Accelerated Velocity

As of July 2025, Instagram posts are now indexed by Google. Grace and Peter break down how brands should adjust their content strategy accordingly. Plus, a look at the other platforms showing up in search results, and signs that ChatGPT is sourcing answers from Google. The evidence is clear: social media, search engines, and LLMs are becoming increasingly intertwined. Listen to find out what this shift means and how to...

Poor email performance isn’t just a content problem. An outdated contact list and bad sending strategy can tank your email results and put your sending domain at risk down the road. In this episode, Grace and Peter break down why ignoring your email deliverability is one of the most common (and costly) mistakes in marketing. They walk through a real-world case study showing why so many email campaigns result in low ope...

Businesses are finding that AI hallucinations can lead to disinformation about their services. One brand responded creatively when ChatGPT made up a feature they didn’t actually offer. From navigating AI mishaps to fielding PR disasters, Grace and Peter explore how unexpected business challenges can lead to growth opportunities. They also dive into the growing issue of scam job applications generated by AI, the difficu...

Want your brand to show up in AI search results on Google, ChatGPT, Gemini, and Claude? In this episode of Accelerated Velocity we share simple, hands-on search experiments you can run to test your current brand visibility across today’s top AI-powered discovery platforms. We’ll break down how to think like your customer at each stage of the buyer journey–awareness, consideration, and decision–and explore the types of ...

This episode takes a real-time look at how Google’s AI-powered search results have evolved over the past six months, especially when it comes to what’s being cited as a “trusted source.” Walk through live examples, compare industries, and learn how branded websites are starting to show up in citations where once only forums, industry directories, and other 3rd party pages lived. Plus, we’ll dig into the underused Forum...

A recent MIT study shows ChatGPT dulls our critical thinking skills over time. From maintaining high-quality campaigns to maintaining a creative mindset, Grace and Peter dive into the harms of AI overuse in business. Plus, a look at how NOT to use AI–and what to do instead. You’ll hear tips on how to avoid inaccurate or misleading information from LLMs, write better prompts, and achieve more accurate data analysis from...

On Episode 10 of Accelerated Velocity, Grace and Peter demo ChatGPT’s Deep Research Connector tool, which allows integration with apps including HubSpot, Google Drive, GitHub, Outlook, and more. After trying out a sample prompt using the ChatGPT <> HubSpot integration, they determined that the tool offers value in specific use cases, but might not be the go-to solution for all aspects of your marketing strategy–at leas...

A mini episode while Peter’s on the road this week. Real user feedback on Meta’s AI Ad settings, and a creative advertising AI from Pinterest.  

Share Your AI Stories/Experiences

Email: sayhi@inboundav.com 

LinkedIn: Peter Malick, Grace Mathews, InboundAV 

Instagram: @InboundAV

Facebook: @InboundAV

Subscribe to ...

This week, Meta announced its plan to roll out 100% AI-Driven Advertising by 2026. This entails everything from AI-generated images, video content, and ad copy, to AI-powered audience personalization, to automated bid strategy. Peter and Grace discuss potential issues with an all-AI approach to digital ads, including the paradox that in a landscape of “perfected” (aka fully AI-optimized) content, brands ...

In light of Sam Altman’s acquisition of iPhone and Apple Watch designer Jony Ive’s startup, there’s speculation about the development of new AI-powered devices that could reshape the way we communicate and engage digitally. This week’s episode of Accelerated Velocity looks at increasing competition amongst major players in AI development–from updates in the AI-powered search race to a discussion on the future of handhe...

A House bill could put a 10 year ban on U.S. state-level regulations of AI. This episode of Accelerated Velocity dives into the implications of AI deregulation for both individuals and businesses. With AI being used to power more and more processes–including making critical, potentially life-altering decisions–accountability is key. Whether or not states maintain the authority to pass regulatory legislation on AI, this...

As LLMs rapidly advance in capabilities, many also seem to be developing some quirks. This episode of Accelerated Velocity explores the current rise in AI hallucinations. Grace shares a firsthand experience with ChatGPT fabricating information, Peter and Grace discuss safeguards and how to avoid risks with your favorite AI tools, and they later delve into some potential causes of this mysterious rise in these sometimes...

In this episode of Accelerated Velocity, we explore how AI is shaping the landscape of search and SEO. To be clear: SEO isn’t dead, it’s just evolving. Google still dominates web searches, but new discovery surfaces, including search-integrated LLMs like ChatGPT, present new opportunities for brand visibility. As always–high-quality, informative content is still key to nailing SEO. But the conversation also delves into...

In this episode of Accelerated Velocity, we explore advancements in AI processing, the risks of under-tested automation, and what real ethical AI use looks like in practice.

First, we unpack Google’s Gemini 2.5 Flash update, which introduces reasoning control to reduce unnecessary processing. It’s a win for developers—and a potential breakthrough for energy efficiency, security, and scalability.

Read more