2Techy
Listen in as we challenge industry norms and get MSP leaders thinking beyond the tech. With expert guests and real conversations, we unpack sales, marketing, leadership, strategy and everything in between to help MSPs build smarter, stronger businesses.
Episodes
In this episode of 2Techy, host Lauren Keeves is joined by Jason Maricchiolo to explore how MSPs can move beyond the checkbox mentality of ISO certifications and turn them into powerful tools for growth. From building trust in tenders to empowering sales teams with the right talk tracks, Jasonshares practical ways MSPs can strategically leverage certifications like ISO 27001, 42001 (AI), and others to win new business and strengthe...
In this episode, Lauren Keeves sits down with James Davis, Fractional Chief Strategy Officer in the Technology Services Industry across APAC, to unpack a critical issue plaguing MSPs: the disconnect between sales and marketing. Together, they explore why many MSP owners resist embracing these functions, how misalignment leads to stagnant growth or even decline, and what it takes to build a deliberate strategy that actually works.
Ja...
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