Ad Spend Secrets: eCommerce Marketing Strategies

Stop burning cash on Facebook ads because you're tracking the wrong metrics.

If you're an eCommerce business owner confused by Meta Ads performance, this episode is your essential guide to decoding Facebook click metrics.

Many eCommerce brands think their Facebook click-through rates look amazing, but their sales are tanking.

And it’s probably because they’re looking at inflated numbers that in...

I discovered a client was hemorrhaging $1,500 of their $3,000 ad budget on a conversion path that was 12x more expensive than their website.

If you're running Meta ads for e-commerce, this Facebook Ads conversion tracking issue could be silently killing your profitability right now.

In this episode, I break down a recent meta ad campaign audit that revealed how Facebook's "website and shop" co...

If you’ve ever been frustrated with the lack of transparency in your Google Performance Max campaigns - I’ve got good news!

Google has just rolled out two game-changing updates that transform how eCommerce brands can optimise their Google Ads.

In this episode, I share the two major Performance Max updates that eCommerce advertisers have been waiting for.

The first update delivers channel performance brea...

Scaling Google ads and scaling Meta ads profitably for your eCommerce store means avoiding these 5 deadly advertising mistakes…

In this episode of Ad Spend Secrets, Luke Smith reveals five crucial situations where brands should reconsider scaling their advertising budget.

From inventory stock issues to misleading metrics during sales promotions - each scenario represents a potential profit drain that's easil...

We took a kids apparel brand from zero to a consistent 5x ROAS. - and I’m sharing the exact numbers and strategies.

This Los Angeles-based kids apparel brand grew through my 60-day Growth Finder program.

Starting with a modest $2,000 monthly ad spend, the brand evolved from having no advertising experience to achieving consistent $15-16 CPAs - and scaling towards 20 orders per day.

I share specific met...

Your Performance Max campaigns might NOT be bringing in new customers - chances are, they’re just recycling existing ones. 

And this blind spot could be killing your growth (thanks, Google).

In this episode of Ad Spend Secrets, Luke Smith reveals two game-changing updates to Google's Performance Max campaigns. These updates give advertisers and eCommerce brands unprecedented control over their targeting.

The ...

The Facebook advertising apocalypse has arrived! 

Interest targeting ends in a few short months. Leaving unprepared advertisers & eCommerce brands scrambling - while those who adapt are set to dominate.

In this episode of Ad Spend Secrets, Luke Smith (Founder of Simply Converting) reveals Meta's announcement to completely phase out interest targeting by June or July.

This is a big deal and a fundamental s...

Buried in your Klaviyo dashboard is a revenue-generating button that requires zero additional content creation - yet delivers up to 20% more email opens to your campaigns.

Tune in today to see Klaviyo's game-changing "follow up" feature that's adding 20% more opens and boosting revenue for eCommerce businesses.

This simple button automatically resends your campaign emails to subscribers who di...

Your average order value might be increasing while your actual profits are silently disappearing - a paradox that's bankrupting e-commerce stores every day.

In this episode of Ad Spend Secrets, Luke Smith shares the exact unit economics calculator his agency uses to pinpoint profitability and scalability for clients.

Using a real-world example, he reveals how seemingly minor factors - like items per order - ...

Is your Meta ad budget being wasted in the dreaded "learning phase"? You might be sabotaging your ROI without even realising it.

In this episode of Ad Spend Secrets, Luke Smith (Founder of Simply Converting) reveals how a children's brand was hemorrhaging money - by making a common but costly Meta ads mistake.

After auditing their $30,000 monthly ad spend, Luke discovered that 75-82% of their budge...

The difference between profitable and failing ecommerce Google Ads campaigns often comes down to four critical columns most marketers and Shopify store owners never check.

In this episode of Ad Spend Secrets, Luke Smith (founder Simply Converting) reveals four essential Google Ads columns that most ecommerce businesses overlook - but are crucial for maximising ROI.

By understanding these columns - you'll gai...

What if you could increase your Shopify store's email revenue whilst - cutting your Klaviyo subscription costs at the same time?

There’s one “segment strategy” that makes it possible.

In this episode of Ad Spend Secrets, Luke Smith (Founder of Simply Converting) shares a powerful Klaviyo email marketing strategy that's helping Shopify store owners make more money - while paying less in subscription fees...

Facebook, TikTok, Google, Pinterest, or some other “must-try” platform… where should you be advertising your ecomm store?

If you’re feeling overwhelmed by too many ad platform choices - In this episode of Ad Spend Secrets, Luke Smith (founder of Simply Converting), shares where Shopify stores and ecom brands should invest their ad dollars and when.

Beyond budget considerations, Luke unpacks the often-overlooked r...

Sending fewer emails from your ecomm store could actually make you more money.

If you use email marketing software in your e-commerce/ Shopify store, like Klaviyo, then tuning into this episode of AdSpend Secrets is a must!

Join your host Luke Smith (founder of Simply Converting), as he reveals the counterintuitive strategy of increasing email marketing revenue in eCommerce - by reducing your subscriber list.

If you run an ecommerce or Shopify store and you’re using Facebook ads - you might not actually be getting “new customers”.

Instead, you could just be reaching the same people over and over again.

In this episode of Ad Spend Secrets, Luke Smith (founder of Simply Converting) reveals the often-overlooked settings in Meta that shows you EXACTLY who your ads are reaching.

Luke breaks down how to set up pro...

Are your Facebook ads costing too much? Discover how one ecommerce brand slashed their cost per acquisition from $130 to just $13 - using the exact same ad creatives for their Shopify store.

In this eye-opening episode, Luke Smith (founder of Simply Converting) shares a real-world case study about a US brand that transformed their Facebook ad performance - by simply changing campaign types.

What started as a modes...

Are your e-commerce products invisible to Google's visual search? You might be missing out on a massive opportunity to reach customers who are actively searching for items just like yours.

In this episode of Ad Spend Secrets with Luke Smith (Founder of Simply Converting) dives deep into Google Lens and the future of visual search in e-commerce.

Using Google Lens in e-commerce is changing the way people disco...

If you’re running health, wellness, or medical ads on Facebook or Instagram - Meta's new restrictive policy could impact your campaigns.

This even extends to financial & political ads 🤯

Thankfully, there IS a way to stay compliant without sacrificing results.​​

In this essential episode, learn exactly how Meta's policy changes affect health and wellness advertisers. And get a clear action ...

Think paying for your Shopify store brand name in Google Ads is burning money? Think again.

Bidding on your e-commerce brand terms could actually be one of your smartest marketing investments for your store.

In this actionable episode designed for ecommerce store owners, you'll discover:

• Why protecting your brand terms from competitors is more critical than ever
• The hidden ROI advantage of brand k...