We’ve turned distraction into a lifestyle — and called it productivity. But multitasking isn’t a superpower. It’s fragmentation.
In this episode of Zero Distortion, Russ Bates breaks down the neuroscience behind the myth of multitasking — why it feels productive but actually drains focus, clarity, and creativity.
🧩 In this episode:
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The neuroscience of “switching cost” — why every task switch can cut your productivity by up to 40%.
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How multitasking lowers your IQ (University of London) and reduces empathy (University of Sussex).
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Why dopamine keeps you addicted to distraction.
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How to rebuild real focus in a noisy, overstimulated world.
🧠 Referenced Studies:
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American Psychological Association – Switching Costs in Multitasking (2016)
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Stanford University – Cognitive Control in Media Multitaskers (2009)
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University of London – Infomania: The Effects of Interruptions (2005)
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University of Sussex – Media Multitasking and Brain Gray Matter (2014)
🎧 Zero Distortion is about clarity in a distorted world — no spin, no noise, just truth.
#ZeroDistortion #RussBates #MultitaskingMyth #Focus #Productivity #Neuroscience #AttentionManagement #Mindfulness #DeepWork #CognitiveScience #ModernSociety
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