Agency Builders
It feels unfair that passionate and talented agency owners like you often struggle to grow your business. Let's change that together. As you join us each week on the Agency Builders podcast, you'll hear from those inside, outside, and alongside agencies, just like yours. You'll hear from fellow builders as they share what's working (& what's not) to build their own agencies. You'll also consistently gain advice & insights from 3 expert builders who've been through the same struggles you're facing, so that you can shortcut the building process for your agency: Jay Owen, Tyler PIgott & Cassie Shea. Join host Logan Lyles each week as he, Jay, Tyler, Cassie (and a lineup of great guests) help you establish the 4 cornerstones that form a firm foundation for every agency: People, Product, Process, and Promotion. If you’re looking for help from those who understand the challenges you face as you build your agency, subscribe to hear from current and former agency owners, who've experienced the same frustrations and uncertainties that you're facing today… …so that you can overcome those and build the agency you've always dreamed of.
Episodes
In this episode, Logan Lyles interviews Bob Ruffolo, CEO of IMPACT, discussing the evolution of their business model from a traditional agency to a coaching and training company. They explore the importance of building a community around their services, the shift in buyer behavior, and the introduction of the new framework, Endless Customers, which emphasizes the need for businesses to adapt to changing market dynamic...
In this episode of the Agency Builders podcast, Logan Lyles and Susan Fennema discuss the critical issue of owner dependency in agencies. They explore the personal and business impacts of this dependency, symptoms to look for, and practical steps agency owners can take to eliminate it. The conversation emphasizes the importance of documentation, delegation, and the right tools to empower teams and enhance agency opera...
Get one of the last remaining tickets for Agency Builders Retreat 2025: https://agencybuilders.com/ticket
In this episode of the Agency Builders podcast, Logan Lyles and Michael Davern discuss a challenging experience faced by Davern's agency, Incept, with a startup health plan client. They explore the initial success, the impact of leadership changes, and the lessons learned about client dependency and ...
Resources from today's episode:
- Watch the Video Recording (or share with your team)
- Download the Slides (Hierarchy of Financial Needs & Margin Triangle)
- The Life Cycle of Agencies
- 2024 End of Year Guide by Upsourced
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Could white-labeled video editing services help scale your agency? Check out our friends at VideoScale. U...
In this conversation, Logan Lyles and Kyle Duford discuss the challenges and transformations within agency culture, focusing on the importance of grace in leadership and the unique needs of the new workforce, particularly Gen Z. They explore how fostering a supportive environment can lead to happier employees and better client outcomes, while also addressing the mental health challenges faced by younger generations. I...
In this episode of the Agency Builders podcast, Logan Lyles speaks with Linda Hafstad, partner and CEO of Ekte Media, about the evolution of their agency, the importance of foundational marketing strategies, and how to effectively navigate client conversations. Linda shares insights on operational shifts within the agency, building a lean team with freelancers, and maintaining a high client retention rate. The convers...
In this episode of the Agency Builders Podcast, Logan Lyles, Tyler Pigott, and Jay Owen discuss the complexities of project management within agencies. They explore the challenges of scoping projects accurately, the importance of effective client communication, and strategies for maintaining project timelines. The conversation also introduces the concept of a 'pause clause' to manage client responsiveness an...
In this episode of the Agency Builders podcast, Logan Lyles interviews John Ghiorso, who shares his journey from founding and exiting Orca Pacific to launching five new agencies in two years.
John discusses the challenges and philosophies behind his ambitious plans, emphasizing the importance of operationalizing delivery and growth. He provides insights into creating systems that enhance client satisfaction ...
In this episode of the Agency Builders Podcast, host Logan Lyles is joined by co-hosts Cassie Shea, Jay Owen, and Tyler Pigott to discuss various aspects of running an agency. They explore agency advice regarding partner programs, the importance of differentiation, and the Entrepreneurial Operating System (EOS). The conversation also delves into effective goal-setting strategies, emphasizing the need for a structured ...
In this conversation, Logan Lyles and Cassie Shea discuss the importance of leveraging time, money, and energy for agency growth. They introduce the Resource Triangle framework, emphasizing the need for personal development alongside business growth. Cassie shares insights on how to avoid becoming a bottleneck in business, the significance of accountability, and the power of weekly sprints to achieve goals. The discus...
In this conversation, Logan Lyles and Tyler Pigott discuss the significant challenges agencies face, particularly in client acquisition. They explore insights from a recent poll of agencies, highlighting common pain points and strategies for overcoming them. Tyler shares his experience in building and selling an agency, emphasizing the importance of understanding agency goals, strengths, and crafting effective offers ...
In this episode, Logan Lyles speaks with Jeff Tarran, COO of Gundir, about the critical distinction between visionary and integrator roles in agency leadership. Jeff shares his journey from agency founder to COO, emphasizing the importance of understanding these roles for effective agency management. They discuss the Entrepreneurial Operating System (EOS) and how it has helped Gundir scale from seven to nearly thirty ...
In this episode of the Agency Builders podcast, Logan Lyles and David Brecount discuss the ongoing debate of whether agencies should niche down or maintain a broader focus. David shares insights from his 20+ years of experience running US Digital Partners, emphasizing the importance of understanding client personas and the need for trustworthy guidance in a noisy digital landscape. They explore the benefits and challe...
In this episode, Logan Lyles speaks with Olafemi Palmer about the concept of success-based billing and its implications for agency growth and client acquisition. They explore the differences between success-based billing and traditional retainer models, discussing the benefits and risks associated with each. Olafemi shares insights from his experiences in both staffing and marketing, highlighting successful case studi...
In this episode, Logan Lyles interviews Sahil Patel, CEO of Spiralize, discussing the transformative potential of tech-enabled services for agencies. They explore Sahil's unique journey from management consulting to tech, the importance of A/B testing, and how agencies can leverage software tools to enhance their service offerings. The conversation delves into the challenges and strategies of transitioning from a...
In this conversation, Logan Lyles and Joe Ardiser discuss the challenges agency owners face in the proposal process and share actionable strategies to improve it. Joe, a former agency owner and now the founder of Smart Pricing Table, emphasizes the importance of clarity, systematization, and urgency in proposals. He shares insights on how to create a more efficient proposal process, the significance of proposal review...
In this conversation, Logan Lyles and Russell Goldsmith explore the strategic use of podcasting as a tool for networking and building genuine relationships with prospective clients. They discuss the evolution of podcasting, especially in a post-COVID world, and how agencies can leverage events to create meaningful connections.
The conversation emphasizes the importance of content-based networking, the do&apo...
In this episode of Agency Builders, Logan Lyles interviews Dean Spencer, owner of Elevate, a sales agency that has successfully pivoted from delivering services to building systems that guarantee results. Dean shares his journey of transformation, emphasizing the importance of integrating sales and marketing, leveraging AI, and focusing on client relationships. He discusses the challenges of letting go of old business...
In this introductory episode of the Agency Builders Podcast, host Logan Lyles introduces the series dedicated to helping agency owners overcome common challenges and achieve sustainable growth.
Featuring insights from seasoned experts like Jay Owen, Tyler Pigott, and Cassie Shea, the podcast covers key principles in people management, service design, process optimization, and client acquisition.
Li...
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