Running Your Own Race: Strategies for Business Success and Balancing Family Life with Brittane Grant
November 30, 2024 • 13 mins
Discover the inspiring journey of Brittane Grant, the driving force behind 5 East Consulting and Strategy. From her roots in Idabel, Oklahoma, Brittane has risen to become a leading business consultant in Oklahoma City. She joins us to share her passion for economic development and the vital role her company plays in helping businesses expand and access crucial resources. Through her story, Brittane reveals the significance of unwavering dedication, strategic thinking, and adaptability in achieving business success. We also explore the invaluable impact of mentorship and the necessity of maintaining focus amidst the noise of the entrepreneurial world. Learn how Brittane embodies the concept of running her own race and harnesses the power of a supportive community to stay on track.
Balancing the demands of business with motherhood is no small feat, and Brittane provides her personal insights into managing these dual roles effectively. With a focus on prioritizing family and being present at key family events, she shares the strategies she employs to ensure neither her professional ambitions nor family commitments are compromised. Brittane's experience highlights the importance of a supportive network, or "village," in juggling both worlds. Her story resonates with listeners striving for harmony between their personal lives and professional aspirations, offering practical advice on how to succeed in business while keeping family at the forefront.
Thank you for listening! YouTube - @3KeysforYourJourney -Tune in for a new episode every Sunday. Connect with us at www.ocfo.info
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:13):
Are you ready to unlock your potential?
Tune in to Three Keys for yourJourney podcast, where business
owners share invaluable insightsand empowering strategies to
guide you towards success.
Based in Oklahoma City, ourhost, greg T Jones, will inspire
and motivate you every week.
Get ready to join ourconversation as we build
(00:36):
community together.
Speaker 2 (00:41):
All right, good afternoon, Brittany Grant.
Speaker 3 (00:43):
Good afternoon.
Speaker 2 (00:44):
Welcome to the show.
Speaker 3 (00:45):
Hey, I'm so excited to be here.
Speaker 2 (00:47):
Hey, it's awesome, you know, for our listening
audience.
Y'all don't know, but I knowBrittany.
I've been knowing Brittany fora while.
Speaker 3 (00:53):
I've been a long time .
Speaker 2 (00:54):
Ooh, going back, going back.
I ain't that old, she sureain't that old but we've been
knowing each other for a longtime.
So so glad you're here with uson today.
Three Keys for your Journey andjust so that you know, for our
listening audience, we have justlaunched our podcast and
actually you are guest numbertwo.
Speaker 3 (01:11):
Wow.
Speaker 2 (01:12):
Come on now I feel so honored.
Well, I'm glad to have youtoday and it's an honor to have
you.
Speaker 3 (01:37):
So tell us a little bit about yourself, a little bit
about your business, so that wecan learn a little bit about
you.
Okay, so I grew up in Idabel,oklahoma, so small town, country
girl.
The city's population is about7,000 people.
I graduated with about 96people in my class, so I moved
to Oklahoma City to go tocollege, went to UCO University
of Central Oklahoma, got mydegree in business
administration Soon after got myMBA and then went back to OU
(01:57):
for their program for economicdevelopment, and so ever since
then I have just been truckingalong with economic development.
And here comes Five EastConsulting and Strategy.
Speaker 2 (02:09):
Oh wow, Five East Consulting.
Tell us a little bit about FiveEast.
Speaker 3 (02:12):
So, five East Consulting, we foster an
economic development environmentof trying to help businesses
scale, to connect them toresources, to really understand
what their business can do andhow we can help them.
Like, how are we connectingthem to community?
How are we connecting them toresources?
(02:33):
What is economic development?
A lot of small businesses don'tknow what they don't know For
entrepreneurs.
You have an idea of somethingthat you want to start, but you
don't know the know-how, and so5 East is there to help you do
that.
Speaker 2 (02:49):
Wow, well, we need more 5 East around this country.
So the title of our podcast isThree Keys for your Journey, and
what I've been asking businessowners is to share with us,
whether it be values or thingsthat they deem important as they
think about.
You know really those keys tosuccess.
What are your three keys?
Speaker 3 (03:11):
so my three keys are going to be dedication, strategy
and adaptability wow, what'sthe first one?
Speaker 2 (03:19):
dedication, dedication.
Tell me about that.
What do you mean when you saydedication?
Speaker 3 (03:24):
so so it's kind of how I mentioned before, like you
have an idea of, you know kindof what you want to start.
Some people are like, oh, I cancook really well, but they
don't know the resources and thestrategy behind business.
And so when you start your ownbusiness, you have to be
dedicated to all facets of whatthat business is.
And so a lot of people feellike, oh, when I start my own
(03:46):
business, I'm just going to worka certain amount of hours.
I get to choose my hours, whichis true, but in the beginning
you're working probably morethan that nine to five.
I can guarantee that you'reworking more hours than that
nine to five, that you have leftcorporate America.
You're working from sunup tosundown.
If you're dedicated to yourbusiness and it requires you to
(04:07):
have that amount of dedicationfor your business to be
successful, so dedication isabsolutely necessary for your
business to be able to succeed.
Speaker 2 (04:17):
And I'm just curious how does one build fortitude to
become dedicated?
Speaker 3 (04:29):
build fortitude to become dedicated.
You know I have a lot of um.
I think it it's, it's withinyou.
So if you know that you wantyour business to succeed, like
your work ethic behind that.
But you ought to have acommunity around you too.
So you have to have mentorsthat are that are able to tell
you, like, what you doing right,what you're doing wrong, to be
able to bounce some ideas off of.
I had a great mentor tell me torun my own race.
Speaker 2 (04:53):
I wonder who that was .
Speaker 3 (04:54):
I wonder, I wonder who that was Run your own race.
And it was such a definingmoment for me because I could
apply that to almost everythingin my life.
It was don't worry about who'son your left or who's on your
right, because what's for youwill be and you'll get to your
(05:16):
destination, your finish line,when you're supposed to.
So, a lot of the times, I got anew vehicle this is kind of off
topic, but I got a new car andin my car, if I just go over
that little median line or goover the next lane without
turning my signal on, my seatvibrates and it's like you know
(05:37):
what.
I got to stay in my own lanebecause I'm not supposed to be
over here, I'm not supposed tobe to the left or to the right,
but if I don't put on my signalto say, hey, I'm switching over
this is the adaptability piecethat we'll talk about If I'm not
telling myself andintentionally saying I'm
switching over to this otherlane because now, this is where
(05:57):
I'm supposed to be.
Stay in your lane, becausethat's what's meant for you.
Speaker 2 (06:02):
Well, there's a lot to be said about that because,
also, I heard what you justtalked about guardrails and I
think, as business owners, weneed people in our lives that
can be sometimes thoseguardrails.
So sometimes you know, whensituations veer us to the right
or to the left, you need peoplein your life that really care
about you to say that, hey, what, straighten up, get back, get
(06:25):
focused.
Sometimes it's just gettingunfocused and you start to drift
.
Um, we call that scope creep.
You know you work on a projectand this is what I agree to do,
but I'm also doing all theseother things and we call it
scope creeping and sometimes youneed somebody just to kind of
get you back real lines that'sawesome, like okay, so all right
.
Speaker 3 (06:43):
So I'm anticipating tell us about the second one,
our strategy, so kind ofaligning with staying in your
own lane.
You have to know where you wantto go, so you have to set
milestones.
You've got to set deliverablesthat are specifically aligned
with your vision for yourcompany and your business.
(07:03):
So if you don't know wherethat's going, if you don't have
forecasted like numbers that youwant to reach, milestones that
you want to set for yourbusiness, like you're just kind
of out here blindly.
You know creating your businessand not really knowing, Like
sometimes you're really good ata craft but again you don't know
the business piece.
(07:23):
You don't know to forecast forthe next five years for how much
money you want to bring in.
And that sets goals for you tosay, okay, for this year we said
I'm going to make $100,000.
And how do you get to that$100,000?
Like, what milestones are yousetting to get to that that
place?
And so you really have tounderstand what your strategy is
(07:46):
.
If you have marketing strategy,if you're a service based, you
know business or you haveproducts like, how are you
marketing yourself?
Who is your target market?
Who do you want to serve?
Like, who does your businessserve?
And so understanding andfinding out what that looks like
where, where you're locatedalso matters, and so that's the
(08:07):
economic development piece, Likewhere is your business located
and what services, Like you know.
So, are people seeing?
Are they driving?
Do you have a brick and mortar?
Are people seeing your business?
So understanding what yourstrategy is in your industry
makes a big difference.
Speaker 2 (08:26):
That's awesome.
That just makes it so clearthat, in other words, I bet
you're talking about yourbusiness.
Speaker 3 (08:32):
You really got to be able to receive that
constructive criticism and tounderstand that, yes, you have
(08:54):
this business idea, but for itto be able to be successful,
you've got to be able to adapt.
The economy changes, prices goup.
Your customer also has to beable to understand that you have
to be able to adapt and so thatmay either trickle down to them
.
You have to understand how tocommunicate that, like there's
(09:15):
things that you just have to beable to move and to, to shake a
little bit with, just adaptingto the changes that are
inevitable, that are going tohit your business.
Speaker 2 (09:25):
So, and when you say that being adaptable, you know
it makes me think about what isthat?
Is a little lizard, ischameleon, what do they call a
little lizard or that changescolors?
Speaker 3 (09:34):
I can't think of what they call it.
It's like a lizard, a chameleonthat changes colors.
Speaker 2 (09:38):
So it's almost like you have to understand the
environment that you're in,whether you're in a boardroom,
whether you're talking to yourteam, whether you're talking to
people in the community, whetheryou're talking to people in the
community, whether you'retalking to a CEO, whether you're
talking to a neighbor, and youhave to adapt your approach and
the way that you communicate tothem, so that, number one, you
(09:59):
stay professional, but you aretalking their language.
Speaker 3 (10:02):
Is that what?
Speaker 2 (10:02):
you, would you agree with that?
Speaker 3 (10:03):
Yeah, absolutely.
You've got to know youraudience again.
So being able to adapt whetherit's adapting your product,
whether it's, you know,depending on what type of what
industry you're in you you'vegot to adapt because there's
going to be things that changeall the time and so if you're
just complacent and very, youknow, like unwilling to change,
(10:25):
that's that's going to pose aproblem in your business, and so
being able to adapt is going tobe a key.
Wow.
Speaker 2 (10:33):
Wow, I'm taking a deep breath because this has
been this has been a greatconversation so far.
So I do this with all my guests.
You know, I throw out a word,you know, and you tell me the
first thing that comes to yourmind Okay, your word is
waterfall.
Speaker 3 (10:49):
You know, let's see Waterfall.
How do I consistently haveblessings?
I think blessings kind of cometo mind when I'm thinking about
waterfalls, because you want itto rain down on me Is that a
song or something it is.
Speaker 2 (11:14):
It is rain down on me .
Speaker 1 (11:14):
You want to keep the water flowing, flowing is that
what you're trying to say keepthe water, keep the river
flowing, keep it flowing.
You don't want to get dried upoverflowing.
Speaker 3 (11:20):
Let it overflow, that's what I want.
Speaker 2 (11:23):
Oh, this has been awesome.
I appreciate you entertainingme to answer that particular
question.
I I always try to get.
I get just with something youknow.
One word Okay, people need toknow how to get in contact with
you.
I mean, what?
What's the best way?
Five East, uh consulting isdoing great things, but how can
people locate you?
(11:43):
Find you all that good stuff?
Speaker 3 (11:45):
So I would love for you to go to my website.
It is five East consultingnetand there is a contact us page.
You can also reach me at mycell phone.
You can text or call.
Four zero five, five, three,two, two, five zero eight.
Speaker 2 (12:04):
Fantastic.
Well again, brittany grant,thank you for being with us
today.
This has been an absolutepleasure.
Again, five east consulting isready to service your needs and
I really appreciate you bringingThree Keys.
Tell us a little bit about andyou've got three, and I know
this okay.
You've got three wonderful kidsthat are doing very well.
(12:26):
We say kids, but one of them isalmost an adult now.
But tell me, as you think aboutbeing a business owner and a
mom, how do you do?
Speaker 3 (12:36):
it all.
I mean, it's really timemanagement.
It's combining a passion andsomething that I.
My passion being my businessand then being a mom.
There's nothing like being amother, and so you just got to
make time for it.
My kids and my family comebefore work and I make that a
(12:57):
very.
That's something that I live bywith my work.
I work hard, I work long hours,but when my kids have a game,
when my kids need me, whenthere's an event that happens, I
am there, and if I am cannotjust cannot physically make it
my village shows up.
I feel like that's so important.
Speaker 2 (13:17):
Well, thank you for sharing that.
I thought it was importantbecause not only are you a
prominent business owner andcommunity leader, but also
you're a mother that loves herfamily and shows up for them as
well.
So we appreciate you having youon the show today and thank you
again.
So much, thank you for havingme.
Speaker 1 (13:44):
Thanks for joining Three Keys for your Journey.
Tune in next time for anotherepisode.
Are you ready to unlock your potential?
Tune in to Three Keys for yourJourney podcast, where business
owners share invaluable insightsand empowering strategies to
guide you towards success.
Based in Oklahoma City, ourhost, greg T Jones, will inspire
and motivate you every week.
Get ready to join ourconversation as we build
(00:36):
community together.
Speaker 2 (00:41):
All right, good afternoon, Brittany Grant.
Speaker 3 (00:43):
Good afternoon.
Speaker 2 (00:44):
Welcome to the show.
Speaker 3 (00:45):
Hey, I'm so excited to be here.
Speaker 2 (00:47):
Hey, it's awesome, you know, for our listening
audience.
Y'all don't know, but I knowBrittany.
I've been knowing Brittany fora while.
Speaker 3 (00:53):
I've been a long time .
Speaker 2 (00:54):
Ooh, going back, going back.
I ain't that old, she sureain't that old but we've been
knowing each other for a longtime.
So so glad you're here with uson today.
Three Keys for your Journey andjust so that you know, for our
listening audience, we have justlaunched our podcast and
actually you are guest numbertwo.
Speaker 3 (01:11):
Wow.
Speaker 2 (01:12):
Come on now I feel so honored.
Well, I'm glad to have youtoday and it's an honor to have
you.
Speaker 3 (01:37):
So tell us a little bit about yourself, a little bit
about your business, so that wecan learn a little bit about
you.
Okay, so I grew up in Idabel,oklahoma, so small town, country
girl.
The city's population is about7,000 people.
I graduated with about 96people in my class, so I moved
to Oklahoma City to go tocollege, went to UCO University
of Central Oklahoma, got mydegree in business
administration Soon after got myMBA and then went back to OU
(01:57):
for their program for economicdevelopment, and so ever since
then I have just been truckingalong with economic development.
And here comes Five EastConsulting and Strategy.
Speaker 2 (02:09):
Oh wow, Five East Consulting.
Tell us a little bit about FiveEast.
Speaker 3 (02:12):
So, five East Consulting, we foster an
economic development environmentof trying to help businesses
scale, to connect them toresources, to really understand
what their business can do andhow we can help them.
Like, how are we connectingthem to community?
How are we connecting them toresources?
(02:33):
What is economic development?
A lot of small businesses don'tknow what they don't know For
entrepreneurs.
You have an idea of somethingthat you want to start, but you
don't know the know-how, and so5 East is there to help you do
that.
Speaker 2 (02:49):
Wow, well, we need more 5 East around this country.
So the title of our podcast isThree Keys for your Journey, and
what I've been asking businessowners is to share with us,
whether it be values or thingsthat they deem important as they
think about.
You know really those keys tosuccess.
What are your three keys?
Speaker 3 (03:11):
so my three keys are going to be dedication, strategy
and adaptability wow, what'sthe first one?
Speaker 2 (03:19):
dedication, dedication.
Tell me about that.
What do you mean when you saydedication?
Speaker 3 (03:24):
so so it's kind of how I mentioned before, like you
have an idea of, you know kindof what you want to start.
Some people are like, oh, I cancook really well, but they
don't know the resources and thestrategy behind business.
And so when you start your ownbusiness, you have to be
dedicated to all facets of whatthat business is.
And so a lot of people feellike, oh, when I start my own
(03:46):
business, I'm just going to worka certain amount of hours.
I get to choose my hours, whichis true, but in the beginning
you're working probably morethan that nine to five.
I can guarantee that you'reworking more hours than that
nine to five, that you have leftcorporate America.
You're working from sunup tosundown.
If you're dedicated to yourbusiness and it requires you to
(04:07):
have that amount of dedicationfor your business to be
successful, so dedication isabsolutely necessary for your
business to be able to succeed.
Speaker 2 (04:17):
And I'm just curious how does one build fortitude to
become dedicated?
Speaker 3 (04:29):
build fortitude to become dedicated.
You know I have a lot of um.
I think it it's, it's withinyou.
So if you know that you wantyour business to succeed, like
your work ethic behind that.
But you ought to have acommunity around you too.
So you have to have mentorsthat are that are able to tell
you, like, what you doing right,what you're doing wrong, to be
able to bounce some ideas off of.
I had a great mentor tell me torun my own race.
Speaker 2 (04:53):
I wonder who that was .
Speaker 3 (04:54):
I wonder, I wonder who that was Run your own race.
And it was such a definingmoment for me because I could
apply that to almost everythingin my life.
It was don't worry about who'son your left or who's on your
right, because what's for youwill be and you'll get to your
(05:16):
destination, your finish line,when you're supposed to.
So, a lot of the times, I got anew vehicle this is kind of off
topic, but I got a new car andin my car, if I just go over
that little median line or goover the next lane without
turning my signal on, my seatvibrates and it's like you know
(05:37):
what.
I got to stay in my own lanebecause I'm not supposed to be
over here, I'm not supposed tobe to the left or to the right,
but if I don't put on my signalto say, hey, I'm switching over
this is the adaptability piecethat we'll talk about If I'm not
telling myself andintentionally saying I'm
switching over to this otherlane because now, this is where
(05:57):
I'm supposed to be.
Stay in your lane, becausethat's what's meant for you.
Speaker 2 (06:02):
Well, there's a lot to be said about that because,
also, I heard what you justtalked about guardrails and I
think, as business owners, weneed people in our lives that
can be sometimes thoseguardrails.
So sometimes you know, whensituations veer us to the right
or to the left, you need peoplein your life that really care
about you to say that, hey, what, straighten up, get back, get
(06:25):
focused.
Sometimes it's just gettingunfocused and you start to drift
.
Um, we call that scope creep.
You know you work on a projectand this is what I agree to do,
but I'm also doing all theseother things and we call it
scope creeping and sometimes youneed somebody just to kind of
get you back real lines that'sawesome, like okay, so all right
.
Speaker 3 (06:43):
So I'm anticipating tell us about the second one,
our strategy, so kind ofaligning with staying in your
own lane.
You have to know where you wantto go, so you have to set
milestones.
You've got to set deliverablesthat are specifically aligned
with your vision for yourcompany and your business.
(07:03):
So if you don't know wherethat's going, if you don't have
forecasted like numbers that youwant to reach, milestones that
you want to set for yourbusiness, like you're just kind
of out here blindly.
You know creating your businessand not really knowing, Like
sometimes you're really good ata craft but again you don't know
the business piece.
(07:23):
You don't know to forecast forthe next five years for how much
money you want to bring in.
And that sets goals for you tosay, okay, for this year we said
I'm going to make $100,000.
And how do you get to that$100,000?
Like, what milestones are yousetting to get to that that
place?
And so you really have tounderstand what your strategy is
(07:46):
.
If you have marketing strategy,if you're a service based, you
know business or you haveproducts like, how are you
marketing yourself?
Who is your target market?
Who do you want to serve?
Like, who does your businessserve?
And so understanding andfinding out what that looks like
where, where you're locatedalso matters, and so that's the
(08:07):
economic development piece, Likewhere is your business located
and what services, Like you know.
So, are people seeing?
Are they driving?
Do you have a brick and mortar?
Are people seeing your business?
So understanding what yourstrategy is in your industry
makes a big difference.
Speaker 2 (08:26):
That's awesome.
That just makes it so clearthat, in other words, I bet
you're talking about yourbusiness.
Speaker 3 (08:32):
You really got to be able to receive that
constructive criticism and tounderstand that, yes, you have
(08:54):
this business idea, but for itto be able to be successful,
you've got to be able to adapt.
The economy changes, prices goup.
Your customer also has to beable to understand that you have
to be able to adapt and so thatmay either trickle down to them
.
You have to understand how tocommunicate that, like there's
(09:15):
things that you just have to beable to move and to, to shake a
little bit with, just adaptingto the changes that are
inevitable, that are going tohit your business.
Speaker 2 (09:25):
So, and when you say that being adaptable, you know
it makes me think about what isthat?
Is a little lizard, ischameleon, what do they call a
little lizard or that changescolors?
Speaker 3 (09:34):
I can't think of what they call it.
It's like a lizard, a chameleonthat changes colors.
Speaker 2 (09:38):
So it's almost like you have to understand the
environment that you're in,whether you're in a boardroom,
whether you're talking to yourteam, whether you're talking to
people in the community, whetheryou're talking to people in the
community, whether you'retalking to a CEO, whether you're
talking to a neighbor, and youhave to adapt your approach and
the way that you communicate tothem, so that, number one, you
(09:59):
stay professional, but you aretalking their language.
Speaker 3 (10:02):
Is that what?
Speaker 2 (10:02):
you, would you agree with that?
Speaker 3 (10:03):
Yeah, absolutely.
You've got to know youraudience again.
So being able to adapt whetherit's adapting your product,
whether it's, you know,depending on what type of what
industry you're in you you'vegot to adapt because there's
going to be things that changeall the time and so if you're
just complacent and very, youknow, like unwilling to change,
(10:25):
that's that's going to pose aproblem in your business, and so
being able to adapt is going tobe a key.
Wow.
Speaker 2 (10:33):
Wow, I'm taking a deep breath because this has
been this has been a greatconversation so far.
So I do this with all my guests.
You know, I throw out a word,you know, and you tell me the
first thing that comes to yourmind Okay, your word is
waterfall.
Speaker 3 (10:49):
You know, let's see Waterfall.
How do I consistently haveblessings?
I think blessings kind of cometo mind when I'm thinking about
waterfalls, because you want itto rain down on me Is that a
song or something it is.
Speaker 2 (11:14):
It is rain down on me .
Speaker 1 (11:14):
You want to keep the water flowing, flowing is that
what you're trying to say keepthe water, keep the river
flowing, keep it flowing.
You don't want to get dried upoverflowing.
Speaker 3 (11:20):
Let it overflow, that's what I want.
Speaker 2 (11:23):
Oh, this has been awesome.
I appreciate you entertainingme to answer that particular
question.
I I always try to get.
I get just with something youknow.
One word Okay, people need toknow how to get in contact with
you.
I mean, what?
What's the best way?
Five East, uh consulting isdoing great things, but how can
people locate you?
(11:43):
Find you all that good stuff?
Speaker 3 (11:45):
So I would love for you to go to my website.
It is five East consultingnetand there is a contact us page.
You can also reach me at mycell phone.
You can text or call.
Four zero five, five, three,two, two, five zero eight.
Speaker 2 (12:04):
Fantastic.
Well again, brittany grant,thank you for being with us
today.
This has been an absolutepleasure.
Again, five east consulting isready to service your needs and
I really appreciate you bringingThree Keys.
Tell us a little bit about andyou've got three, and I know
this okay.
You've got three wonderful kidsthat are doing very well.
(12:26):
We say kids, but one of them isalmost an adult now.
But tell me, as you think aboutbeing a business owner and a
mom, how do you do?
Speaker 3 (12:36):
it all.
I mean, it's really timemanagement.
It's combining a passion andsomething that I.
My passion being my businessand then being a mom.
There's nothing like being amother, and so you just got to
make time for it.
My kids and my family comebefore work and I make that a
(12:57):
very.
That's something that I live bywith my work.
I work hard, I work long hours,but when my kids have a game,
when my kids need me, whenthere's an event that happens, I
am there, and if I am cannotjust cannot physically make it
my village shows up.
I feel like that's so important.
Speaker 2 (13:17):
Well, thank you for sharing that.
I thought it was importantbecause not only are you a
prominent business owner andcommunity leader, but also
you're a mother that loves herfamily and shows up for them as
well.
So we appreciate you having youon the show today and thank you
again.
So much, thank you for havingme.
Speaker 1 (13:44):
Thanks for joining Three Keys for your Journey.
Tune in next time for anotherepisode.
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