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October 1, 2022 18 mins
On this episode of "The Snap," Sydney Jones is joined by Broncos Strategic Communications Manager Megan Boyle to discuss her role with the team, the Broncos’ upcoming trip to Las Vegas from a public relations standpoint and more. Boyle also discusses challenges she’s faced in the industry and the path she took to get to where she is today. Want more of "The Snap"? Subscribe on iTunes, Spotify, TuneIn, Stitcher or wherever you find your podcasts. Make sure to leave a rating and review.

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Speaker 1 (00:00):
Hey, this is Bradley Chub. Are you listening to this now?
Hey's scorning the Sudden? Hey list is Tim Patrick. Are
you listening to The Snap with Sidney Dones on Broncos
podcast Network. Yere, Hello everyone, Welcome back inside the uc
Hell Training Center for this week's edition of The Snap.
Team reporter and host is Sidney Jones here, and joining
me inside the Broncos podcast studio today is Denver Broncos

(00:22):
strateachic communications manager Megan Boyle. Megan, thank you so much
for joining me here today. Thanks for having me of course.
How are you doing. How's the season been so far
for you? It's been good. It's been going by very fast,
but sometimes that's a good thing. Um, so far, you know,
teams looking pretty good and now I can't believe it's
already week four. It's by fast. Well, you're enough to

(00:44):
have to Vegas this weekend. We leave Saturday. Yeah. Yeah,
everything's pretty much packed your just from a pr perspective.
We have practice and media for today and then we
board the plane and get ready for game day on Sunday. Yeah. Well,
to be a fun one this weekend. First, a f
C West matchup of the season for the Broncos, Megan.
As many of my listeners know here on the Snap,

(01:06):
one of my main goals is to highlight some of
the most prominent and dominant women in and around the NFL. So,
just to start, can you tell me what's your current
role with the Broncos really entails? Yeah, so I'm the
Strategic Communications Manager UM. I work with a team of
four and five other individuals that comprise our PR department,
and together we all work towards highlighting the team both

(01:28):
internally and externally off the field and on the field.
UH me specifically working closely with our corporate communications initiatives,
so anything fan facing, marketing, ticketing, are great corporate partners
and all the work that they're doing UM, community efforts,
those types of things. Megan, how did you land this
role here in Denver? Can you kind of walk me

(01:49):
through the path that led you to where you are today? Yeah,
it was a long time coming. So even though this
is my second season with the team, it is my
sixth overall in the NFL. I started off in college athletics,
um quickly realized that I wanted to work in professional sports,
and after a brief internship with the National Football League.

(02:11):
I was like, this is what I want to do.
So worked with for a few other teams UM around
the league, and I joked I started off on the
East Coast and moved further and further west, and now
I'm in Denver. UM moved out to Denver. I guess
two years ago. Now, UM saw this job open up
and immediately applied and I got the job and started.

(02:34):
I would think, I think it was like a week
later or something like that was a very very fast,
very fast start. Date. You mentioned you always wanted to
work in professional sports. What kind of leaned you towards
the PR side of things? Yeah, So I started off
as a student journalist for my student newspaper UM. I
went to the University of Pittsburgh, and like every college freshman,

(02:55):
I was pre med and I thought I knew what
I wanted to do. I wanted to go into physical therapy.
I had guaranteed acceptance into the doctorate program there at
pitt And after one physics class, I was like, this
is not for me, Absolutely not, Nope. I think I
put my pencil down halfway through the class and I
was like, I'm not even gonna pay attention for the
rest of it because I'm going to drop this. So

(03:18):
after that, I switched my major to an English literature
major and I studied British litter oddly enough, Yeah, just
a passion of mine that was very odd. And then
I started writing for the student newspaper as a sports
writer and I was the only person assigned to our
softball beat, and I got really close with the sports

(03:40):
information director for softball and he kind of recruited me
to what we call the dark side, so the PR.
And he was like, yeah, I think you'd be really
great at this, Like you should come join our department.
So I just transferred over and started working in the
S I D Office And that's kind of how I
transferred into PR. And I haven't looked bad since, am

(04:01):
I gonna along that path? Where there any challenges that
you've really faced in this industry and how did you
overcome some of those? Yeah? A lot um, I think Firstly, obviously,
being a woman can be difficult at times. You're just
put under different challenges than some of your other coworkers,
and you find ways to stick up for yourself and

(04:23):
find your voice and kind of stand firm on that.
And that comes with age. And it comes with maturity
throughout the league. And I was lucky enough very early
on to have female mentors in my role that I
could look up to and be like, Okay, she's doing it.
She is you know, I've been doing it for a

(04:43):
long time that I can look at her and be like, Okay,
what were her path And I really had strong female
role models in every place that I worked at, which
I think is really unique and yeah, that is I know,
it's a very special experience because not everyone had that,
But luckily for me, I had that every step of
a wit of the way. And I had not only

(05:04):
female advocates for me, but some of my male coworkers
advocating for me as well, which is so important. You
need those male allies. Um. So, I think any challenge
that I had to overcome was aided by the support
system that I had in my professional network. I don't
think I would be where I am today without them.

(05:25):
That's so great to hear am again. Kind of going
back to your job here. I know, as we know
in this industry, every day looks a little bit different here.
But what is kind of your day to day look
like on a weekly basis during the season, so it
revolves heavily around the team and practice in our media availability,
so we will have media out here. I think it's
like four times a week, UM, with some practice in between.

(05:49):
So my day is really revolved around when the guys
are out on the practice field and when we are
putting guys on the podium, or when we're putting coaches
on the podium, now sprinkled in between there. It it
varies between a home game and an away game. If
it's a home game, I'm working with other members of
our department just to make sure that our game day
operations is going to go as smoothly as possible because

(06:10):
I always joke that we're you know, we're in the
service industry when we're in PR and every game day
is another opportunity to you know, provide service with a
smile and welcome our guests and even though their media
and working media, they're still our guests. They're out of
power field a mile high, UM, welcoming them in, making
sure that their game day experience is going to be

(06:31):
as smooth as possible, and finding ways that we could
ensure that. UM. If it's an away game, a little
bit different, it's pretty nice that we're gonna We're now
the guests are going there. Um, but I would say
it's not as hectic, but still looking for different opportunities
to amplify not only staff, but some of our corporate partners,

(06:55):
some of our marketing initiatives, UM, other ways to kind
of amplify that. Just because maybe the team won't be
here this weekend, there's still stuff happening with the Broncos
for sure. What is your game day kind of look like?
What are your game day responsibilities at home and then away?
Like you mentioned they are they vary depending on where
the game is. Yeah, at home, I have my little

(07:17):
wagon of treasures with me that has all of the credentials,
arm bands, press box set up. UM. To make sure
that the press box is ready has kind of like
setting a dining room table. You know, you have your
seating chart, you have your name cards, you have your
printed information, and we have a great staff that we
all worked together to ensure that it's all ready by

(07:37):
the time the first medium member walks through those doors. UM.
So on game day, where a lot of pregame is
pretty hectic, we're setting stuff up, We're making sure that
you know ownership and visiting owners in their suites. They
get what they need over communicating to the opponent, ensuring

(07:58):
that they have a very smooth entry into the stadium,
or if they're traveling media needs to know where to
go accommodating those types of request. Actually, we all answer
a lot more questions. And I think people realize is
if you don't know an answer to something, I feel
like you just go to pr And even if we
don't do that, even if we don't know the answer,

(08:19):
we'll just say, yeah, let me find out for you,
and eventually we'll get it, and we'll just kind of
make a little bookmark for next time the answer or
that question pops up so we can answer it again.
And Yeah, pregame is a lot of running around, a
lot of putting out fires. Um, it's helpful that we
have multiple people who can assist in that. And then

(08:40):
it's nice when kickoff happens because theoretically everyone should be
in their seats. Everyone's good. I can take a deep breath, uh,
and then we kind of jump up again post game.
So that's when a lot of the media come back down,
open locker room setting, press conferences are happening, So then
it kind of speeds up. So yeah, able to actually

(09:01):
watch the game, which is pretty nice. And then for
an away game week, it's you're just working. It's a
little bit more calm. Yeah, you're just working with the
opponent team to ensure that, you know, all of our
staff has those credentials. We have Parking are traveling, media
are accommodating, are accommodated. They know where they're going if
it's a parking lot or media will call. PR kind

(09:24):
of bridges those gaps. We help fill in those blanks
for the traveling parties to make sure that they know
exactly what they're they feel well prepared on game day
to know where they're supposed to go, who to go
to if they need a question, and normally that's the
PR department kind of going off the agan. You know,
the Broncos have the opportunity of going to London this
year in a month actually almost a month, which is

(09:45):
so crazy. What is what are the challenges that come
with playing an international game from the PR side, Yeah,
it's very unique, especially now this is the first season
with the international Home Market Area rights program and effect,
So for the Jaguars, this is a true home game
for them. Even though it's not in Jacksonville because the

(10:06):
UK is their rights program. So different this year is
that it's functioning truly as if we are playing in Jacksonville,
but we're not. So like a lot of our processes
stay the same from a credentialing standpoint and a request standpoint.
Now it's just a little different of you know, where
the practice field will be um accommodating UK media and

(10:30):
those requests that are coming in and you're dealing with
a time difference to don't forget so when it's daytime here,
it's nighttime in the UK. Because of the all the
time zone differences, I think we'll be traveling through a
few different time zones just to get there. Definitely, um
SO NFL UK as an office there. They've been extremely
helpful and they're really good resource, especially to a team

(10:54):
like ours, the Broncos who aren't there every single year
like the Jags are, or don't have an i h
M head quarters there. So it's been very unique but
also extremely helpful to have those contexts existing over there
and then we can help, you know, proactively pitch stories, UH,

(11:15):
create marketing opportunities or create content capturing opportunities. Also like
when we're once we fly over there, we can just
hit the ground running, know what we're doing, and kind
of have our schedule as if we were in Denver
that week. Mentioned the I h m A. You know
we have a partnership with Mexico City. I know you
w into Mexico City over the summer. Megan, tell me

(11:36):
a little bit about what that means for the Broncos
here over the next couple of years and what it
might look like for us to have a home game there. Yeah,
So the Broncos have an international home market area within Mexico,
So Mexico as a whole country and outside of the
Metro Denver area, the largest concentration of Broncos fans is
actually in Mexico City, which is really cool to think about.

(11:58):
So they definitely have a large fan base. Broncos have
a large fan base in Mexico. So essentially the m
A program is for five years. We submitted a bid
that was granted by the NFL, so we're now able
to really be boots on the ground in Mexico. So
this past off season, we took Steve Atwater and Bradley
Chub to go on a media tour and we kicked

(12:19):
off with the press conference where we had over eighty
outlets represented in Mexico City. Yeah, it was it was crazy.
I don't think I've ever seen a room that packed before. Um,
but it was awesome to see. We toward the city
did a lot of content capturing that we would be
able to kind of use throughout the season because obviously

(12:42):
we can't keep bringing players down there because they do
have a game to play that week. UM. And I
think eventually it's just bringing our fanaticos, which are are
I guess our Hispanic or Latin identifying fans and making
them more part of Broncos Country. And that's why we
say Mexico is Esproncos country or Mexico Esproncos country, um.

(13:03):
And kind of bringing the two countries together and bringing
those two fan bases together and making it all one
Broncos Country. That's so awesome. I hope we see a
home game there within the next couple of years. That
would be awesome. If we could be in a Steca
or another part of Mexico that would be amazing to see,
or even a training camp. I would love to have

(13:24):
short practices down there. I think, you know, the the
desire and the fan bases they're already and it's like
that there's a want for our brand and it's just
making it more accessible. That sure would be fun. Just
a couple of more here for you, Megan, what's your
favorite part of being in the PR world and what

(13:45):
do you think is maybe the most challenging part of
it as well? Good question. The best part, I think
is being able to show that players and coaches are
more than just players and coaches um as you know,
you talked to you report on our players all the time.

(14:06):
That there's a lot of great stories out there and
they're human and their family people, and they're great individuals
and they are more than just an athlete that exactly.
So it's being able to highlight those stories and even
just our staff too, Like we have so many incredible,
incredible staff members who work behind the scenes that people

(14:28):
don't even know about, you know, And it varies from
department to department, Like it's not just you know, those
fan facing UM roles. Yeah, there's so many other parts
of an organization. A lot of people don't realize exactly
different departments and different roles we have within the organization. Yeah,

(14:50):
and It's not just our team. Other teams are like
that too, and I think the Broncos are just one
of the luckier organizations where we do have those plat
forms that were able to amplify individuals on them like
this one here. Most people just see my email signature
when I said had a press release. But um so,

(15:10):
I think that's probably the favorite part of my job.
I just think it's very gratifying when you're able to
kind of see it from start to finish and execute
something and see how impactful it is for that player
and even that player's family or that coaches family. You know,
there's a lot of proud parents out there, proud family
members that I always get kind of emotional when they

(15:31):
reach out and be like, oh my gosh, exactly. Yeah.
So I think that's probably the best thing. I think
the most challenging part of working in pr is I
think it's a lot of putting your own personal opinions aside, yes,

(15:51):
and understanding you work for a brand, and understanding what
that brand is, what it stands for, um and how
that brand would react, not how you as an individual
would react, And so you're putting the team first at
all times. Even though you're just a staff member, but
it is really the team, the team, the team, UM,
putting them first, making sure that UM, how you carry

(16:14):
yourself as well is also representative of the team. So
I think sometimes that can be challenging, especially during stressful
moments or when different things are happening, But it's should
always be at the forefront of your mind, and I
think that's it can be challenging at times. Totally understand
the last one for you, Megan to wrap up this episode,
what's one piece of advice you'd give someone looking to

(16:36):
get into the industry, no matter what area of it
they really want to work in. Yeah, be authentic. I
think authenticity shines through and every interaction, every email, every
interview Because we are a people industry. We interact with
people all the time, and we can tell when someone
is being an authentic and not true to themselves. And

(16:58):
I think the only way to be successful is if
you stand stay true to yourself and not try to
mold to what you think this role needs to be
or what you think this organization is looking for. You know,
I'm very proud to be from Jersey. I like to
wear my hoops and I love it. I love to
tell people I'm from New Jersey and I've always been

(17:19):
that way. I'm an East Coaster through and through. Um,
I don't think the Mid the West is going to
change me at all. But I think it's that authenticity
and you yes, And I think that's what makes someone
successful long term when they do stay true to themselves. Absolutely,
I love love that advice. Well, Megan, I can't thank

(17:40):
you not for joining me on the Snap today. I
really appreciate you taking the time. Thanks for having me
Broncos Country. That'll do it for this week's episode. Thanks
so much for tuning in this week, and thank you
and again to Megan Boyle for joining me. I hope
you all will meet me right back here on the
Broncos podcast networking in you two but next week for
another episode. See you all then, it don't tell the

(18:02):
latter
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