April 3, 2023 • 47 mins
In this episode of “Inside the Oval” presented by Dignity Health, 49ers Social Media Director Johnny Volk, Social Media Manager (and Inside the Oval host) Patty Quan, Sr. Social Media Producer Nigel McWilliams and Social Media Coordinator Keana Jurado break down everything that goes into running the team’s social media accounts.
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Episode Transcript
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Speaker 1 (00:10):
Welcome to the Inside the Oval podcast presided by Dignity Health.
I'm Patti Quan and I'm Haley Jones, and today we
are joined by our director of Social Media, Johnny Volk.
He was on episode eight of the podcast, our senior
social media producer, Nigel McWilliams he was episode twenty five,
and our newcomer making her Inside the Oval debut, our
(00:30):
very own social media coordinator, Keana Harado. Guys, thanks for
joining the podcast. Yeah, excited to be here again. Part two. Yeah,
longtime listener, second time caller. What are the questions you
guys get asked most frequently when when someone finds out
that you work in social media? For the forty nine ers,
(00:53):
how can I get on social Uh, that'd be like
the novel one question for me, like especially like running
around day with my phone kind of film with people
are like, hey, how can I get on social Where's
this going? So that's kind of the question. I get
a lot. You should like walk around with like the
handles or like a QR code that's like here, scan
(01:14):
this and then you're now following Twitter. That actually wouldn't
be a bad idea, like to get like a shirt,
but like the QR code. Honestly, just I would say
that and like which platform, what platforms does this go to.
I think a lot of people are surprised it's a
full time job, and they'll say, what do you do
in the offseason? Don't realize there's all behind the scenes
(01:35):
of work too. So I think telling people, hey, we
do more than just work game days, right, We do podcasts,
we do partnered content, community events. So I think showing
that it's more than just game days, it's a huge
part of it. I think the oddly the question I
get the most is typically from people who might not
follow us already or they're not really sure what like
(01:57):
an NFL social team does, because they go, so, do
you get to meet the players? And I'm like, that's
actually a really big part of my job, Like it'd
be really hard to be in social and not have
a relationship with them. So I actually get a very
seemingly basic question of do you get to meet the players?
Which I think is funny from like a fan perspective,
(02:18):
like it's cool to meet the players, but I think
when you've been in it this long, it's like, this
is very much a fundamental part of my job. I'm
surprised none of you said something around the lines of
so are we cutting this player or who are we signing?
The social admins have no say in personnel decisions, and
(02:39):
I will die on that hill. Yeah, I mean all
is that Trader Joe's when we traded from McCaffrey. I'm
just like grabbing orange chicken out of the freezer section
and my phone's blown up. We had no idea. It's like,
you just react to it and here's the news. Yeah,
so we find out what the rest of the world
really That's actually a funny story that we can get
into is and I think we went into this with
(03:00):
Noah for his episode Just where you were when the
Christian McCaffrey news broke. We heard from Johnny he was
at treat Joe's grabbing orange chicken from the frozen aisle,
which I highly recommend. It's like five bucks, so good,
twenty minutes so good. Yeah, highly recommend. Me and Haley
were at Norchstroum. I don't even know what we were
(03:22):
shopping for, but we were like, no clue, We're just
roaming around Norchstrum and I get the bleacher notification. We're like,
oh my gosh, like Christian McCaffrey. Where were you? Two?
Were you Nigel and Kiana? I think I was just
leaving getting home, and when I finally set my phone down,
I kind of realized, like, oh, we're getting Christian McCaffrey.
(03:44):
But I was just coming from the stadium and hit
it at home. So I was sick and I took
ni quill and my phone kept buzzing in bed and
I was like, oh, no, something's happening. And I opened
my phone and it was we got Christian and I
was like, oh, shoot, gotta get up. Fight the fight,
the sleep. That's always one of my favorites. First along
(04:05):
those lines, what post are you most proud of since
joining the forty nine or social team? I'll go cmc
arrival video. That was like the most, Like I really
put my heart into it just because like it's CMC,
Like we've seen what he can do on the football field,
(04:25):
amazing athlete, and just seeing how everything unfolded from texting
Noah and then like kind of hearing like where he
was when he found out and then coming back into
the office and then boom, like having a turnaround. Like
a video that fast with a lot of heavy editing too,
was just really exciting for me last year, Like I
(04:45):
really I really felt like I felt the ball rolling
a lot more than so. Uh. That was that was
my favorite so far saw. I mean, it's not a
work of art, but it was the first one that
got a million views. Was Christian walking out and his
new number. Yeah, I think for me to come to mind,
one was when we won the NFC Championship at home,
(05:07):
was nineteen to go to Super Bowl. And then this
past year in Mexico, getting the video Fred running out
with the flag. It's just like gave me goose bumps
and like people were going crazy, and I know it's
just a regular season Moday night game would have felt
like a playoff game in Mexico, So I don't know,
I was amped up. And then it's just one of
our best, most of few videos, So I was pretty
(05:29):
excited for that. Yeah, I think mine I can talk
about like my most viral, which I remember really well.
And I don't know if I discussed this in my
episode of Inside the Oval, but it was when the
pandemic had started and we had been tasked to do
a mask PSA for the state of California and so
(05:51):
my I guess my most viral post was the bas
Saint grab a face mask using the clip of George
is Conversion in New Orleans. But I think the posts
that I'm most proud of would probably be winning the
NFC Championship at Levi Stadium in twenty nineteen. I was
(06:12):
in the press box for that game, and so hitting
like the forty nine ers or NFC champions was incredibly
cool because we hadn't been there in a while. We
had gone through some it's tough for seasons since I'd
gotten here, So that was definitely something to be proud
of for the entire team. Along those lines, do you
(06:32):
guys have favorite platforms and if they do, do your
favorite posts or your favorite like your better material tend
to matriculate onto those specific platforms. I mean, personally, I
love Instagram the most. I think I use it for
you know, news, use it for vacation planning. It's some
way taken over for YELP. For me, like if we're
(06:54):
going out to dinner, I'll look at their Instagram. And
you know, for us on social it's probably our most
engaging channel too, So it's easy for me to like
kind of gravitate towards it. Yeah, I would go a
G two sorry, oh good, you go ahead. Oh. I
was like, I'm a TikTok girly. I Um, it's fun
to have a little bit more fun on that platform.
(07:16):
And I do look it up, Like if I want
to look for food or something, I'll look up like
San Francisco food. Yeah, ig for me, um, the same
as Johnny Like I it's like a It's like a
yell for me too, like uh music from uh, you know,
up and coming like artists, you know, stuff that just
(07:38):
really catches my attention. I'm always like, okay, let's see
what the Instagram looks like. So I'm also an Instagram girly.
Sorry Keana, You're You're on your own hear you know
I feel about TikTok no. I think Instagram with some
of the new features that they have, like I definitely
I play into their like algorithm because I'm definitely looking
at those suggested reels from people that I don't fall
(08:00):
although I'm definitely like going down these rabbit holes, which
I should be mad about, but honestly, like that's what
it is. I think social can definitely serve as like
a kind of escape. So definitely Instagram, and to Johnny's point,
like it is our strongest following, our most engaged audience.
And so I think when you're in it and you're
(08:22):
constantly consuming it personally, you can kind of see how
people gravitate towards different kinds of content, So consuming it
personally I think only helps you professionally when you're thinking
about like team content and things like that. What was
all of your I was about to be like all
of y'all's. Okay, I don't know where that came Southern accent, Okay.
What was your first social media platform you ever had? Oh?
(08:45):
Facebook two thousand and what I was in middle school?
I had a profile pitch of a Power Ranger because
they're my favorite. I don't know if AOL aim messenger counts,
but it's kind of social media. This shark is supposed
to have like a throw back tonight night Tonight, Why
two K or something like that, and said, do you
remember your aim AOL name like I remember mine? I
(09:06):
remember in middle school, Blue Dolphins seventy two broke up
with me through AOL in some message. So I always
remember that. I feel old my space and I'm the
youngest person here. I feel like, who's in your top
four on my Space? It changes, it changes. Yeah, you
had to fight for that spot. It wasn't you know,
(09:28):
given you got to change the background too. Yeah, undercover coding.
I forgot everything about it, but that was that was
the first. To be fair, my parents didn't let me
have on my Space, but I really wanted one. So
I was never in anyone's top five or whatever because
I didn't have a profile. Mine might have been Tumbler
(09:51):
aside from Facebook, like Tumbler is no longer. I don't
think in existence um, but there I would do the
same thing, like like my Space, I would change my
background to whatever celebrity I was crushing on. I would
like repost these like sappy like well probably memes at
the time before we knew what memes were. But I
(10:13):
actually do remember my aim name and it was yeah,
I had two my first three I did. My first
one was Halla two duh ball or three? Okay, okay.
Because I played a little hoops growing up, I wonder
if that ig handles available, what's it? What's a jump side?
(10:33):
Looked like Patty, that's so funny. David was asking me
that the other day, and I haven't shot a ball
in a while, so I really couldn't tell you. And
then my second one, because you know, I didn't want
everything to be about basketball, like I wasn't like a
like a prodigy or anything, was Hamburger Patty. Oh three,
So my favorite number was three. Um, but those were
(10:54):
my aim handles. Have you had a hamburger recently you
shot a basketball, I'm gonna be very disappointed if you don't,
like put an Instagram post up of like Hamburger Patty
and you eating a hamburger. I feel like there are historically, no,
there are historically photos of me eating hamburgers. Away will
pull it up. It's like deep in the archives, deep
(11:16):
when Instagram was like for photo editing and not for
like yeah social Yeah. I think that's so funny because
I still like people like remember me from high school
like I was I went to somewhere early college and
people remember me just based on like my powering just
profile picture like I and now like it's like cooled
(11:38):
like like power ingers. But back then I was brave
enough and my friends Dionne Daniels in Reginald House. It
always supported my weirdness in my love for powers, red, green, blue, black, white. Okay,
so r I Peter Tommy. That was really that was
actually really sad for me because I was so invested
(11:59):
into him in this character the first four four to
five ray ranges. Really Yeah, So on game days we
switch up our roles and the platforms that we own
on that day. What's been your guys' craziest game day
and which has been your favorite channel to run or
(12:21):
contribute to Mexico. Mexico was the first time I was
like in an outside press box so you could hear
the people, and I was like, oh my god, this
I mean. It didn't help that half of our staff
didn't have internet either, so that was fun. But I
had internet, so it worked and I was tweeting and
it was fun and we did Spanglish on it and
it was really great. But it was really cool to
(12:43):
actually be able to hear people cheering and like, we
have to be quiet in the press box normally on
game day, so it was fun to not have to
be so quiet. I think A two, the first game
of the COVID season was just weird, right and like
a no fans like the weird white noise. So it's
just like this isn't it's kind of surreal. Um, So
(13:06):
I'm so glad Ruby on that. More exciting was probably
the Green Bay game last year, just because it's it
was cold and the game didn't start with any like
weather snow, but then we go into you know, like
the working area to like stay warm, I mean head
back out. It's just snowfall, and it was just like,
I don't know, bucket lists, You're working Lambeau playoff game
in the snow. Um. Yeah. Then obviously we all know
(13:29):
how it ended, so it was pretty fun. Yeah. I
think my favorite was when we uh did it was
whatever game Matthew Lewis came to I can't remember, but
for whatever reason, he just became one of my favorite
people because he's a nice person, such a cool guy. Um.
Him and his wife was so cool and I I
really got a lot of great content out of that
(13:51):
day too. And that was like one of the ones
where I was rolling around with the um the R
Sikes on the RS two and just kind of having
fun and just kind of really seeing people that he
had never been to a football game before, so seeing
his eyes like light up, seeing people like genuinely engaged
and you know, enjoying themselves. That that that hit me hard.
(14:12):
I was like, Okay, it was like, you know, sports,
when people talk about how um sports is such a
such an important factor to you know, how well we
connect with one another. I just I saw that and
it just it was it was a really important moment
for me. Yeah. I think the craziest game days are
ones where we literally have zero service on the field
(14:35):
and we're like running to connect our ethernet or like
running into a tunnel to like upload something but get
back quickly so we won't have to miss a play.
I would almost argue that, like, no, like tough WiFi
service games are worse than like bad weather games. Maybe
a hot take. I haven't had a rain game. I
(14:59):
mean I would say I would say tough Wi fi
just because, like I mean, if it's raining, you still
get your stuff out. I mean, but games when I'm
having to like run over to you but hey, I
don't have any service or you know, I'm the internet
is not working like for a moment. It's just I mean,
it makes it really difficult for you to get content
out on time. Yeah, And I think for us, we're
(15:20):
all pretty passionate about our job. I mean, you know,
we want to get stuff posted, so you feel helpless
when there's no service. You just feel miserable. When it's raining,
it's like I can physically do my job, but I'm soaked,
I can't type because of screens all wet. It's nice
when you're least home for those games you can you
get just drive home, but then when you got to
head back for a road trip, it's like, well, I'm
(15:40):
just soggy and not fun. So yeah, I'd take I
don't know. They're both bad, but about a bad bad
weather and no Wi Fi because Murphy's logging. You mentioned
that you guys switch up like platforms for a game day.
How do you pick who is on what platform for
what game? We have a lottery kind of like the
(16:02):
NBA drags the worst the week before. Now I think
we kind of just rotate. We used to be superstitious
about it um, but now I think we kind of
just give each other, you know, mix it up. I'm
hearing Keiana didn't work a rain game makes me think
maybe the first RAND game sore. You could take the field.
But yeah, I think we kind of just talk about
(16:22):
what do you want to do this this game. Yeah, yeah,
to your point of superstition, I think it was. Uh.
In twenty nineteen, I was always in the press box
because we just kept winning whenever I was live tweeting,
and then you were always on the field, and then
you know, Meg at the time was always on Facebook.
And then I know in twenty twenty one, we didn't
(16:46):
start super hot that season, and then I bought this
pair of Joggers and I wore them to the Cincinnati game.
That was that crazy game where we went in overtime,
BA had the like game winning touchdown, And from that
point on, I was like, I must be on the
field because my joggers are lucky, and you know what
they were, because then we went on a we went
on a run. Unfortunately that luck ran out, but for
(17:11):
that duration that we were winning, I definitely believed that
my joggers brought this team luck. Did I have men's clothes?
They absolutely have men's clothes, very comfortable. Yeah. If you
go to the Lululemon in Valley Fair, Austin Moss is
on the wall, shout out Austin. He was on the
(17:32):
podcast two episodes Age. Yeah, Okay, Nigel Keiana, do you
guys have game day superstitions or lugs that you wear
every game day. Oh, I have to listen to the
Chief key before I come in. I have to. I
don't know why, but every game were like I'm super amped,
(17:56):
or games were specifically I'm getting the content, like the ball,
like the catches coming, rid zone, touchdown's coming to me.
It's either I bumped an extre an extreme amount of
Chief Keef before I walked in here, or uh, yeah,
there's no go. I'm just kind of like just so
twenty twenty three, you'll pull up the game day and
Lulu Lemon Joggers fighting Chief Kief, which Chief Kief's song
(18:21):
My favorite is Koole with the k and then my
second one is Fanito. Put those two in rotation and
then we buff okay, and I'm lit. Yeah. Um, I
had target Joggers and um there's nothing wrong with them.
I love Fair great. Um. I actually bought a second
(18:44):
fair because the other one, like the strength. Something happened
but those and like a pair of dungs. And that
was the first time I wore it together. Was CMC's
Triple Crown game. So and then after that, I was like,
obviously we gotta like keep one piece of this in rotation.
I'm so jealous. I'm in the press box every game,
and it would look very odd if I wore the
(19:05):
same like suit for multiple games in a row. If
I just showed up and I was like in the
same business suit every game, I don't think anyone would
fault you for that. Like, I feel like all of
us in our own way have like our superstitions, like
Johnny can't go to piezs or like he has to
eat a Matt cosmic brownie or whatever cosmic brownie. The
(19:30):
captions your while today, I would say, yeah, like, yeah,
it's funny because we know that we don't actually have
an impact on the game, right, but it's way more
fun to win obviously, Um, so we kind of do
(19:51):
things like for me, yeah, it's like I always have
to have the same snack or I have to have
the same coffee for a game day. But it's kind
of fun. Like, you know, we grew up playing sports,
so we had our own kind of superstitions as athletes,
and then I'm sure the players all do have their
stuff too, So it's just kind of football. It's once
a week, so it makes sense to kind of keep
with that routine. Actually, on that Patty played basketball. We
(20:13):
talked about that earlier. What sports did you guys play
growing up? Basketball? Football, tennis? Oh yeah, I was it
and I was a lifeguard. I guess that's a sport.
So I don't want to follow that up. I cheered.
I did one and that was it. Um I was.
(20:35):
I did a lot of education, educational things. I was on, like, um,
I can't on our society, and then the like I
forgot what it's called now, it's been so long when
class Like I wasn't class president, but I was on
that board. I was the secretary, like student government. Yeah, yeah,
that's a sport you like, extualize your brain. Yeah, I
(20:56):
was exercising my brain a lot. What was your favorite cheer?
I wouldn't say there was a favor. My school colors
were like black and silver, and they had one that
was super easy that would literally just black silver, black silver,
and like it was a repetitive thing and that was
super easy to remember. Yeah, baseball, soccer, football, But now
(21:19):
kind of like all the sports, yeah, I kind of
keep tabs in like the Bay Area teams too, even
though I didn't like play basketball, definitely Fall Warriors, and
you know, we work with our social teams, so thanks
it fun. I'd like to add that I picked up
pickleball recently and it is a great sport. I highly
recommend anyone who was interested to just give it a try.
(21:43):
Shout out Noah Hammerman Pickleball Baby also an episode of
Inside the Oval. Yes, check out his episode. I don't
think we discussed pickleball then because I personally didn't know
just how great the sport was. And now that I'm
in it, I'm really invested. So it's on my list.
Eric a set for Christmas, and I keep telling him like,
we gotta gotta go, gotta do it. Okay, I want
(22:08):
you guys to take me through your week in Mexico,
namely Johnny Kiana because me and Nigel were freezing in
Colorado Springs. But like, take me through what you did,
what you saw, what was your favorite part all that
leading up to the game, we had a fun series
(22:29):
where we took a mini helmet around Mexico. Shout out Brian,
shout out Brian affectionately named and I think that was
really cool because we got to see Mexico city really
like we took it to famous places around Mexico City,
and we kind of just walked. Hayley was there with me.
That's why I keep saying we we kind of just walked,
(22:51):
and it was it was nice to be in a
different place. I mean I almost died because I was
shockingly sick there too. So we went to the hike
up the castle. Yeah, I got up hill and like
the elevations different there, So I got to the top
and I thought I was going to die. But um,
(23:12):
outside of that, I think that was one of the
best days. And then we found like a little cafe
that we liked to eat in the morning and do
work at, so that was nice. It was just a
nice experience. I think we also did the prep camp stuff.
Mexico was so fun because we worked so hard leading
up to it, right and we've got the news that
we're going there. We're super stoked. Nigiated a cool hype
(23:34):
video using footage from like our last trip to Mexico,
and so to put all that work into it and
then be there in person was kind of crazy. And
the game itself was awesome. City was amazing. Kean alluded
to it, but we're all kind of like battling some
type of elevation sickness, so like fighting through that. But
it's just so cool to see how avid the fans
(23:55):
are and how much they love forty nine ers. We
were not the home team, but I you we nine
percent of the crowd seemed like Niner fans. So yeah,
it's an awesome time. I got to use some of
our Spanish and see some of our friends down to
Mexico we've been working with, So yeah, just awesome experience.
On the flip side of that, what was Colorado? Like?
(24:17):
I kept seeing snow photos and I was like, thank God,
I'm not in Colorado. Thankfully, the place we were staying
was incredibly nice, so shout out to spent in the
whole logistics team for setting that up. Honestly, coming from
California never really been in the snow, the Green Bay
(24:40):
game really prepared me. Where like I really invested into
like cold weather gear because it was like negative one
in Green Bay, so I already had the gear. So honestly,
I felt prepared for Colorado Springs because it was cold, like,
it was very cold. Also, I realized that snowflake look
(25:01):
like the emoji on our phones. I literally thought it
was a man made like this is what a snowflake
should look like. That is where my eyes were open
to Like the shape of snowflakes. They're so intricate and
delicate and beautiful like it was. It was. It was incredible.
(25:23):
You know, you're from southern California when the thing is.
I had other people tell me because I posted about it,
and they were like, I didn't know they looked like
that either. And granted, like the other people were not
from areas that get a lot of snow, so honestly,
like you've learned something new every day, and that was
that was my learning experience. It was the shape of snowflakes,
(25:46):
so like prior for me, I got prepared because my
mom and dad had came prior a couple of weeks before,
and we went to the mall. We got a bunch
of stuff. I got some thermals, some long John's just
kind of I knew I had to stay warm. When
we got up to brought more amazing landscape. It was beautiful.
(26:08):
I walked out of my room and it's like mountains.
I love. I love the way mountains look, but they
looked so much better with snow on them. And just
the whole experience. Like I went to the zoo. I
got to feed a giraffe that was probably like one
of my favorites, like never fed or giraffe before, but
it kind of just like stuck his long neck like
over this like bearing. And then I had some lettuce
(26:30):
and I took this lettuce and I lifted my hand
up and he looked at me and he took his
tongue and he took this lettuce and then put it
in his mouth and he ate the lettuce. But it
was just like he connected with me, like seriously, Like
I got the video on my phone like I can,
I can show it too, but yeah, seriously, giraffe connected
with me. But you know, other than that, like seeing
like you know, Patty being genuinely like you know, excited,
(26:52):
and just seeing everybody kind of like just in their
own way just enjoying the experience that it's really cool.
And it was cold as hell out on the field
for practice. I had to go to Tea for to
bar his electronic handwarms because my hands just stopped like bending,
like my finger just stopped bending at all. So then
(27:14):
you all made it to Mexico with us. The game
kind of alluded to was crazy. Technically an away game
didn't feel like it. We're battling Wi Fi issues. The
walked from the press box to the field was really long.
We couldn't hear press box announcements. There was a like
light show to Thunderstruck. What were your most memorable memories
(27:39):
from that game day? Oh, running in and go get
the bump box out of the rain because it was
just sitting out near the tunnel. And I looked at
Cray and he was busy. He was busy. I was like,
oh my god, there's something he's getting like. It was wet.
So I ran and almost slipped and bust my ass
(28:00):
running into where the players were coming out. But yeah,
I had to say the bump box. I guess I
didn't read the forecast too closely and I could have
used Patty's meteorologists a degree. But it was nice all
day and then right at kickoff it just started pouring
and as Teca is covered for the fans but not
for the field, so I was not prepared. But being
(28:21):
a soccer stadium, they have those benches with the little
roofs and that's where the best service was, so I
was like this is so clutch, and I was able
to go in there. But I was just sitting on
a soccer bench watching a football game in the rain, posting,
So it was just kind of like a you know,
fun little moment for me. It wasn't capturing BA throw
(28:44):
football into that's right. That was a kind of wild game. Yeah,
so shout out Nick Shibetta. I scored a touchdown and
he goes to wind up, and I like, still recorded,
but definitely turned my body and I was just prepared for,
you know, in case it hit one of us. Here
a thud and I look over and I was just
like in shock. Thankfully, Shabetta was laughing, so I started
(29:06):
laughing too, and then I was like, are you okay?
As yeah, like it only hit me in my thigh.
It wasn't, you know, like a critical hit. And then
seeing the guy's reaction to like BA came over, Christian
was like are you okay? And I just kept recording
and I was like, I don't know if I'll ever
use this end up kind of going viral for him.
George came up and hugged him, So it's kind of funny.
(29:26):
It shows how nice the guys are too. It's just
like a random moment that our producer got hit after
a touchdown and they got to keep the ball. Brady
came and signed it for him and give it to
him the next day when I got back. So really
cool moment. I would say. They had like this party
area for the fans before the game too, which we
had to walk through to get to the press box
(29:48):
and to the field. So I'm like walking through all
these fans, which was really crazy. And then as I'm
still walking, I see NFL commissioner. I'm like, and I'm
walking and I'm like, did I actually just see that? Yep?
I shureted keep walk in and it was just like
a hike back and forth, and it was really funny
just to constantly see the people living their best life
and I'm like running around in this crowd trying to work.
(30:12):
I really enjoyed witnessing like the Mexican national anthem being
sung um. I thought that was just like a really
powerful moment, and the artist was just incredibly talented, Like
I got chills, um, and that was like the first
time I'd heard that anthem, I think live, and so
(30:33):
that was really cool for me. I think to see
like to hear the fans like singing it as well.
And then you know, like Alfredo had a moment where
he was crying because I think there was just like
so much pride in that um. That was that really,
I think stuck with me, like I will, I have
nothing but great things to say about the Mexican national anthem.
It is a bop, Haley, what was yours? Didn't you
(30:53):
say that about? Oh? Yes, I do love O Canada.
So like anytime the Sharks are playing at Canadian team,
I'm all about oh Canada. Like I know, I know
the national anthem, but I also think I could go
word for word um on the Canadian anthem is just
a North American national anthem. I love on Spotify the
(31:19):
national anthe No, but yeah, those were like really cool,
I think to just like witness UM in person. And
also we had apparently we didn't know where we were
sitting in the press box, And so when I got
to the stadium, I set up my stuff and I
went down to the field to capture some pregame stuff.
And then at some point I came back up and
(31:43):
my stuff wasn't where I left it, and I couldn't
find anyone from our team, and I was really freaking
out because again we like the service was pretty poor,
and so I'm like staring. I'm like analyzing the entire
outdoor press box, which like had fans sections behind it,
so like I didn't know where it started or like
where it ended, and I was incredibly confused. Turns out
(32:08):
our coworkers had moved all of our things to where
we were supposed to be sitting in the outdoor press box,
and I had found them eventually, but I was incredibly
freaked out for a moment that I couldn't find anyone
that I knew. Maybe they had left, I had I
felt abandoned. I don't know. It was incredibly strange because
no one told me that we were like moving seats
(32:28):
in the press box, and my only reference was like
that photo you had sent to me when you first
got there, so the original spot, and I was like, okay,
this section my stuff wasn't nowhere to be found. We
moved your stuff and forgot your like Wi Fi hookup too,
You did like your cable hook up, so then you
didn't have internet for which actually ended up being incredibly
huge that we had those Ethernet connections because luckily we
(32:52):
had brought like our laptop ethernets, but like I know,
like some of your team, Haley had had forgotten them,
and so I know, Lindsay was sitting next to me
and she connected her phone to my phone ethernet and
was looking up stats from her iPhone. Yeah, she wrote
the entire postgame article on her phone and then sent
(33:16):
it to I think either me or Bree when they
were on the when you guys were all on the
plane to post. So that entire article was written on
her phone during the game, but she didn't have WiFi. Yeah,
that was crazy, crappy. Gotta make it work, right, show
must go on. Yeah, speaking of Mexico, but kind of
(33:36):
changing topics, A huge congratulations is an order because you
are all nominated for the Sports Business Journal twenty twenty
three Award Best in Social Sports Social Media for your
work marketing in Mexico this year. What were some of
the challenges of moving into a new market and then
(33:58):
also like what were some of the most reward boarding
things from this year in kind of tackling a whole
new set of responsibilities. Yeah, I mean I'll touch on briefly.
I think we want to speak the language of the fans.
So adding Keana to the team who is bilingual as massive.
I don't think you can just pretend to know the
culture without having people you know who like live in it, right,
(34:21):
So I think that was huge And like adding you know,
people off from the video side and having like a
specific looks, look and feel with graphics too, working with
the team in Mexico, our agency down there, working with
l Snap NFL which is a great account, and the
NFL Mexico Social team, and just kind of speak the
(34:42):
language and you know, get into the Mexican culture and
not just assume that we know what they want or
what they want to be seeing from us. So I
think really talking to people in the ground and it
was like massive for you know, our success. And when
we did cost of the little Swarting nine ers, it
was really cool because like you just saw the fans
and they loved everything that was there because there was
like stickers, you could buy shirts and stuff, you could
(35:05):
buy gear, and then they had the posters like everything
it was done really nice and just like the setup
in the back, it just had a completely different feel
to it. But one of the things I said interviewing
this entire time was Like one of the things I
liked about the forty nine ers is that they were
really branded well and everything looked consistent, and then going
into Mexico, it was still consistent, but it had a
(35:28):
different feel to it. I really enjoy looking at the
old footage from when they played, and I kind of
was able to really gather a good sense of how
I could approach the content in a way that would
be receptible to you know, put together a decent highlight
on some social content. So that was that was pretty
cool seeing the old footage and seeing the fans like
(35:49):
really engaged and like going crazy and like old school
sild of sam stuff. I think the Four Nighters did
a really good job of like putting investment into wanting
to make a big statement while we were there. And yeah,
like Johnny said, I think adding Keyana who could who
can speak the language and tell us kind of like
(36:11):
the nuances of different different things um is really helpful
because I think ultimately we want to be as authentic
as we can, and like we can't necessarily do that
from where we are currently, like in the Bay UM,
so really leaning on our resources in Mexico and um,
you know our people in the community here in the
(36:31):
Bay as well. UM was super really helpful. And I think,
you know, we we're constantly learning from our fans and
that fan base. Um, it's super passionate and you know,
we definitely see that, and we we knew that going
into it, and so I think the challenge for us
is just like, how do we keep you know, feeding
(36:53):
this passion with with authentic and genuine content that they
can engage with and really resonate with. So my question
for all of you us what is next for forty
nine or social how do we level up from here?
(37:13):
What can faithful look forward to from us this season?
Tumbler bringing it back Yeah, by space is huge. No,
I think you know, I definitely hear from you guys too.
But just making the fans fool connected to the team.
We have a really good team. It's just crazy. We
(37:34):
were looking at we had in all hands yesterday and
John Lynch spoke to us and kind of shared like
roster updates and depth charts stuff, and it's just crazy, like, oh,
Christian McCaffrey, just casually in the backfield, we have George Kittle,
you have Fred Warner. You know, Telennah was an All
Pro last year, as I was the fifth round pick.
So the team's really good. I think it's will be
(37:55):
tasked with capturing the excitement and demand and keeping people
engage in so um, I'm curious where the platforms go,
Like what's the future for Twitter, TikTok, Instagram. They seem
like they change daily, so that's kind of a challenge
for us as staying on top of those trends, um
using new music and things like that and videos will
be big for us. Yeah, I said, going all out
(38:19):
from a video standpoint, like creating cool, more cool reels,
integrate more photos into reels as well, and really up
in the game as far as from an editing standpoint
to like really adding more with dynamic approach to the
edits to make them, you know, stand out more and
(38:39):
really get the fans engaged with the content. Because when
I'm editing, I'm genuinely, like super excited, Like I have
this like burning desire to do you know, put my
heart and do my best with every evidence edit. And
so when I see that, you know, the content is
being being liked, it kind of it fuels me up
to go even harder, so really appreciate the faithful. And yeah,
(39:04):
again as a as a TikTok, really definitely want to
bring new content there because I feel like that platform
we can have more fun with and I think, you know,
we always get the like sit down interviews with the
guys and just like get to see that side of them,
but a lot of them have great personalities, and I
feel like just showcasing that more and like just showing
(39:25):
like we do have fun here. It is a great
place to work out, Like we have a lot of fun,
and I just want to like show that more to people. Yeah,
I think there's been a trend in like highlighting creators,
which I absolutely love, just I think as all of
us being creators, Like I don't know why anyone should
care or know like that I'm the social media manager
for the Fortune, you know, like there are fans who
(39:46):
are like who know who we are, which is like
kind of silly, but also at the same time, I
think shows just how passionate they are about this team.
And so I think in a like in wanting to
showcase our player, there's like a lot of the guys
that you named Johnny and even some of the guys
who like people don't know, I think is super important.
(40:06):
In addition to kind of like showing off our work
and like you know, putting putting a face to the
caption or whatever. I think there is this kind of shift,
and so I think it's really cool that people can
see and especially through this podcast, even just like what
people do on the day to day and like how
they contribute regularly to what people are seeing and consuming.
(40:28):
I think is really cool. You know, I think we're
definitely growing and in some of these emerging social platforms.
So as much as I am indifferent about TikTok, I
definitely see the value in it and obviously want to
prioritize that, and you know, get inspired from things like
(40:48):
from other teams or other creators and things like that.
And then I think, you know, just trying to stay
afloat when it comes to other platforms and their changes
and the nuances of each one um is really important.
So I think just like staying on our toes, you know,
being being flexible like a like a dB, like those
like little drills that they do with their like hips.
(41:10):
Just kind of like, yeah, shift, why isn't this we
should have a social media combine. I keep saying this
every year, like I wanst see so Patty roam with
the phone. You know who can find emode you the fastest.
Just we can hit some drills this year, maybe training camp.
That will be pretty fun too. Yeah, we're also up
(41:31):
with a suggestion. So, like listeners of the podcast, if
we have suggestions, like I'm all yours, let us know
what you want us to do, let us know, hit
her up at Hooper ball or stop aim even exists?
So is AO well even exist? I don't want to
(41:52):
be ill of falling networks pouring out for the American
Online whatever that's what that stands for. I don't know
what to say as far. I'm gonna look it up now,
okay on set sim In the first twenty twenty one,
AOL became part of the new Yahoo. Yeah, yeah, it
(42:13):
is America Online. Let's go and that in mind, America's Online.
How do y'all think you would go? Like if we
had dial up internet? How do you think like that
would look from from a social standpoint, Like if we
were still like going into an AOL chat dial up,
Like I can remember getting home from school, like having
(42:35):
my dad plugged the phone line into you know something
and then like topping in on chat and having a
little my mom, get off the phone. I'm trying to
get on an I mean we kind of feel it
on game day, you know, like in Philadelphia we were
kind of waiting for we only had one either that
in the end zone, so we're just you know, waiting
(42:55):
for each other post stuff. So in some ways it
is like a trip back in time. Yeah, you kind
of had like pick and choose, like what is the
most important, Like what do we need to get out
right this second? You only have two seconds on this ethernet.
What is the one thing you're going to get out?
I have a question for you all too, And it's
something that I thought about yesterday. Was in twenty eleven,
(43:16):
when social was like really ramping up, like you really
saw like a decent change into how people were consuming
social did you ever think that you would be in
the position where you would be you know, director, you
would be coordinator, you know what I mean. Did you
ever think that there would be like jobs in a
social media space where your job is to create content
(43:38):
for people to consume from a social standpoint. Yeah, I
mean no, it's crazy. I just spoke at Careered at
my wife's school and their middle school kids. They're what twelve,
and I realized I've been working in social media as
long as they've been alive. Like wow, back in my
idea American online. But no, I think it's it's crazy
because TikTok in a way kind of feels like the
(43:58):
old school social media. You just post things and maybe
you'd go viral or it gets hundreds of thousands of views.
That's kind of what social was back on its like,
I don't know, let's post a picture of my hamburger
on Instagram. You just didn't really think about it. And
now things are more polish. But in some regards people
aren't expecting things to be the perfect right because you
look at most people on TikTok, they post on their phone,
(44:21):
you know, So it's I think that's a challenge for us.
It's making things look really cool, like a hype video.
At the same time we can have dancing cat memes,
so it's it's a good mix. I didn't think that.
I mean, like, I knew I enjoyed it. I knew
I wanted to do it at a certain point. Actually,
when I was in college, I was like doing marketing major.
I was like, I feel like I want to do this,
(44:42):
and then someone like talk to me and kind of
convinced me to not and I switched and that took
me longer. So always trust your instincts on what you
want to do, because now I knew that this was
what I wanted to do, and I wasted a little
bit of time, But that's all good. That's the life journey. Yeah, yeah, Patty,
for you, how did you know because working for Sacraman
(45:03):
River Cats, Like, how do you know you wanted to
do social as like a career. That's so funny because
I was just reflecting on this yesterday because I was
talking with Amber, who also worked for the River Cats,
and I was actually thinking about my interview process with
the River Cats, and they gave me a project like
an assessment similar to what I did to you, but
(45:24):
like on a way lower scale because this was like
twenty sixteen. And it was during that project that I
actually did in Las Vegas because I was on vacation
with my family and so I took the interview from
like the hotel room. I did the project from there.
It was when I was doing that project that I
was like, I could be a good marketer. The project
(45:44):
was like, our theme is Sacktown Grown, because you know,
we have a lot of farms. And so I went
through the roster and I looked at who was from
the Bay area and I was like, this campaign, we're
going to highlight all the people who were Sacktown ground.
And again it was just like a hypothetical assignment, but
I was like, you know what, I might have an
act for this kind of thing. I think in high
(46:05):
school I wanted to be like an advertiser anyways, Like
I don't know, I'm fairly quick witted when I'm not
under pressure, so I think given the time, I was like, Okay,
I think I could. I can do this. But I
think that was the spark. But again, social media was
so different, and that was what seven years ago that now,
(46:30):
like I tell everyone, everything that I've learned has been
through experience, not even from like a textbook or anything
like that. So that's that project is kind of when
I knew. And then also when I got here and
actually had a hand in posting things that people were
like enjoying, I was like, okay, w Admin, thank you, Yeah,
(46:54):
w Adman, great posts. Johnny Nigel, Kiana, thank you so
much for joining us. Everyone listening, stay tuned for part two,
where the social media team hands out awards
Welcome to the Inside the Oval podcast presided by Dignity Health.
I'm Patti Quan and I'm Haley Jones, and today we
are joined by our director of Social Media, Johnny Volk.
He was on episode eight of the podcast, our senior
social media producer, Nigel McWilliams he was episode twenty five,
and our newcomer making her Inside the Oval debut, our
(00:30):
very own social media coordinator, Keana Harado. Guys, thanks for
joining the podcast. Yeah, excited to be here again. Part two. Yeah,
longtime listener, second time caller. What are the questions you
guys get asked most frequently when when someone finds out
that you work in social media? For the forty nine ers,
(00:53):
how can I get on social Uh, that'd be like
the novel one question for me, like especially like running
around day with my phone kind of film with people
are like, hey, how can I get on social Where's
this going? So that's kind of the question. I get
a lot. You should like walk around with like the
handles or like a QR code that's like here, scan
(01:14):
this and then you're now following Twitter. That actually wouldn't
be a bad idea, like to get like a shirt,
but like the QR code. Honestly, just I would say
that and like which platform, what platforms does this go to.
I think a lot of people are surprised it's a
full time job, and they'll say, what do you do
in the offseason? Don't realize there's all behind the scenes
(01:35):
of work too. So I think telling people, hey, we
do more than just work game days, right, We do podcasts,
we do partnered content, community events. So I think showing
that it's more than just game days, it's a huge
part of it. I think the oddly the question I
get the most is typically from people who might not
follow us already or they're not really sure what like
(01:57):
an NFL social team does, because they go, so, do
you get to meet the players? And I'm like, that's
actually a really big part of my job, Like it'd
be really hard to be in social and not have
a relationship with them. So I actually get a very
seemingly basic question of do you get to meet the players?
Which I think is funny from like a fan perspective,
(02:18):
like it's cool to meet the players, but I think
when you've been in it this long, it's like, this
is very much a fundamental part of my job. I'm
surprised none of you said something around the lines of
so are we cutting this player or who are we signing?
The social admins have no say in personnel decisions, and
(02:39):
I will die on that hill. Yeah, I mean all
is that Trader Joe's when we traded from McCaffrey. I'm
just like grabbing orange chicken out of the freezer section
and my phone's blown up. We had no idea. It's like,
you just react to it and here's the news. Yeah,
so we find out what the rest of the world
really That's actually a funny story that we can get
into is and I think we went into this with
(03:00):
Noah for his episode Just where you were when the
Christian McCaffrey news broke. We heard from Johnny he was
at treat Joe's grabbing orange chicken from the frozen aisle,
which I highly recommend. It's like five bucks, so good,
twenty minutes so good. Yeah, highly recommend. Me and Haley
were at Norchstroum. I don't even know what we were
(03:22):
shopping for, but we were like, no clue, We're just
roaming around Norchstrum and I get the bleacher notification. We're like,
oh my gosh, like Christian McCaffrey. Where were you? Two?
Were you Nigel and Kiana? I think I was just
leaving getting home, and when I finally set my phone down,
I kind of realized, like, oh, we're getting Christian McCaffrey.
(03:44):
But I was just coming from the stadium and hit
it at home. So I was sick and I took
ni quill and my phone kept buzzing in bed and
I was like, oh, no, something's happening. And I opened
my phone and it was we got Christian and I
was like, oh, shoot, gotta get up. Fight the fight,
the sleep. That's always one of my favorites. First along
(04:05):
those lines, what post are you most proud of since
joining the forty nine or social team? I'll go cmc
arrival video. That was like the most, Like I really
put my heart into it just because like it's CMC,
Like we've seen what he can do on the football field,
(04:25):
amazing athlete, and just seeing how everything unfolded from texting
Noah and then like kind of hearing like where he
was when he found out and then coming back into
the office and then boom, like having a turnaround. Like
a video that fast with a lot of heavy editing too,
was just really exciting for me last year, Like I
(04:45):
really I really felt like I felt the ball rolling
a lot more than so. Uh. That was that was
my favorite so far saw. I mean, it's not a
work of art, but it was the first one that
got a million views. Was Christian walking out and his
new number. Yeah, I think for me to come to mind,
one was when we won the NFC Championship at home,
(05:07):
was nineteen to go to Super Bowl. And then this
past year in Mexico, getting the video Fred running out
with the flag. It's just like gave me goose bumps
and like people were going crazy, and I know it's
just a regular season Moday night game would have felt
like a playoff game in Mexico, So I don't know,
I was amped up. And then it's just one of
our best, most of few videos, So I was pretty
(05:29):
excited for that. Yeah, I think mine I can talk
about like my most viral, which I remember really well.
And I don't know if I discussed this in my
episode of Inside the Oval, but it was when the
pandemic had started and we had been tasked to do
a mask PSA for the state of California and so
(05:51):
my I guess my most viral post was the bas
Saint grab a face mask using the clip of George
is Conversion in New Orleans. But I think the posts
that I'm most proud of would probably be winning the
NFC Championship at Levi Stadium in twenty nineteen. I was
(06:12):
in the press box for that game, and so hitting
like the forty nine ers or NFC champions was incredibly
cool because we hadn't been there in a while. We
had gone through some it's tough for seasons since I'd
gotten here, So that was definitely something to be proud
of for the entire team. Along those lines, do you
(06:32):
guys have favorite platforms and if they do, do your
favorite posts or your favorite like your better material tend
to matriculate onto those specific platforms. I mean, personally, I
love Instagram the most. I think I use it for
you know, news, use it for vacation planning. It's some
way taken over for YELP. For me, like if we're
(06:54):
going out to dinner, I'll look at their Instagram. And
you know, for us on social it's probably our most
engaging channel too, So it's easy for me to like
kind of gravitate towards it. Yeah, I would go a
G two sorry, oh good, you go ahead. Oh. I
was like, I'm a TikTok girly. I Um, it's fun
to have a little bit more fun on that platform.
(07:16):
And I do look it up, Like if I want
to look for food or something, I'll look up like
San Francisco food. Yeah, ig for me, um, the same
as Johnny Like I it's like a It's like a
yell for me too, like uh music from uh, you know,
up and coming like artists, you know, stuff that just
(07:38):
really catches my attention. I'm always like, okay, let's see
what the Instagram looks like. So I'm also an Instagram girly.
Sorry Keana, You're You're on your own hear you know
I feel about TikTok no. I think Instagram with some
of the new features that they have, like I definitely
I play into their like algorithm because I'm definitely looking
at those suggested reels from people that I don't fall
(08:00):
although I'm definitely like going down these rabbit holes, which
I should be mad about, but honestly, like that's what
it is. I think social can definitely serve as like
a kind of escape. So definitely Instagram, and to Johnny's point,
like it is our strongest following, our most engaged audience.
And so I think when you're in it and you're
(08:22):
constantly consuming it personally, you can kind of see how
people gravitate towards different kinds of content, So consuming it
personally I think only helps you professionally when you're thinking
about like team content and things like that. What was
all of your I was about to be like all
of y'all's. Okay, I don't know where that came Southern accent, Okay.
What was your first social media platform you ever had? Oh?
(08:45):
Facebook two thousand and what I was in middle school?
I had a profile pitch of a Power Ranger because
they're my favorite. I don't know if AOL aim messenger counts,
but it's kind of social media. This shark is supposed
to have like a throw back tonight night Tonight, Why
two K or something like that, and said, do you
remember your aim AOL name like I remember mine? I
(09:06):
remember in middle school, Blue Dolphins seventy two broke up
with me through AOL in some message. So I always
remember that. I feel old my space and I'm the
youngest person here. I feel like, who's in your top
four on my Space? It changes, it changes. Yeah, you
had to fight for that spot. It wasn't you know,
(09:28):
given you got to change the background too. Yeah, undercover coding.
I forgot everything about it, but that was that was
the first. To be fair, my parents didn't let me
have on my Space, but I really wanted one. So
I was never in anyone's top five or whatever because
I didn't have a profile. Mine might have been Tumbler
(09:51):
aside from Facebook, like Tumbler is no longer. I don't
think in existence um, but there I would do the
same thing, like like my Space, I would change my
background to whatever celebrity I was crushing on. I would
like repost these like sappy like well probably memes at
the time before we knew what memes were. But I
(10:13):
actually do remember my aim name and it was yeah,
I had two my first three I did. My first
one was Halla two duh ball or three? Okay, okay.
Because I played a little hoops growing up, I wonder
if that ig handles available, what's it? What's a jump side?
(10:33):
Looked like Patty, that's so funny. David was asking me
that the other day, and I haven't shot a ball
in a while, so I really couldn't tell you. And
then my second one, because you know, I didn't want
everything to be about basketball, like I wasn't like a
like a prodigy or anything, was Hamburger Patty. Oh three,
So my favorite number was three. Um, but those were
(10:54):
my aim handles. Have you had a hamburger recently you
shot a basketball, I'm gonna be very disappointed if you don't,
like put an Instagram post up of like Hamburger Patty
and you eating a hamburger. I feel like there are historically, no,
there are historically photos of me eating hamburgers. Away will
pull it up. It's like deep in the archives, deep
(11:16):
when Instagram was like for photo editing and not for
like yeah social Yeah. I think that's so funny because
I still like people like remember me from high school
like I was I went to somewhere early college and
people remember me just based on like my powering just
profile picture like I and now like it's like cooled
(11:38):
like like power ingers. But back then I was brave
enough and my friends Dionne Daniels in Reginald House. It
always supported my weirdness in my love for powers, red, green, blue, black, white. Okay,
so r I Peter Tommy. That was really that was
actually really sad for me because I was so invested
(11:59):
into him in this character the first four four to
five ray ranges. Really Yeah, So on game days we
switch up our roles and the platforms that we own
on that day. What's been your guys' craziest game day
and which has been your favorite channel to run or
(12:21):
contribute to Mexico. Mexico was the first time I was
like in an outside press box so you could hear
the people, and I was like, oh my god, this
I mean. It didn't help that half of our staff
didn't have internet either, so that was fun. But I
had internet, so it worked and I was tweeting and
it was fun and we did Spanglish on it and
it was really great. But it was really cool to
(12:43):
actually be able to hear people cheering and like, we
have to be quiet in the press box normally on
game day, so it was fun to not have to
be so quiet. I think A two, the first game
of the COVID season was just weird, right and like
a no fans like the weird white noise. So it's
just like this isn't it's kind of surreal. Um, So
(13:06):
I'm so glad Ruby on that. More exciting was probably
the Green Bay game last year, just because it's it
was cold and the game didn't start with any like
weather snow, but then we go into you know, like
the working area to like stay warm, I mean head
back out. It's just snowfall, and it was just like,
I don't know, bucket lists, You're working Lambeau playoff game
in the snow. Um. Yeah. Then obviously we all know
(13:29):
how it ended, so it was pretty fun. Yeah. I
think my favorite was when we uh did it was
whatever game Matthew Lewis came to I can't remember, but
for whatever reason, he just became one of my favorite
people because he's a nice person, such a cool guy. Um.
Him and his wife was so cool and I I
really got a lot of great content out of that
(13:51):
day too. And that was like one of the ones
where I was rolling around with the um the R
Sikes on the RS two and just kind of having
fun and just kind of really seeing people that he
had never been to a football game before, so seeing
his eyes like light up, seeing people like genuinely engaged
and you know, enjoying themselves. That that that hit me hard.
(14:12):
I was like, Okay, it was like, you know, sports,
when people talk about how um sports is such a
such an important factor to you know, how well we
connect with one another. I just I saw that and
it just it was it was a really important moment
for me. Yeah. I think the craziest game days are
ones where we literally have zero service on the field
(14:35):
and we're like running to connect our ethernet or like
running into a tunnel to like upload something but get
back quickly so we won't have to miss a play.
I would almost argue that, like, no, like tough WiFi
service games are worse than like bad weather games. Maybe
a hot take. I haven't had a rain game. I
(14:59):
mean I would say I would say tough Wi fi
just because, like I mean, if it's raining, you still
get your stuff out. I mean, but games when I'm
having to like run over to you but hey, I
don't have any service or you know, I'm the internet
is not working like for a moment. It's just I mean,
it makes it really difficult for you to get content
out on time. Yeah, And I think for us, we're
(15:20):
all pretty passionate about our job. I mean, you know,
we want to get stuff posted, so you feel helpless
when there's no service. You just feel miserable. When it's raining,
it's like I can physically do my job, but I'm soaked,
I can't type because of screens all wet. It's nice
when you're least home for those games you can you
get just drive home, but then when you got to
head back for a road trip, it's like, well, I'm
(15:40):
just soggy and not fun. So yeah, I'd take I
don't know. They're both bad, but about a bad bad
weather and no Wi Fi because Murphy's logging. You mentioned
that you guys switch up like platforms for a game day.
How do you pick who is on what platform for
what game? We have a lottery kind of like the
(16:02):
NBA drags the worst the week before. Now I think
we kind of just rotate. We used to be superstitious
about it um, but now I think we kind of
just give each other, you know, mix it up. I'm
hearing Keiana didn't work a rain game makes me think
maybe the first RAND game sore. You could take the field.
But yeah, I think we kind of just talk about
(16:22):
what do you want to do this this game. Yeah, yeah,
to your point of superstition, I think it was. Uh.
In twenty nineteen, I was always in the press box
because we just kept winning whenever I was live tweeting,
and then you were always on the field, and then
you know, Meg at the time was always on Facebook.
And then I know in twenty twenty one, we didn't
(16:46):
start super hot that season, and then I bought this
pair of Joggers and I wore them to the Cincinnati game.
That was that crazy game where we went in overtime,
BA had the like game winning touchdown, And from that
point on, I was like, I must be on the
field because my joggers are lucky, and you know what
they were, because then we went on a we went
on a run. Unfortunately that luck ran out, but for
(17:11):
that duration that we were winning, I definitely believed that
my joggers brought this team luck. Did I have men's clothes?
They absolutely have men's clothes, very comfortable. Yeah. If you
go to the Lululemon in Valley Fair, Austin Moss is
on the wall, shout out Austin. He was on the
(17:32):
podcast two episodes Age. Yeah, Okay, Nigel Keiana, do you
guys have game day superstitions or lugs that you wear
every game day. Oh, I have to listen to the
Chief key before I come in. I have to. I
don't know why, but every game were like I'm super amped,
(17:56):
or games were specifically I'm getting the content, like the ball,
like the catches coming, rid zone, touchdown's coming to me.
It's either I bumped an extre an extreme amount of
Chief Keef before I walked in here, or uh, yeah,
there's no go. I'm just kind of like just so
twenty twenty three, you'll pull up the game day and
Lulu Lemon Joggers fighting Chief Kief, which Chief Kief's song
(18:21):
My favorite is Koole with the k and then my
second one is Fanito. Put those two in rotation and
then we buff okay, and I'm lit. Yeah. Um, I
had target Joggers and um there's nothing wrong with them.
I love Fair great. Um. I actually bought a second
(18:44):
fair because the other one, like the strength. Something happened
but those and like a pair of dungs. And that
was the first time I wore it together. Was CMC's
Triple Crown game. So and then after that, I was like,
obviously we gotta like keep one piece of this in rotation.
I'm so jealous. I'm in the press box every game,
and it would look very odd if I wore the
(19:05):
same like suit for multiple games in a row. If
I just showed up and I was like in the
same business suit every game, I don't think anyone would
fault you for that. Like, I feel like all of
us in our own way have like our superstitions, like
Johnny can't go to piezs or like he has to
eat a Matt cosmic brownie or whatever cosmic brownie. The
(19:30):
captions your while today, I would say, yeah, like, yeah,
it's funny because we know that we don't actually have
an impact on the game, right, but it's way more
fun to win obviously, Um, so we kind of do
(19:51):
things like for me, yeah, it's like I always have
to have the same snack or I have to have
the same coffee for a game day. But it's kind
of fun. Like, you know, we grew up playing sports,
so we had our own kind of superstitions as athletes,
and then I'm sure the players all do have their
stuff too, So it's just kind of football. It's once
a week, so it makes sense to kind of keep
with that routine. Actually, on that Patty played basketball. We
(20:13):
talked about that earlier. What sports did you guys play
growing up? Basketball? Football, tennis? Oh yeah, I was it
and I was a lifeguard. I guess that's a sport.
So I don't want to follow that up. I cheered.
I did one and that was it. Um I was.
(20:35):
I did a lot of education, educational things. I was on, like, um,
I can't on our society, and then the like I
forgot what it's called now, it's been so long when
class Like I wasn't class president, but I was on
that board. I was the secretary, like student government. Yeah, yeah,
that's a sport you like, extualize your brain. Yeah, I
(20:56):
was exercising my brain a lot. What was your favorite cheer?
I wouldn't say there was a favor. My school colors
were like black and silver, and they had one that
was super easy that would literally just black silver, black silver,
and like it was a repetitive thing and that was
super easy to remember. Yeah, baseball, soccer, football, But now
(21:19):
kind of like all the sports, yeah, I kind of
keep tabs in like the Bay Area teams too, even
though I didn't like play basketball, definitely Fall Warriors, and
you know, we work with our social teams, so thanks
it fun. I'd like to add that I picked up
pickleball recently and it is a great sport. I highly
recommend anyone who was interested to just give it a try.
(21:43):
Shout out Noah Hammerman Pickleball Baby also an episode of
Inside the Oval. Yes, check out his episode. I don't
think we discussed pickleball then because I personally didn't know
just how great the sport was. And now that I'm
in it, I'm really invested. So it's on my list.
Eric a set for Christmas, and I keep telling him like,
we gotta gotta go, gotta do it. Okay, I want
(22:08):
you guys to take me through your week in Mexico,
namely Johnny Kiana because me and Nigel were freezing in
Colorado Springs. But like, take me through what you did,
what you saw, what was your favorite part all that
leading up to the game, we had a fun series
(22:29):
where we took a mini helmet around Mexico. Shout out Brian,
shout out Brian affectionately named and I think that was
really cool because we got to see Mexico city really
like we took it to famous places around Mexico City,
and we kind of just walked. Hayley was there with me.
That's why I keep saying we we kind of just walked,
(22:51):
and it was it was nice to be in a
different place. I mean I almost died because I was
shockingly sick there too. So we went to the hike
up the castle. Yeah, I got up hill and like
the elevations different there, So I got to the top
and I thought I was going to die. But um,
(23:12):
outside of that, I think that was one of the
best days. And then we found like a little cafe
that we liked to eat in the morning and do
work at, so that was nice. It was just a
nice experience. I think we also did the prep camp stuff.
Mexico was so fun because we worked so hard leading
up to it, right and we've got the news that
we're going there. We're super stoked. Nigiated a cool hype
(23:34):
video using footage from like our last trip to Mexico,
and so to put all that work into it and
then be there in person was kind of crazy. And
the game itself was awesome. City was amazing. Kean alluded
to it, but we're all kind of like battling some
type of elevation sickness, so like fighting through that. But
it's just so cool to see how avid the fans
(23:55):
are and how much they love forty nine ers. We
were not the home team, but I you we nine
percent of the crowd seemed like Niner fans. So yeah,
it's an awesome time. I got to use some of
our Spanish and see some of our friends down to
Mexico we've been working with, So yeah, just awesome experience.
On the flip side of that, what was Colorado? Like?
(24:17):
I kept seeing snow photos and I was like, thank God,
I'm not in Colorado. Thankfully, the place we were staying
was incredibly nice, so shout out to spent in the
whole logistics team for setting that up. Honestly, coming from
California never really been in the snow, the Green Bay
(24:40):
game really prepared me. Where like I really invested into
like cold weather gear because it was like negative one
in Green Bay, so I already had the gear. So honestly,
I felt prepared for Colorado Springs because it was cold, like,
it was very cold. Also, I realized that snowflake look
(25:01):
like the emoji on our phones. I literally thought it
was a man made like this is what a snowflake
should look like. That is where my eyes were open
to Like the shape of snowflakes. They're so intricate and
delicate and beautiful like it was. It was. It was incredible.
(25:23):
You know, you're from southern California when the thing is.
I had other people tell me because I posted about it,
and they were like, I didn't know they looked like
that either. And granted, like the other people were not
from areas that get a lot of snow, so honestly,
like you've learned something new every day, and that was
that was my learning experience. It was the shape of snowflakes,
(25:46):
so like prior for me, I got prepared because my
mom and dad had came prior a couple of weeks before,
and we went to the mall. We got a bunch
of stuff. I got some thermals, some long John's just
kind of I knew I had to stay warm. When
we got up to brought more amazing landscape. It was beautiful.
(26:08):
I walked out of my room and it's like mountains.
I love. I love the way mountains look, but they
looked so much better with snow on them. And just
the whole experience. Like I went to the zoo. I
got to feed a giraffe that was probably like one
of my favorites, like never fed or giraffe before, but
it kind of just like stuck his long neck like
over this like bearing. And then I had some lettuce
(26:30):
and I took this lettuce and I lifted my hand
up and he looked at me and he took his
tongue and he took this lettuce and then put it
in his mouth and he ate the lettuce. But it
was just like he connected with me, like seriously, Like
I got the video on my phone like I can,
I can show it too, but yeah, seriously, giraffe connected
with me. But you know, other than that, like seeing
like you know, Patty being genuinely like you know, excited,
(26:52):
and just seeing everybody kind of like just in their
own way just enjoying the experience that it's really cool.
And it was cold as hell out on the field
for practice. I had to go to Tea for to
bar his electronic handwarms because my hands just stopped like bending,
like my finger just stopped bending at all. So then
(27:14):
you all made it to Mexico with us. The game
kind of alluded to was crazy. Technically an away game
didn't feel like it. We're battling Wi Fi issues. The
walked from the press box to the field was really long.
We couldn't hear press box announcements. There was a like
light show to Thunderstruck. What were your most memorable memories
(27:39):
from that game day? Oh, running in and go get
the bump box out of the rain because it was
just sitting out near the tunnel. And I looked at
Cray and he was busy. He was busy. I was like,
oh my god, there's something he's getting like. It was wet.
So I ran and almost slipped and bust my ass
(28:00):
running into where the players were coming out. But yeah,
I had to say the bump box. I guess I
didn't read the forecast too closely and I could have
used Patty's meteorologists a degree. But it was nice all
day and then right at kickoff it just started pouring
and as Teca is covered for the fans but not
for the field, so I was not prepared. But being
(28:21):
a soccer stadium, they have those benches with the little
roofs and that's where the best service was, so I
was like this is so clutch, and I was able
to go in there. But I was just sitting on
a soccer bench watching a football game in the rain, posting,
So it was just kind of like a you know,
fun little moment for me. It wasn't capturing BA throw
(28:44):
football into that's right. That was a kind of wild game. Yeah,
so shout out Nick Shibetta. I scored a touchdown and
he goes to wind up, and I like, still recorded,
but definitely turned my body and I was just prepared for,
you know, in case it hit one of us. Here
a thud and I look over and I was just
like in shock. Thankfully, Shabetta was laughing, so I started
(29:06):
laughing too, and then I was like, are you okay?
As yeah, like it only hit me in my thigh.
It wasn't, you know, like a critical hit. And then
seeing the guy's reaction to like BA came over, Christian
was like are you okay? And I just kept recording
and I was like, I don't know if I'll ever
use this end up kind of going viral for him.
George came up and hugged him, So it's kind of funny.
(29:26):
It shows how nice the guys are too. It's just
like a random moment that our producer got hit after
a touchdown and they got to keep the ball. Brady
came and signed it for him and give it to
him the next day when I got back. So really
cool moment. I would say. They had like this party
area for the fans before the game too, which we
had to walk through to get to the press box
(29:48):
and to the field. So I'm like walking through all
these fans, which was really crazy. And then as I'm
still walking, I see NFL commissioner. I'm like, and I'm
walking and I'm like, did I actually just see that? Yep?
I shureted keep walk in and it was just like
a hike back and forth, and it was really funny
just to constantly see the people living their best life
and I'm like running around in this crowd trying to work.
(30:12):
I really enjoyed witnessing like the Mexican national anthem being
sung um. I thought that was just like a really
powerful moment, and the artist was just incredibly talented, Like
I got chills, um, and that was like the first
time I'd heard that anthem, I think live, and so
(30:33):
that was really cool for me. I think to see
like to hear the fans like singing it as well.
And then you know, like Alfredo had a moment where
he was crying because I think there was just like
so much pride in that um. That was that really,
I think stuck with me, like I will, I have
nothing but great things to say about the Mexican national anthem.
It is a bop, Haley, what was yours? Didn't you
(30:53):
say that about? Oh? Yes, I do love O Canada.
So like anytime the Sharks are playing at Canadian team,
I'm all about oh Canada. Like I know, I know
the national anthem, but I also think I could go
word for word um on the Canadian anthem is just
a North American national anthem. I love on Spotify the
(31:19):
national anthe No, but yeah, those were like really cool,
I think to just like witness UM in person. And
also we had apparently we didn't know where we were
sitting in the press box, And so when I got
to the stadium, I set up my stuff and I
went down to the field to capture some pregame stuff.
And then at some point I came back up and
(31:43):
my stuff wasn't where I left it, and I couldn't
find anyone from our team, and I was really freaking
out because again we like the service was pretty poor,
and so I'm like staring. I'm like analyzing the entire
outdoor press box, which like had fans sections behind it,
so like I didn't know where it started or like
where it ended, and I was incredibly confused. Turns out
(32:08):
our coworkers had moved all of our things to where
we were supposed to be sitting in the outdoor press box,
and I had found them eventually, but I was incredibly
freaked out for a moment that I couldn't find anyone
that I knew. Maybe they had left, I had I
felt abandoned. I don't know. It was incredibly strange because
no one told me that we were like moving seats
(32:28):
in the press box, and my only reference was like
that photo you had sent to me when you first
got there, so the original spot, and I was like, okay,
this section my stuff wasn't nowhere to be found. We
moved your stuff and forgot your like Wi Fi hookup too,
You did like your cable hook up, so then you
didn't have internet for which actually ended up being incredibly
huge that we had those Ethernet connections because luckily we
(32:52):
had brought like our laptop ethernets, but like I know,
like some of your team, Haley had had forgotten them,
and so I know, Lindsay was sitting next to me
and she connected her phone to my phone ethernet and
was looking up stats from her iPhone. Yeah, she wrote
the entire postgame article on her phone and then sent
(33:16):
it to I think either me or Bree when they
were on the when you guys were all on the
plane to post. So that entire article was written on
her phone during the game, but she didn't have WiFi. Yeah,
that was crazy, crappy. Gotta make it work, right, show
must go on. Yeah, speaking of Mexico, but kind of
(33:36):
changing topics, A huge congratulations is an order because you
are all nominated for the Sports Business Journal twenty twenty
three Award Best in Social Sports Social Media for your
work marketing in Mexico this year. What were some of
the challenges of moving into a new market and then
(33:58):
also like what were some of the most reward boarding
things from this year in kind of tackling a whole
new set of responsibilities. Yeah, I mean I'll touch on briefly.
I think we want to speak the language of the fans.
So adding Keana to the team who is bilingual as massive.
I don't think you can just pretend to know the
culture without having people you know who like live in it, right,
(34:21):
So I think that was huge And like adding you know,
people off from the video side and having like a
specific looks, look and feel with graphics too, working with
the team in Mexico, our agency down there, working with
l Snap NFL which is a great account, and the
NFL Mexico Social team, and just kind of speak the
(34:42):
language and you know, get into the Mexican culture and
not just assume that we know what they want or
what they want to be seeing from us. So I
think really talking to people in the ground and it
was like massive for you know, our success. And when
we did cost of the little Swarting nine ers, it
was really cool because like you just saw the fans
and they loved everything that was there because there was
like stickers, you could buy shirts and stuff, you could
(35:05):
buy gear, and then they had the posters like everything
it was done really nice and just like the setup
in the back, it just had a completely different feel
to it. But one of the things I said interviewing
this entire time was Like one of the things I
liked about the forty nine ers is that they were
really branded well and everything looked consistent, and then going
into Mexico, it was still consistent, but it had a
(35:28):
different feel to it. I really enjoy looking at the
old footage from when they played, and I kind of
was able to really gather a good sense of how
I could approach the content in a way that would
be receptible to you know, put together a decent highlight
on some social content. So that was that was pretty
cool seeing the old footage and seeing the fans like
(35:49):
really engaged and like going crazy and like old school
sild of sam stuff. I think the Four Nighters did
a really good job of like putting investment into wanting
to make a big statement while we were there. And yeah,
like Johnny said, I think adding Keyana who could who
can speak the language and tell us kind of like
(36:11):
the nuances of different different things um is really helpful
because I think ultimately we want to be as authentic
as we can, and like we can't necessarily do that
from where we are currently, like in the Bay UM,
so really leaning on our resources in Mexico and um,
you know our people in the community here in the
(36:31):
Bay as well. UM was super really helpful. And I think,
you know, we we're constantly learning from our fans and
that fan base. Um, it's super passionate and you know,
we definitely see that, and we we knew that going
into it, and so I think the challenge for us
is just like, how do we keep you know, feeding
(36:53):
this passion with with authentic and genuine content that they
can engage with and really resonate with. So my question
for all of you us what is next for forty
nine or social how do we level up from here?
(37:13):
What can faithful look forward to from us this season?
Tumbler bringing it back Yeah, by space is huge. No,
I think you know, I definitely hear from you guys too.
But just making the fans fool connected to the team.
We have a really good team. It's just crazy. We
(37:34):
were looking at we had in all hands yesterday and
John Lynch spoke to us and kind of shared like
roster updates and depth charts stuff, and it's just crazy, like, oh,
Christian McCaffrey, just casually in the backfield, we have George Kittle,
you have Fred Warner. You know, Telennah was an All
Pro last year, as I was the fifth round pick.
So the team's really good. I think it's will be
(37:55):
tasked with capturing the excitement and demand and keeping people
engage in so um, I'm curious where the platforms go,
Like what's the future for Twitter, TikTok, Instagram. They seem
like they change daily, so that's kind of a challenge
for us as staying on top of those trends, um
using new music and things like that and videos will
be big for us. Yeah, I said, going all out
(38:19):
from a video standpoint, like creating cool, more cool reels,
integrate more photos into reels as well, and really up
in the game as far as from an editing standpoint
to like really adding more with dynamic approach to the
edits to make them, you know, stand out more and
(38:39):
really get the fans engaged with the content. Because when
I'm editing, I'm genuinely, like super excited, Like I have
this like burning desire to do you know, put my
heart and do my best with every evidence edit. And
so when I see that, you know, the content is
being being liked, it kind of it fuels me up
to go even harder, so really appreciate the faithful. And yeah,
(39:04):
again as a as a TikTok, really definitely want to
bring new content there because I feel like that platform
we can have more fun with and I think, you know,
we always get the like sit down interviews with the
guys and just like get to see that side of them,
but a lot of them have great personalities, and I
feel like just showcasing that more and like just showing
(39:25):
like we do have fun here. It is a great
place to work out, Like we have a lot of fun,
and I just want to like show that more to people. Yeah,
I think there's been a trend in like highlighting creators,
which I absolutely love, just I think as all of
us being creators, Like I don't know why anyone should
care or know like that I'm the social media manager
for the Fortune, you know, like there are fans who
(39:46):
are like who know who we are, which is like
kind of silly, but also at the same time, I
think shows just how passionate they are about this team.
And so I think in a like in wanting to
showcase our player, there's like a lot of the guys
that you named Johnny and even some of the guys
who like people don't know, I think is super important.
(40:06):
In addition to kind of like showing off our work
and like you know, putting putting a face to the
caption or whatever. I think there is this kind of shift,
and so I think it's really cool that people can
see and especially through this podcast, even just like what
people do on the day to day and like how
they contribute regularly to what people are seeing and consuming.
(40:28):
I think is really cool. You know, I think we're
definitely growing and in some of these emerging social platforms.
So as much as I am indifferent about TikTok, I
definitely see the value in it and obviously want to
prioritize that, and you know, get inspired from things like
(40:48):
from other teams or other creators and things like that.
And then I think, you know, just trying to stay
afloat when it comes to other platforms and their changes
and the nuances of each one um is really important.
So I think just like staying on our toes, you know,
being being flexible like a like a dB, like those
like little drills that they do with their like hips.
(41:10):
Just kind of like, yeah, shift, why isn't this we
should have a social media combine. I keep saying this
every year, like I wanst see so Patty roam with
the phone. You know who can find emode you the fastest.
Just we can hit some drills this year, maybe training camp.
That will be pretty fun too. Yeah, we're also up
(41:31):
with a suggestion. So, like listeners of the podcast, if
we have suggestions, like I'm all yours, let us know
what you want us to do, let us know, hit
her up at Hooper ball or stop aim even exists?
So is AO well even exist? I don't want to
(41:52):
be ill of falling networks pouring out for the American
Online whatever that's what that stands for. I don't know
what to say as far. I'm gonna look it up now,
okay on set sim In the first twenty twenty one,
AOL became part of the new Yahoo. Yeah, yeah, it
(42:13):
is America Online. Let's go and that in mind, America's Online.
How do y'all think you would go? Like if we
had dial up internet? How do you think like that
would look from from a social standpoint, Like if we
were still like going into an AOL chat dial up,
Like I can remember getting home from school, like having
(42:35):
my dad plugged the phone line into you know something
and then like topping in on chat and having a
little my mom, get off the phone. I'm trying to
get on an I mean we kind of feel it
on game day, you know, like in Philadelphia we were
kind of waiting for we only had one either that
in the end zone, so we're just you know, waiting
(42:55):
for each other post stuff. So in some ways it
is like a trip back in time. Yeah, you kind
of had like pick and choose, like what is the
most important, Like what do we need to get out
right this second? You only have two seconds on this ethernet.
What is the one thing you're going to get out?
I have a question for you all too, And it's
something that I thought about yesterday. Was in twenty eleven,
(43:16):
when social was like really ramping up, like you really
saw like a decent change into how people were consuming
social did you ever think that you would be in
the position where you would be you know, director, you
would be coordinator, you know what I mean. Did you
ever think that there would be like jobs in a
social media space where your job is to create content
(43:38):
for people to consume from a social standpoint. Yeah, I
mean no, it's crazy. I just spoke at Careered at
my wife's school and their middle school kids. They're what twelve,
and I realized I've been working in social media as
long as they've been alive. Like wow, back in my
idea American online. But no, I think it's it's crazy
because TikTok in a way kind of feels like the
(43:58):
old school social media. You just post things and maybe
you'd go viral or it gets hundreds of thousands of views.
That's kind of what social was back on its like,
I don't know, let's post a picture of my hamburger
on Instagram. You just didn't really think about it. And
now things are more polish. But in some regards people
aren't expecting things to be the perfect right because you
look at most people on TikTok, they post on their phone,
(44:21):
you know, So it's I think that's a challenge for us.
It's making things look really cool, like a hype video.
At the same time we can have dancing cat memes,
so it's it's a good mix. I didn't think that.
I mean, like, I knew I enjoyed it. I knew
I wanted to do it at a certain point. Actually,
when I was in college, I was like doing marketing major.
I was like, I feel like I want to do this,
(44:42):
and then someone like talk to me and kind of
convinced me to not and I switched and that took
me longer. So always trust your instincts on what you
want to do, because now I knew that this was
what I wanted to do, and I wasted a little
bit of time, But that's all good. That's the life journey. Yeah, yeah, Patty,
for you, how did you know because working for Sacraman
(45:03):
River Cats, Like, how do you know you wanted to
do social as like a career. That's so funny because
I was just reflecting on this yesterday because I was
talking with Amber, who also worked for the River Cats,
and I was actually thinking about my interview process with
the River Cats, and they gave me a project like
an assessment similar to what I did to you, but
(45:24):
like on a way lower scale because this was like
twenty sixteen. And it was during that project that I
actually did in Las Vegas because I was on vacation
with my family and so I took the interview from
like the hotel room. I did the project from there.
It was when I was doing that project that I
was like, I could be a good marketer. The project
(45:44):
was like, our theme is Sacktown Grown, because you know,
we have a lot of farms. And so I went
through the roster and I looked at who was from
the Bay area and I was like, this campaign, we're
going to highlight all the people who were Sacktown ground.
And again it was just like a hypothetical assignment, but
I was like, you know what, I might have an
act for this kind of thing. I think in high
(46:05):
school I wanted to be like an advertiser anyways, Like
I don't know, I'm fairly quick witted when I'm not
under pressure, so I think given the time, I was like, Okay,
I think I could. I can do this. But I
think that was the spark. But again, social media was
so different, and that was what seven years ago that now,
(46:30):
like I tell everyone, everything that I've learned has been
through experience, not even from like a textbook or anything
like that. So that's that project is kind of when
I knew. And then also when I got here and
actually had a hand in posting things that people were
like enjoying, I was like, okay, w Admin, thank you, Yeah,
(46:54):
w Adman, great posts. Johnny Nigel, Kiana, thank you so
much for joining us. Everyone listening, stay tuned for part two,
where the social media team hands out awards
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