Why Your Business Is Invisible Online
Why Your Business is Invisible Online: The Podcast You Can’t Miss Are you eager to transform your online presence and take your business to the next level? Then ”Why Your Business is Invisible Online” is the must-listen podcast designed just for you. What’s It All About? This podcast is all about empowering you with the knowledge and strategies you need to make your business stand out online. We emphasize strategic planning over mere tactics, encouraging you to develop a holistic understanding of your audience, perform competitive analysis, and optimize your website performance for maximum ROI. Meet Your Hosts Hosted by seasoned digital strategists Jim Falotico, Kelly Biggs, and John Maniatis, this podcast dives deep into the tactics that drive online prominence and conversions. Think SEO, content marketing, Paid Search (PPC), social media strategy, email marketing, and even evolving AI-enhanced search with tools like ChatGPT, Microsoft CoPilot, and Perplexity. What You Can Expect Each episode is packed with actionable insights and practical advice that you can implement right away. We’ll cover everything from the basics of SEO to advanced content marketing strategies, helping you stay ahead of the curve in the ever-evolving digital landscape. Why Tune In? ”Why Your Business is Invisible Online” is more than just a podcast; it’s a community of like-minded professionals passionate about growing their businesses online. By tuning in, you’ll gain access to a wealth of knowledge and actionable ideas that will help you connect your business with the people you want to serve. Join Us Tune in to ”Why Your Business is Invisible Online” and start your journey to online success today. Subscribe, follow us on Spotify and Apple, and share it with other professionals who might find it helpful. Let’s connect with the people who matter most to your business and take your online marketing to the next level. John, Jim, and Kelly
Episodes
AI isn’t just changing how we work—it’s changing how we live.
In this fun and eye-opening Episode we’re joined by Robert Mitchell, Chief AI Officer at WSI. He’s using AI for everything from writing songs and cooking dinner to helping businesses show up in a completely transformed search landscape.
In this episode, we cover:
- Why traditional SEO isn’t enough anymore
- How...
In this episode, the crew lays out a blunt truth: search rankings don’t equal success. If you're still measuring online performance based solely on where you rank on Google, you're missing the bigger picture. This conversation pushes past vanity metrics to spotlight what really drives visibility—and revenue—today. Plus: the team unpacks the must-watch shifts in digital strategy—and closes with a lightning round ‘vibe-...
If you're still focused only on Google rankings, you’re missing half the picture. This episode explores why AI search platforms are becoming critical for brand visibility, how platforms like Perplexity and ChatGPT are reshaping discovery, and what smart marketers are doing to keep up. Plus: practical ways to operationalize your content using AI—without burning out your team.
Key Themes & Insights:
- Read more
In this episode of Why Your Business Is Invisible Online, John, Jim, and Kelly tackle one of the biggest shifts in digital visibility: the fragmentation of online search. It’s not just about Google anymore—your potential customers are discovering businesses through TikTok, Instagram, YouTube, voice assistants, and AI platforms like ChatGPT and Perplexity.
Key Themes & Insights:
- Search isn’t cen...
AI Took My Job…And Made It Better
Think AI is all hype? Think again. In this episode, John, Kelly, and Jim share candid stories of how AI is saving them time, improving content quality, and helping them think more strategically. From turning vending machines into A/B testing labs to crafting smarter content strategies, this one’s all about using AI the right way—without losing the human that makes it work.
Show Notes:
What We Talke...
AI isn’t just another marketing tool — it’s reshaping how people search, buy, and trust brands. In this kickoff to Season 2, John, Jim, and Kelly break down how AI is making businesses either more visible or dangerously invisible online. From Google's slipping dominance to the rise of AI-powered search, discover what’s changing, what’s working, and why "stay human" is the strategy that wins.
Show Notes
Episode Title: Dear Google: I...
Search engine optimization is changing to Search Everywhere Optimization. John, Jim, and Kelly kick off Season 2 with a candid conversation about how AI has upended what it means to be visible online. From AI assistants changing consumer behavior to businesses scrambling to adjust strategies, this episode is the new baseline for what marketing means in the age of AI.
What You’ll Learn:
- Why Google i...
Think Google is the only way to get found online? Think again. Social media platforms like Facebook, Instagram, and TikTok are becoming powerful search engines; if you're not optimizing for them, you're missing opportunities. In this episode, we dig into the real search battle—SEO vs. Social. The team shares surprising insights, clears up common misconceptions, and explains why your customers might search for you in p...
Referrals are great—but are they enough to grow your business? John, Jim, and Kelly take on this common belief, discussing how businesses can be more proactive in cultivating referrals, both in person and online. Learn how LinkedIn can be a powerful tool in building relationships with referral partners and expanding your network. Plus, they touch on why even referral-based businesses sometimes invest heavily in ads. G...
What’s the key to getting customers to visit your physical store? In this episode, John, Jim, and Kelly explore how SEO strategies and smart website design can turn online browsers into in-store buyers. Using a case study of a high-end menswear store, they discuss how businesses can leverage their online presence to encourage foot traffic while maintaining a strong digital marketing strategy.
In this episode of "Why Your Business is Invisible Online," the team discusses the pros and cons of various e-commerce platforms, including WordPress, WooCommerce, Shopify, Wix, and Duda. They share insights on choosing the right platform based on business needs, emphasizing the importance of SEO and the challenges of website customization. The hosts highlight the necessity of aligning website content with target audi...
In this episode we explore the essentials of creating a strong online presence through effective website design and digital marketing. John emphasizes the importance of a well-structured website, while Jim discusses the pitfalls of templated sites and the need for understanding a business's unique identity. Kelly highlights red flags when choosing a digital marketer, stressing curiosity, regular communication, and branding. The epi...
In this episode of Why Your Business Is Invisible Online, John Maniatis, Jim Falotico, and Kelly Biggs discuss the real reasons your beautifully designed website might be completely invisible to Google. You’ll discover specific technical issues that could be costing you leads, traffic, and revenue.
We’ll break down what Google actually "sees" behind the screen and share strategies to make sure your business doesn’t stay hidden in s...
Website speed and technical performance could be the reasons your business isn’t showing up online. In this episode, the hosts break down the importance of Core Web Vitals—Google’s key indicators for measuring user experience—and explain how even the most attractive website can become invisible if it doesn’t meet certain benchmarks.
You’ll hear real stories from business owners who faced issues with slow-loading pages, outdated plu...
In this episode of 'Invisible Online' John, Jim and Kelly discuss the crucial role of a well-structured website in enhancing online visibility and generating leads. John emphasizes the importance of a solid website foundation. Jim shares insights on managing website budgets and offers a creative payment plan to help clients. Kelly highlights the emotional attachment clients have to their websites and stresses the importance of key ...
In this episode, John Maniatis, Jim Falotico, and Kelly Biggs share insights on why a well-designed website is foundational for online visibility. Kelly recounts a story about a client who loved their old website, but it wasn’t converting visitors into leads. After some hard conversations (telling them "the baby is ugly"), they revamped the site to be more user-friendly and focused on conversions. Jim emphasizes the importance of c...
Join the Invisible Online Team, inspired by Super Bowl week, to pull back the curtain on their unique blend of talents and reveal how their collective “superpowers” fuel their success. In this Super Bowl LIX special, Jim, Kelly, and John dive into the qualities that set them apart—trust-building strategies, relentless competitiveness, and out-of-the-box thinking—and show how these complementary strengths unite to achieve winning re...
In this episode, the team takes a deep dive into how AI and customer reviews influence your business's search engine rankings. John shares the results of a search experiment that reveals why some big-budget firms fail to rank as well despite their heavy spending on paid ads. Jim and Kelly weigh in on the importance of customer service, reviews, reputation management and the need for a strong digital presence. If you want to underst...
Think you’ve cracked the code to online visibility? Think again! This episode dives into three myths that could derail your digital strategy. From outdated websites to the power of online reviews, and why paid ads aren’t a cure-all, John, Kelly, and Jim leave no stone unturned.
Can PPC Solve All Your Business Problems? Not Quite
In this episode, the team tackles the popular misconception that PPC is the ultimate fix for online visibility. While paid ads, especially on platforms like Google, can provide immediate traffic, John, Jim, and Kelly explain why a balanced approach is necessary for long-term success. Jim shares insights from his work with clients in high-competition fields, highlighting the impo...
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