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May 29, 2025 37 mins

This week, our hosts Nate and Greg get real about what authenticity means in a world where AI is shaking up how we create and connect.

They dive into the chaos and opportunity of AI-powered marketing but remind us all that behind every tool, there’s a human beating heart driving courage, creativity, and connection.

Nate and Greg break down why agencies aren’t just about problem-solving anymore, they’re the champions of bravery and transformation. They talk speed vs. craft, the thrill (and the risk) of making fast content and why true creative magic comes from human grit and empathy, not just algorithms.

If you’re wondering how to embrace AI without losing the soul of your work or how to keep pushing boundaries when the rules keep changing, this episode is your roadmap.

Tune in for real talk on staying adventurous, authentic and unapologetically human in the face of change.

Sponsored by Grizzly, Adventurous CMO is hosted by Nate Spees and Greg Gibson.

Grizzly is an independent creative agency. We guide brands onward™ to challenge convention and impact culture.

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