Essential Tips for Effective Dealer Websites

Essential Tips for Effective Dealer Websites - 

Summary - In this episode, Dan Little Jr. and Steve Davern discuss essential tips for improving website performance for car dealerships. They emphasize the importance of simplicity in design, mobile optimization, and the integration of website tools. Personalization is highlighted as a key factor in enhancing user experience, while effective lead management is crucial for conversion success. Steve shares insights on how to create a cohesive website that meets customer needs and drives sales.

Takeaways:

• Simplicity is key for website design.
• Mobile optimization is crucial as 90% of users are mobile.
• Website tools should be cohesive and integrated.
• Personalization enhances user experience and comfort.
• Lead management is essential for converting leads into sales.
• A healthy business development center is vital for success.
• Understanding SRP and VDP is important for navigation.
• Data collection can improve customer service and personalization.
• The partnership between website and marketing companies is crucial.
• Continuous improvement and feedback are necessary for website performance.

Keywords:

website performance, conversion tips, dealer websites, personalization, lead management, user experience, mobile design, website tools, customer service, digital marketing

Follow us to see our next episode. If there is a vendor in the auto industry that you would like to know more about, let us know. If your team could benefit from sales training, contact me. With over 20 years in automotive sales and management, both online and on the showroom floor, I would be happy to help bring your team to the next level.

Daniel Little Jr -  President - A Little Training - [phone] or [e-mail] 

Steve Davern - Strategic Account Director - Dealer eProcess - [phone] or [e-mail]