Every founder feels it at some point—that electric certainty: This idea could change everything.
It’s an intoxicating moment. But also a dangerous one.
Because belief is not the same as validation.
And confidence, while crucial, is not a substitute for evidence.
In this edition of #101StartupInsights, we shift focus from inspiration to investigation.
From loving your idea… to making sure your customers will love it too.
Welcome to the practice of validation—a step many skip, and many regret skipping.
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