Ep 4 Harnessing The Power of Email Marketing with Matt Marciante

Join The June Resilience Lab Here Connect With Matt At Pretty Decent Marketing In this episode of 'Your True Work by Metier Council,' Yesi Fortuna invites marketing consultant Matt Marciante to discuss key learnings from session four of the Resilience Lab Challenge. They delve into strategies for effective advertising and client acquisition, emphasizing the importance of personalized marketing approaches. Marciante shares his journey from being dissatisfied with traditional agencies to taking control of his own marketing for his businesses, Marciante & Co. and Mission Leather, during the COVID-19 pandemic. He outlines his success with email marketing, particularly using Klaviyo for targeted campaigns, and offers valuable insights for both new and seasoned business owners. The episode highlights the significance of having a robust marketing system in place and consistently providing value to potential clients. 00:00 Introduction to the Resilience Lab 00:37 Meet Matt Marciante: Marketing Consultant Extraordinaire 01:26 Matt's Journey: From Frustration to Mastery 03:04 The Power of Email Marketing 04:30 Crafting Effective Marketing Strategies 08:49 The Role of Content in Marketing 12:57 Exploring Email Marketing Tools: Klaviyo 16:57 Maximizing Email Marketing and Facebook Ads 22:51 Building a Robust Email Marketing System 27:23 Conclusion and Next Steps