Liam Henderson & Johannah Randall speak with PassageWay's Chris Johns (10:30) to hear about their realtime digital signs placed in communities to help users understand, interpret and act on multi-modal transport information, displayed in a human-centred way. With references to Nudge Theory, overcoming digital exclusion, and the provision of FREE digital signs funded by TfL. Chris give some insight for new companies on how to communicate their offer, where to find connections and implores founders to take advantage of those networking opportunities! Plus our take on the Interchange conference that happened in Manchester last week: What did we learn from the sub-national transport bodies about the balance between local and regional focus, and policy versus delivery. Plus, plus our experience with the Social Value Tool used in public procurement exercises: how does a tech start up commit to 'becoming' carbon zero, what happens if they already are? Links referenced: PassageWay: Smart Digital Signs - passage-way.com Free PassageWay TfL Service Status Digital Sign - passage-way.com/londontransportstatus Left Behind Londoners - londontravelwatch.org.uk/campaigns/digital-exclusion
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