircles: https://thinkincircles.com/employer-branding-service/ Blogs: https://thinkincircles.com/?s=employer+branding&et_pb_searchform_submit=et_search_proccess&et_pb_include_posts=yes James Whitelock: https://www.linkedin.com/in/jameswhitelock/ James' Pod: https://www.themarketingrules.com/Popular Podcasts
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