Ep. 16: The Art and Strategy of Brand Naming... with Rob Meyerson

Discover the art and science of brand naming with branding expert Rob Meyerson. In this insightful interview, learn essential strategies for creating memorable and impactful brand names. From qualitative and quantitative research to effective client communication, gain valuable insights to elevate your branding game. Join host Mike Janda on What the Helvetica as he delves into the world of brand naming and strategy with expert guest Rob Meyerson. Learn about the significance of qualitative and quantitative research, effective client communication, and the value of strategic thinking in creative work.

 

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🎙️ About What the Helvetica? Podcast

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”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way.

🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039

🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a

🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70

🎧 iHeart Radio: https://iheart.com/podcast/172847580

🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com

 

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🤝 Connect with Michael Janda

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Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.”

Instagram: https://instagram.com/morejanda

YouTube: https://youtube.com/morejanda

LinkedIn: https://linkedin.com/in/morejanda

Website: https://michaeljanda.com

Courses: https://morejanda.teachable.com

Community: https://morecreativeacademy.com

 

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👋 Connect with Rob Meyerson

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Rob Meyerson is principal and founder of Heirloom, an independent brand strategy and identity firm. He is the co-author of Designing Brand Identity, sixth edition, and author of Brand Naming. He also hosts How Brands Are Built, a popular branding podcast and blog.

Heirloom: https://www.heirloomagency.com/

How Brands Are Built (blog/podcast): https://howbrandsarebuilt.com/

Brand Naming on Amazon: https://a.co/d/3Ulw4kK

Designing Brand Identity on Amazon: https://a.co/d/jiK3kIp

Personal Website: https://robmeyerson.com/