In this episode of the Inner Circle Podcast, I’m joined by Jenna LoMonaco, a digital marketing powerhouse who currently leads marketing at ONErpm—a global music company offering artists distribution, publishing, marketing, and content production across 43 offices in 28 countries.
Jenna’s career spans roles at Glassnote, Kobalt, and Island Records, where she spearheaded the digital strategy that skyrocketed Shawn Mendes to global fame. She’s also guided the online growth for Mumford & Sons, Martina McBride, New Kids on the Block, Elton John, Childish Gambino, and many more top artists.
💡 In this episode, we discuss:
- The evolution of digital marketing in the music industry
- Marketing strategies for new and emerging artists
- Global music trends shaping the industry’s future
- Challenges artists face in today’s competitive landscape
- How ONErpm empowers artists with tools and strategy
If you’re an artist, manager, or music marketer, this episode is packed with practical strategies and industry insights you can use to grow your career.
📍 Recorded from Jenna’s office in New Jersey.
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Additional Resources:
To learn more about Jenna and ONErpm, please visit onerpm.com, and https://www.instagram.com/jennasourus/
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Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.
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https://bobbyowsinski.com/best-selling-books/
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🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.
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