Ad-venturous

Labor Day isn’t just another sale. It’s the launchpad into your biggest promo season.

In this episode, Aves breaks down a creative checklist to make sure your content actually drives clicks and conversions.

From UGC, CGC, and EGC to static ads, lo-fi trends, and landing page tweaks, you’ll get practical ideas to set your brand up for Labor Day wins that roll straight into Q4.

#LaborDayMarketing #EcommerceMarketing #AdCre...

Scaling your Meta ads shouldn’t feel impossible. But if you’re stuck, you might be making one (or more) of these six mistakes.

In this solo episode, Avery shares the most common issues spotted during ad account audits (from limited creative range to soulless ad libraries) and how each one can quietly cap your growth.

You’ll learn what to cut, what to double down on, and how to build ads that balance brand and performance so y...

Q4 might feel far away—but blink and it’s Black Friday. In this episode, Avery kicks off a special Q4 prep series focused on setting your brand up for sanity and scale. From stocking the pond with high-intent audiences to analyzing last year’s creative, locking in your marketing calendar, and prepping evergreen sale ads, this is everything you wish you’d done early… delivered right on time.

Whether you’re a brand operator or cre...

What do lipstick sales, luxury smoothies, and little online indulgences have to do with your acquisition strategy?

In this episode, Avery breaks down the cultural and economic forces behind the “lipstick effect” and the rise of the “little treat economy”—and how these trends shape the way modern consumers buy. You’ll learn how to use these insights to identify your tier-one products, simplify the path to conversion, and build st...

What do Karl Marx, TikTok slang, and the 2025 Superman reboot have in common? In this episode, Aves dives into the idea of resonance—what it is, how to spark it, and why timing and culture matter more than ever for brands trying to stay relevant.

We break down:

• The surprising origin story of Superman (hint: he started as a villain)
• What “reheating your nachos” has to do with brand building
• Why Gen Z is obsessed with hopeful her...

What’s the difference between UGC, CGC, and EGC—and why does it matter?

In this episode, we break down the “big three” of creator content:

🧍‍♀️ User-Generated Content (UGC): Authentic, messy, and made by real customers.

🎥 Creator-Generated Content (CGC): Polished, paid-for, and built with marketing goals in mind.💼 Employee-Generated Content (EGC): A rising star that’s human, honest, and powerful.

Avery shares how each co...

What do Michelangelo, Charlie XCX, and a candy-loving Victorian man-child have in common? A bold artistic vision—and a lesson in trusting it.

In this episode of Ad-Venturous, Aves dives deep into one of the weirdest and most iconic ads of all time: the Starburst “Berries and Cream” commercial. From the origins of Little Lad to their 2021 TikTok resurgence, we unpack how performance art, absurdity, and brand trust collided to cre...

What do Apple’s iconic “Get a Mac” ads and political campaigns have in common? A little-known framework that shapes how people think—and buy.

In this episode, Avery breaks down the message box: a dead-simple, wildly effective strategy tool used by political pros (and now, smart marketers) to craft campaigns that stick.

You’ll learn:

What the four quadrants of a message box are—and how to fill them in

Why “us vs. them” thinking still wo...

In this episode of Ad-venturous, we dive into the messy, malleable identity of Gen Z through the lens of F. Scott Fitzgerald’s The Great Gatsby.

Aves breaks down what Gatsby, Nick, and the ever-watching eyes of Dr. T.J. Eckleburg can teach us about internet culture, trend-chasing, faux authenticity, and the paradox of being both observer and influencer in a generation obsessed with being seen.

Spoiler alert: we’re all a lit...

Boomers started out as free-loving, bead-wearing, anti-establishment rebels—and somehow became the poster generation for avocado toast hate and PDF confusion. What happened?

In this episode of Ad-venturous, we’re digging into the boomer switch-up—how a generation that once championed love and disruption came to be seen as rigid, competitive, and a little bitter.

We explore generational hedonism, the myth of “enough,” the hed...

Gen X gets left out of the generational discourse far too often—but what if they’ve been the ones quietly holding everything together this whole time?

In this episode, Aves dives into the lived experiences, cultural impact, and consumer behavior of Gen X. From latchkey kids and Riot Grrrls to menopause startups and R&D brilliance, we’re unpacking what makes this generation tick—and why brands need to stop ignoring them.

I...

Millennials have been mocked, memed, and misunderstood for years—but what if they were actually onto something all along?

In this episode, Aves dives deep into the millennial psyche: their nostalgia, their resistance to cringe, their complex relationship with identity, and how all of it plays out in the world of marketing.

From iPod ads and participation ribbons to avocado toast and Disney adults, we explore what actually mo...

And Wanna Learn to Do Other Stuff Good Too...

Writing great copy isn’t about sounding clever—it’s about making real human connections.

In this episode, we dive into what makes copy actually good (hint: it’s not AI alone), why authenticity still matters, and how small details can scale your brand voice across platforms.

From luxury coffee to political speeches to a legendary Chivas Regal ad, we explore the emotional backb...

What do lollipops, Salvador Dali, and your brand have in common?

More than you think.

In this episode, we unwrap the surprisingly powerful branding lessons behind Chupa Chups—the iconic lollipop brand with a surrealist twist.

From a Dali-designed logo to a sugar-free product that still flies off shelves, you'll learn how to blend design, desire, and strategy to create brand stickiness (pun intended).

Whether you're running ads, optimi...

On this episode of Adventurous, Aves breaks down how DTC brands should be using Memorial Day not just as a sales event—but as a mission-critical test for Q4.

From offer structure to creative strategy, this episode is a goldmine for marketers who want more than just “cheap clicks.”

Key topics covered:

• Strategic use of Memorial Day for Q4 promo testing
• Offer structures that align with business goals (tiered, sitewide, GWP)
• Wh...

On the debut episode of Ad-venturous, DTC’s new podcast, Avery Valerio from Pilothouse takes us deep into the making of one of the greatest ad campaigns of all time—Got Milk?.

From Aaron Burr to Beyoncé, the campaign is more than just milk mustaches; it’s a masterclass in understanding human behavior and turning bland products into culture.

In this episode, you’ll learn:

Why the absence of a product might be the most powerful nar...

Welcome to Ad-venturous! Tune in for the first full episode on May 8th.

Here's what's in store 👇

We see more ads in our day-to-day lives than ever before and yet most of them… kind of suck. What happened to the days of adventurous marketing? Alongside creative thinkers from a vast variety of professional backgrounds, we’re diving deep into our favorite (and least favorite 🌚) ads of all time to find out how they helped to shape toda...